Think Push Notification

Push notifications are more effective than you think.
Businesses are facing an app engagement crisis. To overcome this, brands are increasingly turning to tactics such as push notifications to re-engage lapsed users.
This talk is about best practices takeaways and push notification strategy here at Viadeo

Transcript

1. Push Notifications Think Michel Mongkhoy Renaud Mathieu
2. Design guide
3. Design guide How does it work?
4. Design guide Best practice How does it work?
5. Design Guide iOS
14. Design Guide Android
19. Notification is delivered instantly Lifecycle
20. delay_while_idle ? collapsed ? GCM stores 1 notification GCM stores 100 notifications notification is delivered instantly Notification is delivered instantly Lifecycle
21. delay_while_idle ? collapsed ? GCM stores 1 notification GCM stores 100 notifications notification is delivered instantly delay_while_idle ? GCM stores notifications Notification is delivered instantly Lifecycle
22. How does it work? iOS notifications
23. Apple Push Notification Service Accredited & encrypted IP connection Device APNS
24. Token APNS Server Get a token Device
25. Token APNS Server Push the token Device
26. Token Payload APNS Server Send notification info to APNS Device
27. Notification APNS Server Send notification to the device Device
28. Token Token Token Payload Notification APNS Server Apple Push Notification Service Device
29. How does it work? Android notifications
30. Google Cloud Messaging Allow 3rd-party application servers to send messages
31. Google Cloud Messaging Allow 3rd-party application servers to send messages No guarantee about delivery order
32. Google Cloud Messaging Allow 3rd-party application servers to send messages Use an existing connection for Google services No guarantee about delivery order
33. Google Cloud Messaging Register
34. Google Cloud Messaging Register Receive
35. Google Cloud Messaging Database Device GCM Server
36. Google Cloud Messaging Database Device GCM Server First Android device sends sender ID, application ID to GCM server for registration.
37. Google Cloud Messaging Database Device GCM Server First Android device sends sender ID, application ID to GCM server for registration. Upon successful registration GCM server issues registration ID to Android device.
38. Google Cloud Messaging Database Device GCM Server First Android device sends sender ID, application ID to GCM server for registration. Upon successful registration GCM server issues registration ID to Android device. Send the registration ID to your server.
39. Google Cloud Messaging Database Device GCM Server First Android device sends sender ID, application ID to GCM server for registration. Upon successful registration GCM server issues registration ID to Android device. Send the registration ID to your server. Your server will store the registration ID in the database for later usage.
40. Google Cloud Messaging
41. Google Cloud Messaging Database Device GCM Server
42. Google Cloud Messaging Database Device GCM Server Server sends a message to GCM server along with the device registration ID
43. Google Cloud Messaging Database Device GCM Server Server sends a message to GCM server along with the device registration ID GCM server will deliver that message to the respected mobile device using the device registration ID.
44. Device Google Cloud Messaging Android System Get notified when Intent happens Registers for certain intents App Broadcast Receiver GCM
45. Device Google Cloud Messaging Android System App Broadcast Receiver Notification Builder
46. APNS GCM Communication Streaming TCP Socket HTTPS (max: 1000 registration_id dans la requête) Format du contenu binaire (max: 256 bytes) JSON ou plain/text (max: 4kb) Sécurité certificat SSL créé depuis le provisioning portal afin de valider la connexion entre le serveur de notification et APNS API key générée depuis le compte Google à inclure dans le header de la requête Notifications (client) L’utilisateur doit accepter de recevoir du push. Aucune possibilité de customiser la notification native L’utilisateur peut activer/ désactiver les notifications pour une application. L’application est en charge de fournir une vue pour afficher une notification Notifications (serveur) Une option : date d’expiration APNS stocke une notification par application pour un appareil Plusieurs options : delay_while_idle, collapsed_key
47. Best practice Mobile notifications
48. Best practice Make notification optional
49. Best practice Make it personal Make notification optional
50. Best practice Make it personal Navigate to the right place Make notification optional
51. Best practice Make it personal Summarize your notifications Navigate to the right place Make notification optional