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Praktična tipografija

Praktična tipografija

Slajdovi sa izlaganja na Dafed #8.

Petar Perovic

March 06, 2013
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  1. Problem tipografije danas Istorija zapadne tipografije i dizajn pisama otpočinje

    sredinom 15. veka, Gutenbergovim pronalaskom štamparske prese
  2. Tokom 550 godina štampe u metalu, praktikovanje tipografije zahtevalo je

    izuzetnu posvećenost, znanje, iskustvo i veštinu
  3. Problem tipografije danas Krajem osamdesetih godina 20. veka, sa ulaskom

    word processinga u masovnu upotrebu, kucanje na tastaturi postaje jedina veština potrebna za praktikovanje tipografije Typography ≠ Typing
  4. “ Digitalizacija pisma uklonila je sve fizičke prepreke, ali sa

    njima i disciplinu koja je krasila tipografiju stotinama godina.
  5. • Opšti pad kvaliteta tipografije prvo u štampanim izdanjima, a

    nešto kasnije pogotovo na internetu • Nagla evolucija kompjuterske tehnologije ulazi u konflikt i zanemaruje 550 godina tipografske prakse • Traljavo urađena digitalizacija tradicionalnih pisama + mnoštvo nekvalitetnih pisama Posledice
  6. To Sherlock Holmes she is always the woman. I have

    seldom heard him mention her under any other name. In his eyes she eclipses and predominates the whole of her sex. It was not that he felt any emotion akin to love for Irene Adler. All emotions, and that one particularly, were abhorrent to his cold, precise but admirably balanced mind. He was, I take it, the most perfect reasoning and observing machine that the world has seen, but as a lover he would have placed himself in a false position. He never spoke of the soer passions, save with a gibe and a sneer. ey were admirable things for the observer—excellent for drawing the veil from men’s motives and actions. But for the trained reasoner to admit such intrusions into his own delicate A scandal in Bohemia by A R T H U R C O NA N D O Y L E
  7. A scandal in by A R T H U R

    C O N Sherlock Holmes s him mention her u and predominates any emotion akin t one particularly, w admirably balanced reasoning and obse a lover he would ha never spoke of the ey were admirab drawing the veil fro trained reasoner to • Pismo treba da je jasno i čitljivo • sans vs. serif — svejedno je; najlakše čitamo ona pisma sa kojima se najčešće susrećemo i na koja smo naviknuti • Birajmo pismo u odnosu na sadržaj — ono koje najbolje prenosi atmosferu teksta • Respektujmo kontekst ( npr. pojedina pisma su izvrsna za ekran i očajna u štampi; jedna su pogodna za naslove, a neka druga za dugotrajno čitanje i sl.) Odabir pisma
  8. A scandal in by A R T H U R

    C O N • Upotrebljavajmo samo kvalitetne fontove; temeljno upoznajmo određena pisma i njihove dobre verzije, ograničimo kolekciju sa kojom raspolažemo i proširujmo je sa najvećim oprezom … Sherlock Holmes s him mention her u and predominates any emotion akin t one particularly, w admirably balanced reasoning and obse a lover he would ha never spoke of the ey were admirab drawing the veil fro trained reasoner to
  9. A scandal in by A R T H U R

    C O N Sherlock Holmes s him mention her u and predominates any emotion akin t one particularly, w admirably balanced reasoning and obse a lover he would ha never spoke of the ey were admirab drawing the veil fro trained reasoner to • Preporučljiva je upotreba tipografske skale ( u upotrebi je od 16. veka ) • Veličina od 12 pt ( tipografskih tačaka ) u štampi → ~16px na ekranu • Zbog distance sa koje se čita, na webu je preporučljiva veličina body teksta 16px i više; ( U štampi kod oblikovanja proze uobičajno je 9–11pt ) Veličina fonta
  10. A scandal in by A R T H U R

    C O N Sherlock Holmes s him mention her u and predominates any emotion akin t one particularly, w admirably balanced reasoning and obse a lover he would ha never spoke of the ey were admirab drawing the veil fro trained reasoner to Zašto određena pisma pri istoj veličini fonta izgledaju veća od drugih? … Type Type x-height — visina malog slova x Veći x-height može poboljšati jasnoću teksta, a u često i čitljivost Pisma sa većom visinom malih slova obično zahtevaju i izdašinji razmak među redovima ( eng. leading ili line-height )
  11. A scandal in by A R T H U R

    C O N Sherlock Holmes s him mention her u and predominates any emotion akin t one particularly, w admirably balanced reasoning and obse a lover he would ha never spoke of the ey were admirab drawing the veil fro trained reasoner to • Različite veličine istog pisma mogu imati suptilne varijacije u anatomiji — iskoristimo ih! • Osnovni razlog često loše digitalizacija …
  12. A scandal in Bohemia by A R T H U

    R C O NA N D O Y L E To Sherlock Holmes she is always the woman. I have seldom heard him mention her under any other name. In his eyes she eclipses and predominates the whole of her sex. It was not that he felt any emotion akin to love for Irene Adler. All emotions, and that one particularly, were abhorrent to his cold, precise but admirably balanced mind. He was, I take it, the most perfect reasoning and observing machine that the world has seen, but as a lover he would have placed himself in a false position. He never spoke of the soer passions, save with a gibe and a sneer. ey were admirable things for the observer—excellent for drawing the veil from men’s motives and actions. But for the trained reasoner to admit such intrusions into his own delicate ?
  13. A scandal in by A R T H U R

