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Make Them Click

Avatar for Roy Tomeij Roy Tomeij
May 06, 2016
Business
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300

Make Them Click

RailsConf 2016

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Roy Tomeij

May 06, 2016
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Transcript

  1. MAKE THEM CLICK @ROY

  2. None
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  4. MAKE THEM CLICK @ROY

  5. None
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  8. THE RHINO IN THE ROOM COGNITIVE DISSONANCE

  9. None

  10. PREVENT BUYERS REMORSE

  11. I’M A GOOD PERSON COMMITMENT

  12. None
  13. None

  14. ASK TO COMMIT TO SOMETHING SMALL

  15. HAVE THEM WRITE IT DOWN

  16. WE ARE THE BORG SOCIAL VALIDATION

  17. None
  18. None
  19. None
  20. None

  21. 1 2 3 4 People we know Persona with a

    story A story Only a rating

  22. WE WILL DO WHAT OTHERS ARE DOING

  23. BUY ME A T-REX SCARCITY

  24. None
  25. None
  26. None
  27. None
  28. None

  29. http:/ /www.flickr.com/photos/travlr/2758282469

  30. LIMIT SUPPLY & TIMEBOX OFFERS

  31. I WANT TO BELIEVE CHOOSING

  32. None
  33. None
  34. None

  35. LIMIT OPTIONS

  36. THE GIFT THAT KEEPS ON GIVING RECIPROCITY

  37. None
  38. None
  39. None
  40. None
  41. None

  42. GIVE A GIFT WITHOUT STRINGS

  43. WHAT’S BEEN DONE CANNOT BE UNDONE FEAR OF LOSING

  44. None
  45. None

  46. EVERYONE HATES TO LOSE

  47. ONCE UPON A TIME STORIES

  48. None

  49. TELL STORIES & USE PICTURES

  50. ALL THE THINGS COMBINE

  51. behavior behavior reciprocity scarcity rating statistics story

  52. TALK THE TALK AUTHORITY

  53. appsignal.com/jobs

  54. ROY TOMEIJ @ROY