Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Make Them Click

Avatar for Roy Tomeij Roy Tomeij
May 06, 2016
Business
0
300

Make Them Click

RailsConf 2016

Avatar for Roy Tomeij

Roy Tomeij

May 06, 2016
Tweet

More Decks by Roy Tomeij

See All by Roy Tomeij
Empathy through Acting
Avatar for Roy Tomeij roy
1
120
What (Not) to Do
Avatar for Roy Tomeij roy
0
96
You and the Big Stage
Avatar for Roy Tomeij roy
0
74
Future of Preprocessors
Avatar for Roy Tomeij roy
0
170
0 to 80 in 40 Minutes
Avatar for Roy Tomeij roy
2
250
The Future of CSS Isn't CSS
Avatar for Roy Tomeij roy
5
1.1k
Sass: With Great Power Comes Great Responsibility
Avatar for Roy Tomeij roy
0
390
Front-End: Fun, Not Frustration
Avatar for Roy Tomeij roy
1
1.1k
Sass in the Real World
Avatar for Roy Tomeij roy
2
520

Other Decks in Business

See All in Business
在庫管理アプリ「nanco」サービス資料_2025
Avatar for nanco 在庫管理サービス nsketch
0
130
malna-recruiting-pitch
Avatar for malna malna
0
11k
enechain company deck_english
Avatar for enechain Recruitment Team enechain
PRO
0
110
Algomatic Works Company Deck
Avatar for Algomatic algomatic
PRO
1
1.2k
Kyash TechTalk #8 Kyashにおけるクレジット事業部とは
Avatar for Daiki Ueda sayueda
0
130
メルカリグループ行動規範
Avatar for Mercari, Inc. mercari_inc
0
590
SASアピールブック（Web公開版）
Avatar for SAS sas_si
0
1.2k
Recept_Culture deck
Avatar for 中瀬将健 shokennakase
0
360
マネージャーの「責任」、サーバントリーダーの「精神」 スクラムマスターの「行動」
Avatar for Tsuru ichizin
2
130
他人が怖くて話せない私が、過去の寄り道に救われた『会話へのハードルを”割引”する方法』
Avatar for Steve Aoki aokiplayer
PRO
0
190
株式会社STYZ会社概要資料
Avatar for インクルーシブデザインスタジオCULUMU culumu
1
460
株式会社ジュニ - 採用ピッチ
Avatar for JUNNI junni_inc
2
23k

Featured

See All Featured
The Language of Interfaces
Avatar for Des Traynor destraynor
162
25k
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
34
8.9k
GraphQLの誤解/rethinking-graphql
Avatar for sonatard sonatard
73
11k
Building an army of robots
Avatar for Kyle Neath kneath
305
46k
Context Engineering - Making Every Token Count
Avatar for Addy Osmani addyosmani
8
310
Code Reviewing Like a Champion
Avatar for maltzj maltzj
526
40k
The Straight Up "How To Draw Better" Workshop
Avatar for Dennis Kardys denniskardys
239
140k
Leading Effective Engineering Teams in the AI Era
Avatar for Addy Osmani addyosmani
7
650
A better future with KSS
Avatar for Kyle Neath kneath
239
18k
Balancing Empowerment & Direction
Avatar for Lara Hogan lara
5
700
ReactJS: Keep Simple. Everything can be a component!
Avatar for Pedro Nauck pedronauck
667
130k
Measuring & Analyzing Core Web Vitals
Avatar for Philip Tellis bluesmoon
9
640

Transcript

  1. MAKE THEM CLICK @ROY

  2. None
  3. None

  4. MAKE THEM CLICK @ROY

  5. None
  6. None
  7. None

  8. THE RHINO IN THE ROOM COGNITIVE DISSONANCE

  9. None

  10. PREVENT BUYERS REMORSE

  11. I’M A GOOD PERSON COMMITMENT

  12. None
  13. None

  14. ASK TO COMMIT TO SOMETHING SMALL

  15. HAVE THEM WRITE IT DOWN

  16. WE ARE THE BORG SOCIAL VALIDATION

  17. None
  18. None
  19. None
  20. None

  21. 1 2 3 4 People we know Persona with a

    story A story Only a rating

  22. WE WILL DO WHAT OTHERS ARE DOING

  23. BUY ME A T-REX SCARCITY

  24. None
  25. None
  26. None
  27. None
  28. None

  29. http:/ /www.flickr.com/photos/travlr/2758282469

  30. LIMIT SUPPLY & TIMEBOX OFFERS

  31. I WANT TO BELIEVE CHOOSING

  32. None
  33. None
  34. None

  35. LIMIT OPTIONS

  36. THE GIFT THAT KEEPS ON GIVING RECIPROCITY

  37. None
  38. None
  39. None
  40. None
  41. None

  42. GIVE A GIFT WITHOUT STRINGS

  43. WHAT’S BEEN DONE CANNOT BE UNDONE FEAR OF LOSING

  44. None
  45. None

  46. EVERYONE HATES TO LOSE

  47. ONCE UPON A TIME STORIES

  48. None

  49. TELL STORIES & USE PICTURES

  50. ALL THE THINGS COMBINE

  51. behavior behavior reciprocity scarcity rating statistics story

  52. TALK THE TALK AUTHORITY

  53. appsignal.com/jobs

  54. ROY TOMEIJ @ROY