Governance, social media, digital strategy & more Author of upcoming book, “A Rickshaw of Nonsense: Choosing the right vehicle for your web strategy.” (2015) Web Strategy for #highered 14+ years of experience leading teams, redesigns & more. IT & customer experience as staff member & consultant Founding Director, @aggregateconf (#GGRGT) Created Tennis Polo (Google It) RON BRONSON? “THAT SOUNDS LIKE A BASEBALL PLAYER’S NAME!”
success of the organization’s web properties to its overall performance…to engage senior management with their online successes or failures.” Mimosa - Minimal Keynote Template Jonathan Kahn, A List Apart No. 332 WHAT THE HECK IS WEB STRATEGY ANYWAY?
locations. ✤ Formed in 1998. ✤ Offer more than 700 programs. ✤ Largest provider of postsecondary education and workforce training in the state. ✤ Largest provider of distance learning in the state. Kentucky Community & Technical College System Overview
we have: ✤ increased enrollment 85% growing from 73,000 to 135,000 ✤ Tripled the number of associate degrees awarded ✤ Experienced a ten-fold increase in the number of certiﬁcates awarded ✤ Introduced more than 1700 new occupational programs Kentucky Community & Technical College System Overview
strategic marketing/public relations plans, statewide media buy, TV/Radio commercials, all recruitment materials, market research and web/digital communications. ✤ Sixteen Marketing Directors & Web personnel statewide ✤ Marketing/Web Peer Teams Kentucky Community & Technical College System Overview
BRIEF DEVELOPMENT APPROACH DEVELOPMENT VERSION STAGING VERSION (EDIT) LIVE VERSION (LAUNCH) WEBSITE MANUAL SUPPORT MATERIALS FRONT-END TRACK Requirements Definition Development Plan Programming and Development QA High Level Content Strategy & Information Architecture Detailed Content Strategy & Information Architecture Design Concepts Production Plan Themes Final Content Web Process Overview Research & Planning Production Deployment FINAL APPROVAL 1-2 WEEKS 1-2 WEEKS (MIN) 1-2 WEEKS 3-6 WEEKS (20+ HOURS) 1-2 WEEKS 2-5 DAYS 1-2 WEEKS 1 MONTH (MIN) 1-2 WEEKS 1-2 WEEKS 2-5 DAYS 1 WEEK
the right personnel 3. Lack of tools, technology, agreed procedures & support. 4. Lack of budget. 5. Lack of clarity & certainty in roles, responsibilities & ownership amongst staff & related teams. 6. Lack of authority to police decisions. 7. Lack of leadership, support & backup from above. 8. Lack of organizational culture or understanding of the web. #WEBMGTPROBS
will not be able to succeed without a change in structure. …And if the world is constantly changing, the only sustainable competitive advantage is to be the one most responsive to change. That means that the speed at which you can learn is the only thing that can give you a long-term sustainable advantage. The problem is that while today’s companies are very good at processing information and producing outputs, they don’t know how to learn.” Dave Gray, The Connected Company