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Make Them Click
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Roy Tomeij
May 06, 2016
Business
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Make Them Click
RailsConf 2016
Roy Tomeij
May 06, 2016
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Transcript
MAKE THEM CLICK @ROY
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MAKE THEM CLICK @ROY
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THE RHINO IN THE ROOM COGNITIVE DISSONANCE
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PREVENT BUYERS REMORSE
I’M A GOOD PERSON COMMITMENT
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ASK TO COMMIT TO SOMETHING SMALL
HAVE THEM WRITE IT DOWN
WE ARE THE BORG SOCIAL VALIDATION
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1 2 3 4 People we know Persona with a
story A story Only a rating
WE WILL DO WHAT OTHERS ARE DOING
BUY ME A T-REX SCARCITY
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http:/ /www.flickr.com/photos/travlr/2758282469
LIMIT SUPPLY & TIMEBOX OFFERS
I WANT TO BELIEVE CHOOSING
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LIMIT OPTIONS
THE GIFT THAT KEEPS ON GIVING RECIPROCITY
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GIVE A GIFT WITHOUT STRINGS
WHAT’S BEEN DONE CANNOT BE UNDONE FEAR OF LOSING
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EVERYONE HATES TO LOSE
ONCE UPON A TIME STORIES
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TELL STORIES & USE PICTURES
ALL THE THINGS COMBINE
behavior behavior reciprocity scarcity rating statistics story
TALK THE TALK AUTHORITY
appsignal.com/jobs
ROY TOMEIJ @ROY