For Local Businesses: 5 Expert Online Reputation Management Tips

For startups, the lack of proactive reputation management SEO strategies leaves them in the position of a sitting duck. With simply a website to effectively represent you online, you hold a very precious position online. Unfortunately, if anyone creates a site to target you or even just posts something on social media. These items could rank for your business name searches.

For local business, this can be a sign of concern – as people frequently search their business by name. Hence bad stuff rank in branded search results are likely to impact your bottom line.

This is where online reputation management tips comes in place. For years, online reputation management and repair has been a burgeoning segment of online marketing. My company has worked on numerous cases of reputation repair, and it’s quite clear to me that if a business doesn’t invest in developing their online presence and reputation proactively, they will more than likely pay considerable costs later in terms of lost revenues, repairing abrupt damage, and developing out the presence they neglected.

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1. By Reputation Planners For Local Businesses: 5 Expert Online Reputation Management Tips www.reputationplanners.com
2. • For startups, the lack of proactive reputation management SEO strategies leaves them in the position of a sitting duck. With simply a website to effectively represent you online, you hold a very precious position online. Unfortunately, if anyone creates a site to target you or even just posts something on social media. These items could rank for your business name searches. • Hence bad stuff rank in branded search results are likely to impact your bottom line. Introduction www.reputationplanners.com
3. • Investment – Time and Money • Build Presence on Relevant Web Properties • Never Neglect: Social Media Accounts • Consider Your Brands and Products • Implement Authorship Tips www.reputationplanners.com
4. An investment of both time and money are critical parts of online reputation management tips. A lot of small, local businesses are either overlooking proactive reputation management or practicing it themselves, on a shoestring, and on an as- needed and as-they-have-time-to-do-it basis. Investment – Time and Money www.reputationplanners.com
5. At a minimum, your company is having Twitter, Facebook, and Google+ accounts. In order to remain successful in a highly competitive market and vertical, you should be active on some additional social media channels. However, there are dozens available and some of which may be specific to your industry. Build Presence on Relevant Web Properties www.reputationplanners.com
6. It’s important to build out your social media accounts. Merely having a Twitter, Facebook and Google+ account/page for your business is insufficient — you need to develop your audience on them, too. With ongoing development, you can build your social media accounts in order to interact with customers and to increase your influence and engagement scores. Never Neglect: Social Media Accounts www.reputationplanners.com
7. One of the effective online reputation management techniques to present your product and brand is – Build out online materials and social profiles for more than just your company name. If you have brand and product names beyond your company name, you likely ought to develop content to rank for those names as well. You may need to develop websites, web pages, social media profiles and collateral materials just to claim and reserve each brand name. Consider Your Brands and Products www.reputationplanners.com
8. Authorship is among the top online reputation management tips , as it offers significant advantages when done properly. Mainly it target businesses – where a founder/proprietor is closely associated with the business’s identity. Google needs authors to be individuals; thus, the author tag must be associated with an individual Google+ profile, not with a business page. Implement Authorship www.reputationplanners.com
9. Thank You !!!! www.reputationplanners.com