    C O N • 45–75 slova ( Robert Bringhurst, The elements of typographic style ) • 50–60 ili 60–70 slova ( Jost Hochuli, Detail in typography ) • Oko 10 reči Širina pasusa Sherlock Holmes s him mention her u and predominates any emotion akin t one particularly, w admirably balanced reasoning and obse a lover he would ha never spoke of the ey were admirab drawing the veil fro trained reasoner to http://trentwalton.com/2012/06/19/fluid-type/ TRIK
  14. A scandal in Bohemia by A R T H U

    R C O NA N D O Y L E To Sherlock Holmes she is always the woman. I have seldom heard him mention her under any other name. In his eyes she eclipses and predominates the whole of her sex. It was not that he felt any emotion akin to love for Irene Adler. All emotions, and that one particularly, were abhorrent to his cold, precise but admirably balanced mind. He was, I take it, the most perfect reasoning and observing machine that the world has seen, but as a lover he would have placed himself in a false position. He never spoke of the soer passions, save with a gibe and a sneer. ey were admirable things for the observer—excellent for drawing the veil from men’s motives and actions. But for the trained reasoner to admit such intrusions into his own delicate
  15. A scandal in by A R T H U R

    C O N • Leading – termin iz metalnog sloga; olovne pločice dodavane su između redova složenih slova kako bi se povećao razmak • U oblikovanju knjiga je uobičajno dodavanje oko 20% na veličinu teksta ( 9/11 pt, 10/12 pt i sl. ) • Na webu je poželjno koristiti i izdašniju meru; dobra polazna tačka je 1.5 ili 150% ( za pisma sa niskom visinom malih slova – manje, sa većom visinom – veće ) • Širi pasus → veći razmak između redova kao vizuelna pomoć Razmak između redova Sherlock Holmes s him mention her u and predominates any emotion akin t one particularly, w admirably balanced reasoning and obse a lover he would ha never spoke of the ey were admirab drawing the veil fro trained reasoner to
  16. A scandal in Bohemia by A R T H U

    R C O NA N D O Y L E To Sherlock Holmes she is always the woman. I have seldom heard him mention her under any other name. In his eyes she eclipses and predominates the whole of her sex. It was not that he felt any emotion akin to love for Irene Adler. All emotions, and that one particularly, were abhorrent to his cold, precise but admirably balanced mind. He was, I take it, the most perfect reasoning and observing machine that the world has seen, but as a lover he would have placed himself in a false position. He never spoke of the soer passions, save with a gibe and a sneer. ey were admirable things for the observer—excellent for drawing the veil from men’s motives and actions. But for the trained reasoner to admit such intrusions into his own delicate
  17. A scandal in by A R T H U R

    C O N • Vizuelna harmonija • U dizajnu knjiga neizostavno • U web dizajnu zbog dinamičnog karaktera teško je isplanirati i kontrolisati održivi vertikalni ritam, ali ne i nemoguće Vertikalni ritam Sherlock Holmes s him mention her u and predominates any emotion akin t one particularly, w admirably balanced reasoning and obse a lover he would ha never spoke of the ey were admirab drawing the veil fro trained reasoner to
  18. IV At three o’clock precisely I was at Baker Street,

    but Holmes had not yet returned. e landlady informed me that he had le the house shortly aer eight o’clock in the morning. I sat down beside the re, however, with the intention of awaiting him, however long he might be. I was already deeply interested in his inquiry, for, though it was surrounded by none of the grim and strange features which were associated with the two crimes which I have already recorded, still, the nature of the case and the exalted station of his client gave it a character of its own. Indeed, apart from the nature of the investigation which my friend had on hand, there was something in his masterly grasp of a situation, and his keen, incisive reasoning, which made it a pleasure to me to study his system of work, and to follow the quick, subtle methods by which he disentangled the most inextricable mysteries. So accustomed was I to his invariable
  19. • Tradicionalno – uvlačenjem prvog reda; preporučljiva mera je 1em

    ili 1 × visina reda ( veličina leadinga ) • Nakon naslova ili drugih logičkih prekida teksta, ne treba uvlačiti tekst • Razdvajanje pasusa dodatnim prostorom ili čak izostavljanjem celog reda ( u štampi neekonomično, na webu prihvatljivo ) • Dovoljno je koristiti jedan tip indikacije Indikacija pasusa At three o’clock pre not yet returned.  house shortly aer beside the re, how however long he m inquiry, for, though strange features wh which I have alread the exalted station Indeed, apart fr friend had on hand of a situation, and pleasure to me to s quick, subtle meth inextricable myster
  20. • Razmak između individualnih karaktera • Metric — Korišćenje kerning

    tabele ugrađene u font; preporučljivo za dugačke tekstove • Optical — Na velikim veličinama (#$!”%) teksta daje tesnije i prirodnije rezultate • Nijedan font nije savršen, ponekad je potrebno ručno podesiti kerning Kerning AV
  21. • Old Style (text, non-lining) vs. Lining (titling) figures •

    Ukoliko su sastavni deo fonta, u tekstovima je preporučljivo koristiti old–style brojeve zato što predstavljaju manju vizuelnu smetnju Brojevi 123
  22. Koristimo odgovarajuće, zakrivljene navodnike i apostrofe umesto ravnih ( dumb

    quotes ) Navodnici Ja sam visok 6'3". Jedan radijan iznosi 57˚17'45". Typography is the act of expressing by means of types and symbols.” “ ✔ ✔
  23. Postoje tri osnovne koje bi svaki font trebao da sadrži:

    hyphen, en dash i em dash; Neki fontovi mogu ih imati i više Crte Hands-on experience. - – — Pikasova izložba otvorena je od 16–30 oktobra. Onda sam na O circu ugledala Stepija—kolike je taj čovek mišiće imao! Prekid reči ili linije teksta Najčešće raspon i veza između dve stvari — brojeva, mesta, ljudi; i kao indikacija apostrofe Obično kao indikacija nagle promene misli u toku rečenice