RailsConf 2016
MAKE THEM CLICK@ROY
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THE RHINOIN THE ROOMCOGNITIVE DISSONANCE
PREVENT BUYERSREMORSE
I’M A GOOD PERSONCOMMITMENT
ASK TO COMMIT TOSOMETHING SMALL
HAVE THEMWRITE IT DOWN
WE ARE THE BORGSOCIAL VALIDATION
1234People we knowPersona with a storyA storyOnly a rating
WE WILL DO WHATOTHERS ARE DOING
BUY ME A T-REXSCARCITY
http://www.flickr.com/photos/travlr/2758282469
LIMIT SUPPLY &TIMEBOX OFFERS
I WANT TO BELIEVECHOOSING
LIMIT OPTIONS
THE GIFT THAT KEEPSON GIVINGRECIPROCITY
GIVE A GIFTWITHOUT STRINGS
WHAT’S BEEN DONECANNOT BE UNDONEFEAR OF LOSING
EVERYONE HATES TOLOSE
ONCE UPON A TIMESTORIES
TELL STORIES& USE PICTURES
ALL THE THINGSCOMBINE
behaviorbehaviorreciprocity scarcityratingstatisticsstory
TALK THE TALKAUTHORITY
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ROY TOMEIJ@ROY