Make Them Click

Make Them Click

RailsConf 2016

C7c016bb64e49709c083c9cf25d39d8c?s=128

Roy Tomeij

May 06, 2016
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Transcript

  1. MAKE THEM CLICK @ROY

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  4. MAKE THEM CLICK @ROY

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  8. THE RHINO IN THE ROOM COGNITIVE DISSONANCE

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  10. PREVENT BUYERS REMORSE

  11. I’M A GOOD PERSON COMMITMENT

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  14. ASK TO COMMIT TO SOMETHING SMALL

  15. HAVE THEM WRITE IT DOWN

  16. WE ARE THE BORG SOCIAL VALIDATION

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  21. 1 2 3 4 People we know Persona with a

    story A story Only a rating
  22. WE WILL DO WHAT OTHERS ARE DOING

  23. BUY ME A T-REX SCARCITY

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  29. http:/ /www.flickr.com/photos/travlr/2758282469

  30. LIMIT SUPPLY & TIMEBOX OFFERS

  31. I WANT TO BELIEVE CHOOSING

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  35. LIMIT OPTIONS

  36. THE GIFT THAT KEEPS ON GIVING RECIPROCITY

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  42. GIVE A GIFT WITHOUT STRINGS

  43. WHAT’S BEEN DONE CANNOT BE UNDONE FEAR OF LOSING

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  46. EVERYONE HATES TO LOSE

  47. ONCE UPON A TIME STORIES

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  49. TELL STORIES & USE PICTURES

  50. ALL THE THINGS COMBINE

  51. behavior behavior reciprocity scarcity rating statistics story

  52. TALK THE TALK AUTHORITY

  53. appsignal.com/jobs

  54. ROY TOMEIJ @ROY