better market themselves? • How do admissions professionals work with academics and administrators who don't have a marketing or enrollment background? • How do institutions adapt to shrinking budgets, reduced demand, and market pressures? • How do admissions officers better identify students who are likely to enroll? • How can cross-campus marketing teams better support and coordinate recruitment efforts?
created empowered consumers so expert in their use of tools & information they can call the shots. Hunting down what they want when they want it and getting it delivered to their doorsteps at rock bottom price.” -Harvard Business Review (Nov. 2015)
end-to-end • Participants & stakeholders have clear understanding of CX and provide input to improve service innovation • Visual depictions help describe, conceptualize, and communicate CX beyond words.
muddles these things into a slurry that lacks sufficient consistency to be of use to anyone. The pieces can’t be seen for the whole. Adding more ingredients and blending more doesn’t make it better, neither does renaming it. …Redefining the objective once you’ve begun suggests you were never ready to begin in the first place.” -Tyrell Mayfield