Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Make Them Click

C7c016bb64e49709c083c9cf25d39d8c?s=47 Roy Tomeij
May 06, 2016
Business
0
190

Make Them Click

RailsConf 2016

C7c016bb64e49709c083c9cf25d39d8c?s=128

Roy Tomeij

May 06, 2016
Tweet

More Decks by Roy Tomeij

See All by Roy Tomeij
Empathy through Acting
C7c016bb64e49709c083c9cf25d39d8c?s=48 roy
1
89
What (Not) to Do
C7c016bb64e49709c083c9cf25d39d8c?s=48 roy
0
75
You and the Big Stage
C7c016bb64e49709c083c9cf25d39d8c?s=48 roy
0
37
Future of Preprocessors
C7c016bb64e49709c083c9cf25d39d8c?s=48 roy
0
130
0 to 80 in 40 Minutes
C7c016bb64e49709c083c9cf25d39d8c?s=48 roy
2
180
The Future of CSS Isn't CSS
C7c016bb64e49709c083c9cf25d39d8c?s=48 roy
5
820
Sass: With Great Power Comes Great Responsibility
C7c016bb64e49709c083c9cf25d39d8c?s=48 roy
0
280
Front-End: Fun, Not Frustration
C7c016bb64e49709c083c9cf25d39d8c?s=48 roy
1
1k
Sass in the Real World
C7c016bb64e49709c083c9cf25d39d8c?s=48 roy
2
500

Other Decks in Business

See All in Business
15分で学ぶ Amazon Connect入門
C27045a07219c0ce7df1e4074bac900e?s=48 shigematsukodai
0
1.3k
採用20220719
5fa2fbaf4bd112db7ec5ae89e533b958?s=48 sbps
0
330
新米データ分析者の業務改善奮闘記
5fbdf831f0d1f815ab04c0fbe649ba1b?s=48 hitzkawaguchi
0
440
ネクストビートコーポレートガイド/corporate-guide
1a35d5fba18d2e964c10edc453523187?s=48 nextbeat
0
100
理念解説 / MIMIGURI
67968533c44f7cec07648395b112a685?s=48 mimiguri
1
5.1k
READYFOR - Company Introduction
5da63f78d4f25cefc447ce3c5938de9f?s=48 readyfor
1
3.6k
株式会社アーバンライク｜会社紹介資料（採用）
D2d4ebf7c6367ac3011b9d5b3907a429?s=48 urbanlike_recruit
0
650
営業組織改革などプロジェクトマネジメント成功の秘訣がわかる講演資料
1ce091b3abf6d940117a1e65d13abad2?s=48 nyattx
PRO
0
110
【シェルフィー株式会社】会社紹介資料/hello-shelfy
9892056cd7983653788cceac0fe01878?s=48 shelfy_recruit
8
1.3k
BizMow 会社紹介資料_2022
22e87064ae7d14f242b3381a95db38f4?s=48 bizmow
0
560
Backlogから始めるe-世界生活
A6e73cae81eb3c6e43d8239092eb442e?s=48 fujiokahirofumi
0
340
「ホームページ/Webサイトを成功に導く運用サポート」ふにすの紹介2022年版
44b44163bfabf4e60185fa2cd9589f9a?s=48 deroter
0
160

Featured

See All Featured
Embracing the Ebb and Flow
C9b18d9dff88a9dd2393364c2b3b21bd?s=48 colly
73
3.4k
Clear Off the Table
Ef32e0b1ac5082450dc8c1fca3a26b5c?s=48 cherdarchuk
79
290k
ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020
E425fe9f170efa0dfaf8ab69d7107418?s=48 aki_i
25
15k
Designing Dashboards & Data Visualisations in Web Apps
Fde6c3a50ca518a909ef35c22c0ee0e4?s=48 destraynor
224
49k
Writing Fast Ruby
1f74b13f1e5c6c69cb5d7fbaabb1e2cb?s=48 sferik
612
57k
Reflections from 52 weeks, 52 projects
E43f8dfd01057f8304f5f8fb9a294d7d?s=48 jeffersonlam
337
17k
Building Better People: How to give real-time feedback that sticks.
9952dfcd5d338f8a8e7175c8a8f65fb5?s=48 wjessup
344
17k
The World Runs on Bad Software
20bfe76b3d6105641f879fe45cfc9272?s=48 bkeepers
PRO
57
5.4k
Large-scale JavaScript Application Architecture
96270e4c3e5e9806cf7245475c00b275?s=48 addyosmani
499
110k
Building a Scalable Design System with Sketch
1177e050db6bafe62885362edf6e3537?s=48 lauravandoore
448
30k
The Power of CSS Pseudo Elements
5b6a2bd86ef643786a381a212e0ef2f1?s=48 geoffreycrofte
47
4k
Build your cross-platform service in a week with App Engine
5f83ef806155b403c3393160ce51f955?s=48 jlugia
219
17k

Transcript

  1. MAKE THEM CLICK @ROY

  2. None
  3. None

  4. MAKE THEM CLICK @ROY

  5. None
  6. None
  7. None

  8. THE RHINO IN THE ROOM COGNITIVE DISSONANCE

  9. None

  10. PREVENT BUYERS REMORSE

  11. I’M A GOOD PERSON COMMITMENT

  12. None
  13. None

  14. ASK TO COMMIT TO SOMETHING SMALL

  15. HAVE THEM WRITE IT DOWN

  16. WE ARE THE BORG SOCIAL VALIDATION

  17. None
  18. None
  19. None
  20. None

  21. 1 2 3 4 People we know Persona with a

    story A story Only a rating

  22. WE WILL DO WHAT OTHERS ARE DOING

  23. BUY ME A T-REX SCARCITY

  24. None
  25. None
  26. None
  27. None
  28. None

  29. http:/ /www.flickr.com/photos/travlr/2758282469

  30. LIMIT SUPPLY & TIMEBOX OFFERS

  31. I WANT TO BELIEVE CHOOSING

  32. None
  33. None
  34. None

  35. LIMIT OPTIONS

  36. THE GIFT THAT KEEPS ON GIVING RECIPROCITY

  37. None
  38. None
  39. None
  40. None
  41. None

  42. GIVE A GIFT WITHOUT STRINGS

  43. WHAT’S BEEN DONE CANNOT BE UNDONE FEAR OF LOSING

  44. None
  45. None

  46. EVERYONE HATES TO LOSE

  47. ONCE UPON A TIME STORIES

  48. None

  49. TELL STORIES & USE PICTURES

  50. ALL THE THINGS COMBINE

  51. behavior behavior reciprocity scarcity rating statistics story

  52. TALK THE TALK AUTHORITY

  53. appsignal.com/jobs

  54. ROY TOMEIJ @ROY