Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Make Them Click
Search
Roy Tomeij
May 06, 2016
Business
0
300
Make Them Click
RailsConf 2016
Roy Tomeij
May 06, 2016
Tweet
Share
More Decks by Roy Tomeij
See All by Roy Tomeij
Empathy through Acting
roy
1
120
What (Not) to Do
roy
0
96
You and the Big Stage
roy
0
74
Future of Preprocessors
roy
0
170
0 to 80 in 40 Minutes
roy
2
250
The Future of CSS Isn't CSS
roy
5
1.1k
Sass: With Great Power Comes Great Responsibility
roy
0
390
Front-End: Fun, Not Frustration
roy
1
1.1k
Sass in the Real World
roy
2
520
Other Decks in Business
See All in Business
在庫管理アプリ「nanco」サービス資料_2025
nsketch
0
130
malna-recruiting-pitch
malna
0
11k
enechain company deck_english
enechain
PRO
0
110
Algomatic Works Company Deck
algomatic
PRO
1
1.2k
Kyash TechTalk #8 Kyashにおけるクレジット事業部とは
sayueda
0
130
メルカリグループ行動規範
mercari_inc
0
590
SASアピールブック(Web公開版)
sas_si
0
1.2k
Recept_Culture deck
shokennakase
0
360
マネージャーの「責任」、サーバントリーダーの「精神」 スクラムマスターの「行動」
ichizin
2
130
他人が怖くて話せない私が、過去の寄り道に救われた『会話へのハードルを”割引”する方法』
aokiplayer
PRO
0
190
株式会社STYZ会社概要資料
culumu
1
460
株式会社ジュニ - 採用ピッチ
junni_inc
2
23k
Featured
See All Featured
The Language of Interfaces
destraynor
162
25k
Java REST API Framework Comparison - PWX 2021
mraible
34
8.9k
GraphQLの誤解/rethinking-graphql
sonatard
73
11k
Building an army of robots
kneath
305
46k
Context Engineering - Making Every Token Count
addyosmani
8
310
Code Reviewing Like a Champion
maltzj
526
40k
The Straight Up "How To Draw Better" Workshop
denniskardys
239
140k
Leading Effective Engineering Teams in the AI Era
addyosmani
7
650
A better future with KSS
kneath
239
18k
Balancing Empowerment & Direction
lara
5
700
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
130k
Measuring & Analyzing Core Web Vitals
bluesmoon
9
640
Transcript
MAKE THEM CLICK @ROY
None
None
MAKE THEM CLICK @ROY
None
None
None
THE RHINO IN THE ROOM COGNITIVE DISSONANCE
None
PREVENT BUYERS REMORSE
I’M A GOOD PERSON COMMITMENT
None
None
ASK TO COMMIT TO SOMETHING SMALL
HAVE THEM WRITE IT DOWN
WE ARE THE BORG SOCIAL VALIDATION
None
None
None
None
1 2 3 4 People we know Persona with a
story A story Only a rating
WE WILL DO WHAT OTHERS ARE DOING
BUY ME A T-REX SCARCITY
None
None
None
None
None
http:/ /www.flickr.com/photos/travlr/2758282469
LIMIT SUPPLY & TIMEBOX OFFERS
I WANT TO BELIEVE CHOOSING
None
None
None
LIMIT OPTIONS
THE GIFT THAT KEEPS ON GIVING RECIPROCITY
None
None
None
None
None
GIVE A GIFT WITHOUT STRINGS
WHAT’S BEEN DONE CANNOT BE UNDONE FEAR OF LOSING
None
None
EVERYONE HATES TO LOSE
ONCE UPON A TIME STORIES
None
TELL STORIES & USE PICTURES
ALL THE THINGS COMBINE
behavior behavior reciprocity scarcity rating statistics story
TALK THE TALK AUTHORITY
appsignal.com/jobs
ROY TOMEIJ @ROY