Make Them Click

RailsConf 2016

Transcript

1. MAKE THEM CLICK @ROY
4. MAKE THEM CLICK @ROY
8. THE RHINO
   IN THE ROOM COGNITIVE DISSONANCE
10. PREVENT BUYERS REMORSE
11. I’M A GOOD PERSON COMMITMENT
14. ASK TO COMMIT TO SOMETHING SMALL
15. HAVE THEM WRITE IT DOWN
16. WE ARE THE BORG SOCIAL VALIDATION
21. 1 2 3 4 People we know Persona with a story A story Only a rating
22. WE WILL DO WHAT OTHERS ARE DOING
23. BUY ME A T-REX SCARCITY
29. http:/ /www.flickr.com/photos/travlr/2758282469
30. LIMIT SUPPLY & TIMEBOX OFFERS
31. I WANT TO BELIEVE CHOOSING
35. LIMIT OPTIONS
36. THE GIFT THAT KEEPS ON GIVING RECIPROCITY
42. GIVE A GIFT WITHOUT STRINGS
43. WHAT’S BEEN DONE
    CANNOT BE UNDONE FEAR OF LOSING
46. EVERYONE HATES TO LOSE
47. ONCE UPON A TIME STORIES
49. TELL STORIES & USE PICTURES
50. ALL THE THINGS COMBINE
51. behavior behavior reciprocity scarcity rating statistics story
52. TALK THE TALK AUTHORITY
53. appsignal.com/jobs
54. ROY TOMEIJ
    @ROY