Building a digital team

2015 #heweblead in Milwaukee

Transcript

1. BUILDING A DIGITAL TEAM IN A
   BUILDING A DIGITAL TEAM IN A
   MATRIX ENVIRONMENT
   MATRIX ENVIRONMENT
   2015 HIGHEDWEB ASSOCIATION
   2015 HIGHEDWEB ASSOCIATION
   LEADERSHIP ACADEMY
   LEADERSHIP ACADEMY
   @RONBRONSON
   @RONBRONSON
   

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2. ABOUT RON
   ABOUT RON
   10+ YEARS OF EXPERIENCE
   10+ YEARS OF EXPERIENCE
   DIRECTING WEB OPS AT
   DIRECTING WEB OPS AT
   INSTUTIONS
   INSTUTIONS
   CURRENTLY: DIGITAL
   CURRENTLY: DIGITAL
   STRATEGY CONSULTANT
   STRATEGY CONSULTANT
   CONTACT:
   CONTACT:
   RON@RONBRONSON.COM
   RON@RONBRONSON.COM
   @RONBRONSON (TWITTER)
   @RONBRONSON (TWITTER)
   

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3. WHO ARE YOU?
   WHO ARE YOU?
   

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4. CHOOSING THE RIGHT PLAYERS
   CHOOSING THE RIGHT PLAYERS
   FOR THE ROLE
   FOR THE ROLE
   

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5. IT'S 2015.
   IT'S 2015.
   WE DON'T NEED A "WEB
   WE DON'T NEED A "WEB
   DESIGNER" OR "WEBMASTER"
   DESIGNER" OR "WEBMASTER"
   

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6. MATRIX? PLEASE EXPLAIN.
   MATRIX? PLEASE EXPLAIN.
   In its strictest definition a matrix
   organization structure is where
   people have more than one boss.
   So we could simply define a matrix
   team as a team where individuals on
   the team report to more than one
   boss.
   

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7. MATRIX WEB TEAM
   MATRIX WEB TEAM
   CHALLENGES
   CHALLENGES
   Too many masters.
   People charged with leadership often know nothing or very little
   about the web.
   Competing demands.
   Rarely a centralized web budget requiring web to jump through a
   lot of hoops for everything from special projects, large-scale
   initiatives to maintenance budget.
   Why would this be a problem?
   What are some challenges you see?
   

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10. WRITING JOB DESCRIPTIONS
    WRITING JOB DESCRIPTIONS
    Resist the urge to copy from somewhere else. What someone
    needs might not fit your institution.
    If you don't know, ask someone who does.
    Mean what you say, not what you think you mean
    Use clear language.
    Understand how to deploy titles.
    In this case, you want to look what leading edge orgs are
    doing, rather than defaulting to what higher ed is doing.
    Don't say you want a "designer" if you need someone who is a
    "jack of all trades" et. al.
    

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11. HOW TO RETAIN
    HOW TO RETAIN
    Enable your people the space to improve through professional
    development & peer connections.
    It's not always about money. (But sometimes it is.)
    Titles matter.
    Creating an environment where growth happens can be good for
    business. (Especially for millennials.)
    

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12. CONVENTIONAL WEB MANAGEMENT
    CONVENTIONAL WEB MANAGEMENT
    STRUCTURE
    STRUCTURE
    

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13. DOES THIS STRUCTURE REFLECT YOUR
    DOES THIS STRUCTURE REFLECT YOUR
    REALITY?
    REALITY?
    

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14. "THINK OF POSITIONS AS
    "THINK OF POSITIONS AS
    FRAMEWORKS" -
    FRAMEWORKS" -
    @JOELGOODMAN
    @JOELGOODMAN
    

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15. NOW IT'S YOUR TURN
    NOW IT'S YOUR TURN
    

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16. WHAT'S YOUR TEAM PROBLEM?
    WHAT'S YOUR TEAM PROBLEM?
    

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18. REFERENCE LIST
    REFERENCE LIST
    How to make sense of any mess (Abby Covert)
    Managing Chaos (Lisa Welchman)
    Good Strategy/Bad Strategy (Richard Rumelt)
    Website Product Management (David Hobbs)
    Act Like A Leader, Think Like A Leader (Herminia Ibarra)
    

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19. QUESTIONS
    QUESTIONS
    CONTACT: RON@RONBRONSON.COM
    CONTACT: RON@RONBRONSON.COM
    @RONBRONSON (TWITTER)
    @RONBRONSON (TWITTER)
    

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