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Make Them Click

Make Them Click

RailsConf 2016

Roy Tomeij

May 06, 2016
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  1. MAKE THEM CLICK
    @ROY

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  4. MAKE THEM CLICK
    @ROY

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  8. THE RHINO
    IN THE ROOM
    COGNITIVE DISSONANCE

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  10. PREVENT BUYERS
    REMORSE

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  11. I’M A GOOD PERSON
    COMMITMENT

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  14. ASK TO COMMIT TO
    SOMETHING SMALL

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  15. HAVE THEM
    WRITE IT DOWN

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  16. WE ARE THE BORG
    SOCIAL VALIDATION

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  21. 1
    2
    3
    4
    People we know
    Persona with a story
    A story
    Only a rating

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  22. WE WILL DO WHAT
    OTHERS ARE DOING

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  23. BUY ME A T-REX
    SCARCITY

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  29. http:/
    /www.flickr.com/photos/travlr/2758282469

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  30. LIMIT SUPPLY &
    TIMEBOX OFFERS

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  31. I WANT TO BELIEVE
    CHOOSING

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  35. LIMIT OPTIONS

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  36. THE GIFT THAT KEEPS
    ON GIVING
    RECIPROCITY

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  42. GIVE A GIFT
    WITHOUT STRINGS

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  43. WHAT’S BEEN DONE
    CANNOT BE UNDONE
    FEAR OF LOSING

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  46. EVERYONE HATES TO
    LOSE

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  47. ONCE UPON A TIME
    STORIES

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  49. TELL STORIES
    & USE PICTURES

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  50. ALL THE THINGS
    COMBINE

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  51. behavior
    behavior
    reciprocity scarcity
    rating
    statistics
    story

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  52. TALK THE TALK
    AUTHORITY

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  53. appsignal.com/jobs

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  54. ROY TOMEIJ
    @ROY

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