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Make Them Click

Roy Tomeij
May 06, 2016
Business
0
210

Make Them Click

RailsConf 2016

Roy Tomeij

May 06, 2016
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Transcript

  1. MAKE THEM CLICK
    @ROY

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  2. View Slide

  3. View Slide

  4. MAKE THEM CLICK
    @ROY

    View Slide

  5. View Slide

  6. View Slide

  7. View Slide

  8. THE RHINO
    IN THE ROOM
    COGNITIVE DISSONANCE

    View Slide

  9. View Slide

  10. PREVENT BUYERS
    REMORSE

    View Slide

  11. I’M A GOOD PERSON
    COMMITMENT

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  12. View Slide

  13. View Slide

  14. ASK TO COMMIT TO
    SOMETHING SMALL

    View Slide

  15. HAVE THEM
    WRITE IT DOWN

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  16. WE ARE THE BORG
    SOCIAL VALIDATION

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  17. View Slide

  18. View Slide

  19. View Slide

  20. View Slide

  21. 1
    2
    3
    4
    People we know
    Persona with a story
    A story
    Only a rating

    View Slide

  22. WE WILL DO WHAT
    OTHERS ARE DOING

    View Slide

  23. BUY ME A T-REX
    SCARCITY

    View Slide

  24. View Slide

  25. View Slide

  26. View Slide

  27. View Slide

  28. View Slide

  29. http:/
    /www.flickr.com/photos/travlr/2758282469

    View Slide

  30. LIMIT SUPPLY &
    TIMEBOX OFFERS

    View Slide

  31. I WANT TO BELIEVE
    CHOOSING

    View Slide

  32. View Slide

  33. View Slide

  34. View Slide

  35. LIMIT OPTIONS

    View Slide

  36. THE GIFT THAT KEEPS
    ON GIVING
    RECIPROCITY

    View Slide

  37. View Slide

  38. View Slide

  39. View Slide

  40. View Slide

  41. View Slide

  42. GIVE A GIFT
    WITHOUT STRINGS

    View Slide

  43. WHAT’S BEEN DONE
    CANNOT BE UNDONE
    FEAR OF LOSING

    View Slide

  44. View Slide

  45. View Slide

  46. EVERYONE HATES TO
    LOSE

    View Slide

  47. ONCE UPON A TIME
    STORIES

    View Slide

  48. View Slide

  49. TELL STORIES
    & USE PICTURES

    View Slide

  50. ALL THE THINGS
    COMBINE

    View Slide

  51. behavior
    behavior
    reciprocity scarcity
    rating
    statistics
    story

    View Slide

  52. TALK THE TALK
    AUTHORITY

    View Slide

  53. appsignal.com/jobs

    View Slide

  54. ROY TOMEIJ
    @ROY

    View Slide