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Overview of the 2014 Green-e Verification Report

Overview of the 2014 Green-e Verification Report

Join Green-e staff to review the results of the 2014 Green-e Verification Report, which was was released on October 19th. This webinar will cover how each program performed throughout last year, as well as an exploration of voluntary renewable energy and carbon offset markets, trends in corporate purchasing, and a look at where the market is heading. Presented on December 3, 2015


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  1. Presenters Sarah Busch Green-e Analyst and Partnerships Specialist Orrin Cook

    Senior Manager, Green-e Market Development Maya Kelty Green-e Associate Michael Leschke Green-e Energy Analyst Jeff Swenerton Communications Director
  2. Outline § About Green-e and Center for Resource Solutions §

    The Year in Green-e Climate § The Year in Green-e Marketplace § The Year in Green-e Energy § Q&A
  3. Certifications for sellers… § Utility green power programs § Community

    solar § RECs § Competitive electricity products § Carbon offsets § Community choice aggregation § Carbon offset natural gas programs § Federally eligible RE products § Wind § Solar § Low-impact hydro § Biomass and biogas § Geothermal Certifications for buyers… § PPAs (delivered or virtual) § On-site power § Corporations using RE § Products manufactured w/RE § Conferences and trade shows § EV charging stations § Paper and printers
  4. Benefits of Green-e Certification § Provides risk reduction to all

    parties § Protects against double claims § Verifies product marketing claims § Meets diverse state-specific requirements § Demonstrates clean energy and climate leadership § Differentiates your company and product § Strengthens customer and employee loyalty § Integrates you into a community of leading organizations § Provides trusted 3rd party assurances
  5. Green-e Climate RY2014 Stats Supply • 13 projects, located in

    the US • Project types: Coal mine methane capture (15%) Landfill gas methane capture (84%) Livestock Methane Capture (<1%) • Endorsed Programs: Climate Action Reserve (81%) Verified Carbon Standard (19%) Sales • Total volume of certified offsets sold = 259,410 tCO2e • Nearly 100% offline OTC to commercial buyers • One-time (84%) or multi-year (16%) sales • Majority of buyers located in the US. Highest sales to international purchasers (nearly 10,000 mT) in the history of the program. • Majority of sales made to Texas buyers. California had the largest number of customers.
  6. LEED Driving Demand Over a quarter (26%) of certified sales

    in 2014 were sales for LEED green building certification.
  7. 500 Products. At the end of 2014, there were over

    500 products and companies certified by Green-e Marketplace, with new products like Kendall Jackson’s Avant wine brand hitting the shelves nationally.
  8. Green-e Events. Attracted high profile events like Greenbuild 2014 and

    Local Government Commission’s California Adaptation Forum
  9. Green-e Energy Certified Retail Sales by Product Type, 1998–2014 (MWh)

    Green-e Energy certified retail sales reached nearly 38 million megawatt-hours (MWh) in 2014, the highest number of certified retail MWh to date. Green-e Energy certified sales have increased at an average rate of 14% per year over the past four years.
  10. Sales by customer type increased for both residential and non-residential

    customers. This represents increases of 14% and 12% respectively over 2014. Green-e Energy Certified Sales by Customer Type, 1998–2014 (in MWh)
  11. Equivalent to powering over 1/3 of U.S. households for 1

    Month, or 1% of the total U.S. Electricity Mix
  12. In 2014 there were over 836,000 retail purchasers of Green-e

    certified renewable energy, including 50,000 businesses. This represents an all- time high—more retail customers than ever before are purchasing Green-e Energy certified products. Number of Retail Customers Purchasing Green-e Energy Certified Products by Type, 1998–2014
  13. In 2014, bundled certified renewable electricity options were available in

    36 states. This geographic spread across the country means that more electricity customers in many parts of the United States have the option to purchase certified renewable electricity than ever before.
  14. The total volume of all Green-e Energy certified transactions in

    2014 reached over 47.7 million MWh. Removing the instances of renewable MWh certified by Green-e Energy at both the wholesale and retail levels, Green-e Energy certified sales of over 43.5 million unique MWh in 2014, an increase of 12% from 2013 and the highest total of certified unique MWh to date.
  15. Both retail customers buying Green-e Energy certified renewable energy and

    the resources available to supply those customers are spread out throughout the U.S.
  16. The difference between states with generators versus purchasers of renewable

    energy demonstrates how the market for RECs is allowing customers with limited access to local renewable energy products to support changes in generation portfolios. Sales: Supply:
  17. In 2014, Green-e Energy sales came from a range of

    resources across the United States and Canada. Output from over 55% of installed wind facilities in the U.S. is sold in Green-e Energy certified transactions, based on total capacity.
  18. Nearly 1,000 unique generation facilities with a total capacity of

    around 39,800 MW supplied Green-e Energy certified products in 2014. Supply came from more solar facilities (430) than any other resource type, yet wind comprises about 91% of overall capacity. *Aggregated rooftop solar facilities are counted as 1 facility
  19. After a slight dip in 2013, 2014 showed an overall

    increase in REC sales. Based on the most recently available National Renewable Energy Laboratory (NREL) data, Green-e Energy certified sales are estimated to make up approximately 90% of all retail REC sales in the U.S.
  20. Many customers can purchase a bundled renewable electricity product from

    their local electric utility, and in 2014, these programs continued to grow, with an overall increase of 10% from 2013 MWh volumes.
  21. In states where the electricity market is deregulated, customers have

    the option to choose their electric service provider(ESP). Sales of certified competitive electricity products have increased for residential customers and decreased for non-residential customers.
  22. 13% increase in retail MWh certified to customers compared to

    2013 17% increase in # of customers buying Green-e Energy certified products compared to 2013 14% average increase per year in total MWh certified since 2010