Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Make Them Click

Avatar for Roy Tomeij Roy Tomeij
May 06, 2016
Business
320
0

Make Them Click

RailsConf 2016

Avatar for Roy Tomeij

Roy Tomeij

May 06, 2016

More Decks by Roy Tomeij

See All by Roy Tomeij
Empathy through Acting
Avatar for Roy Tomeij roy
1
150
What (Not) to Do
Avatar for Roy Tomeij roy
0
120
You and the Big Stage
Avatar for Roy Tomeij roy
0
100
Future of Preprocessors
Avatar for Roy Tomeij roy
0
190
0 to 80 in 40 Minutes
Avatar for Roy Tomeij roy
2
290
The Future of CSS Isn't CSS
Avatar for Roy Tomeij roy
5
1.2k
Sass: With Great Power Comes Great Responsibility
Avatar for Roy Tomeij roy
0
440
Front-End: Fun, Not Frustration
Avatar for Roy Tomeij roy
1
1.1k
Sass in the Real World
Avatar for Roy Tomeij roy
2
540

Other Decks in Business

See All in Business
20260806financial-results-presentation
Avatar for SIOS Corporation sios3744
0
150
事業領域
Avatar for 北本絵美 daisan123
0
530
地方自治体向け地域脱炭素・再エネ推進支援・コンサルティング事例・ソリューション資料
Avatar for エネがえる satoru_higuchi
PRO
1
470
AWSのログ/アラートの調査を AIで自動化してみた話
Avatar for Tomomasa tomomasa
0
160
ラス恋カンパニーデック_260907
Avatar for laskoi_official laskoi
0
330
“隣のチームの改善の取り組み”を見える化 すれば、チームはもっと良くなると思っていた。同じ部署 19チーム・243件 の取り組みを見える化した記録と、見えてきた 壁と価値
Avatar for 山川宏賢｜はんそで hansodeeeeee
0
210
FABRIC TOKYO会社紹介資料 / We are hiring（2026年9月3日更新）
Avatar for FABRIC TOKYO yuichirom
39
420k
01_全社_FLUX採用ピッチ資料_Ver.5.6
Avatar for FLUX flux
12
230k
【DearOne】Dear Newest Member
Avatar for DearOne hrm
3
20k
アッテル会社紹介資料/culture deck
Avatar for Attelu attelu
11
17k
なんとかする力 〜 Android エンジニアからマネージャー、さらにその先へ？ 〜
Avatar for m.coder m_coder
2
450
UNICORN株式会社2026会社説明資料
Avatar for UNICORN.inc unicorn
0
1.6k

Featured

See All Featured
Building Flexible Design Systems
Avatar for Yesenia Perez-Cruz yeseniaperezcruz
330
41k
Why Our Code Smells
Avatar for Brandon Keepers bkeepers
PRO
340
58k
Lessons Learnt from Crawling 1000+ Websites
Avatar for Charles Meaden charlesmeaden
PRO
1
1.6k
State of Search Keynote: SEO is Dead Long Live SEO
Avatar for Ryan Jones ryanjones
0
270
Rebuilding a faster, lazier Slack
Avatar for samanthasiow samanthasiow
85
9.6k
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
Avatar for Aleyda Solis aleyda
1
2.2k
Fight the Zombie Pattern Library - RWD Summit 2016
Avatar for Marcelo Somers marcelosomers
234
17k
Keith and Marios Guide to Fast Websites
Avatar for Keith Pitt keithpitt
413
23k
Crafting Experiences
Avatar for Bethany Jepchumba bethany
1
310
10 Git Anti Patterns You Should be Aware of
Avatar for Lemi Orhan Ergin lemiorhan
PRO
659
62k
For a Future-Friendly Web
Avatar for Brad Frost brad_frost
183
10k
Practical Orchestrator
Avatar for Shlomi Noach shlominoach
191
12k

Transcript

  1. MAKE THEM CLICK @ROY

  2. None
  3. None

  4. MAKE THEM CLICK @ROY

  5. None
  6. None
  7. None

  8. THE RHINO IN THE ROOM COGNITIVE DISSONANCE

  9. None

  10. PREVENT BUYERS REMORSE

  11. I’M A GOOD PERSON COMMITMENT

  12. None
  13. None

  14. ASK TO COMMIT TO SOMETHING SMALL

  15. HAVE THEM WRITE IT DOWN

  16. WE ARE THE BORG SOCIAL VALIDATION

  17. None
  18. None
  19. None
  20. None

  21. 1 2 3 4 People we know Persona with a

    story A story Only a rating

  22. WE WILL DO WHAT OTHERS ARE DOING

  23. BUY ME A T-REX SCARCITY

  24. None
  25. None
  26. None
  27. None
  28. None

  29. http:/ /www.flickr.com/photos/travlr/2758282469

  30. LIMIT SUPPLY & TIMEBOX OFFERS

  31. I WANT TO BELIEVE CHOOSING

  32. None
  33. None
  34. None

  35. LIMIT OPTIONS

  36. THE GIFT THAT KEEPS ON GIVING RECIPROCITY

  37. None
  38. None
  39. None
  40. None
  41. None

  42. GIVE A GIFT WITHOUT STRINGS

  43. WHAT’S BEEN DONE CANNOT BE UNDONE FEAR OF LOSING

  44. None
  45. None

  46. EVERYONE HATES TO LOSE

  47. ONCE UPON A TIME STORIES

  48. None

  49. TELL STORIES & USE PICTURES

  50. ALL THE THINGS COMBINE

  51. behavior behavior reciprocity scarcity rating statistics story

  52. TALK THE TALK AUTHORITY

  53. appsignal.com/jobs

  54. ROY TOMEIJ @ROY