Building a digital team

Cf646ba7fe1adf2bd8d52907a3c506f2?s=47 Ron Bronson
October 04, 2015

Building a digital team

2015 #heweblead in Milwaukee

Cf646ba7fe1adf2bd8d52907a3c506f2?s=128

Ron Bronson

October 04, 2015
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Transcript

  1. BUILDING A DIGITAL TEAM IN A BUILDING A DIGITAL TEAM

    IN A MATRIX ENVIRONMENT MATRIX ENVIRONMENT 2015 HIGHEDWEB ASSOCIATION 2015 HIGHEDWEB ASSOCIATION LEADERSHIP ACADEMY LEADERSHIP ACADEMY @RONBRONSON @RONBRONSON
  2. ABOUT RON ABOUT RON 10+ YEARS OF EXPERIENCE 10+ YEARS

    OF EXPERIENCE DIRECTING WEB OPS AT DIRECTING WEB OPS AT INSTUTIONS INSTUTIONS CURRENTLY: DIGITAL CURRENTLY: DIGITAL STRATEGY CONSULTANT STRATEGY CONSULTANT CONTACT: CONTACT: RON@RONBRONSON.COM RON@RONBRONSON.COM @RONBRONSON (TWITTER) @RONBRONSON (TWITTER)
  3. WHO ARE YOU? WHO ARE YOU?

  4. CHOOSING THE RIGHT PLAYERS CHOOSING THE RIGHT PLAYERS FOR THE

    ROLE FOR THE ROLE
  5. IT'S 2015. IT'S 2015. WE DON'T NEED A "WEB WE

    DON'T NEED A "WEB DESIGNER" OR "WEBMASTER" DESIGNER" OR "WEBMASTER"
  6. MATRIX? PLEASE EXPLAIN. MATRIX? PLEASE EXPLAIN. In its strictest definition

    a matrix organization structure is where people have more than one boss. So we could simply define a matrix team as a team where individuals on the team report to more than one boss.
  7. MATRIX WEB TEAM MATRIX WEB TEAM CHALLENGES CHALLENGES Too many

    masters. People charged with leadership often know nothing or very little about the web. Competing demands. Rarely a centralized web budget requiring web to jump through a lot of hoops for everything from special projects, large-scale initiatives to maintenance budget. Why would this be a problem? What are some challenges you see?
  8. None
  9. None
  10. WRITING JOB DESCRIPTIONS WRITING JOB DESCRIPTIONS Resist the urge to

    copy from somewhere else. What someone needs might not fit your institution. If you don't know, ask someone who does. Mean what you say, not what you think you mean Use clear language. Understand how to deploy titles. In this case, you want to look what leading edge orgs are doing, rather than defaulting to what higher ed is doing. Don't say you want a "designer" if you need someone who is a "jack of all trades" et. al.
  11. HOW TO RETAIN HOW TO RETAIN Enable your people the

    space to improve through professional development & peer connections. It's not always about money. (But sometimes it is.) Titles matter. Creating an environment where growth happens can be good for business. (Especially for millennials.)
  12. CONVENTIONAL WEB MANAGEMENT CONVENTIONAL WEB MANAGEMENT STRUCTURE STRUCTURE

  13. DOES THIS STRUCTURE REFLECT YOUR DOES THIS STRUCTURE REFLECT YOUR

    REALITY? REALITY?
  14. "THINK OF POSITIONS AS "THINK OF POSITIONS AS FRAMEWORKS" -

    FRAMEWORKS" - @JOELGOODMAN @JOELGOODMAN
  15. NOW IT'S YOUR TURN NOW IT'S YOUR TURN

  16. WHAT'S YOUR TEAM PROBLEM? WHAT'S YOUR TEAM PROBLEM?

  17. None
  18. REFERENCE LIST REFERENCE LIST How to make sense of any

    mess (Abby Covert) Managing Chaos (Lisa Welchman) Good Strategy/Bad Strategy (Richard Rumelt) Website Product Management (David Hobbs) Act Like A Leader, Think Like A Leader (Herminia Ibarra)
  19. QUESTIONS QUESTIONS CONTACT: RON@RONBRONSON.COM CONTACT: RON@RONBRONSON.COM @RONBRONSON (TWITTER) @RONBRONSON (TWITTER)