Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Make Them Click

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Roy Tomeij Roy Tomeij
May 06, 2016
Business
320
0

Make Them Click

RailsConf 2016

Avatar for Roy Tomeij

Roy Tomeij

May 06, 2016

More Decks by Roy Tomeij

See All by Roy Tomeij
Empathy through Acting
Avatar for Roy Tomeij roy
1
140
What (Not) to Do
Avatar for Roy Tomeij roy
0
110
You and the Big Stage
Avatar for Roy Tomeij roy
0
97
Future of Preprocessors
Avatar for Roy Tomeij roy
0
190
0 to 80 in 40 Minutes
Avatar for Roy Tomeij roy
2
280
The Future of CSS Isn't CSS
Avatar for Roy Tomeij roy
5
1.2k
Sass: With Great Power Comes Great Responsibility
Avatar for Roy Tomeij roy
0
440
Front-End: Fun, Not Frustration
Avatar for Roy Tomeij roy
1
1.1k
Sass in the Real World
Avatar for Roy Tomeij roy
2
530

Other Decks in Business

See All in Business
マルチエージェント入門：チームで動くAIと非エンジニアのための設計（Claude Code）
Avatar for Hayato Miyake forest8810
0
340
自分のハンドルを握る〜AI時代だからこそ求められるセルフマネジメントの技術/Self-Management Skills Needed More Than Ever in the AI Era
Avatar for 小田中育生 ikuodanaka
1
3.1k
M3 Career Culture Deck（セールス＆コンサルティング職）
Avatar for エムスリーキャリア m3c
2
330k
スマートキャンプ株式会社　会社紹介資料 / companydeck
Avatar for SMARTCAMP smartcamp
19
740k
会社紹介資料／Idein株式会社
Avatar for Idein ideininc
0
130
スクラムマスターの観察眼 〜AIによる3days爆速キャッチアップと次の一手〜/The Scrum Master's Insight: Lightning-Fast 3-Day Catch-Up with AI and the Next Move
Avatar for 小田中育生 ikuodanaka
0
200
01_全社_FLUX採用ピッチ資料_Ver.5.4
Avatar for FLUX flux
11
220k
روش‌های افزایش ممبر ایتا
Avatar for Hamed maronpocar12
1
230
株式会社ショーエイ_採用説明資料
Avatar for 株式会社ショーエイ shoeidex
0
250
【株式会社ファブリカホールディングス】Company deck
Avatar for fabrica holdings fabrica_com
0
990
タケウチグループRecruit
Avatar for タケウチグループ takeuchigroup
0
13k
28卒_新卒営業職 会社説明資料
Avatar for 株式会社ディーバ　採用担当 divarecruiting
0
130

Featured

See All Featured
How to Think Like a Performance Engineer
Avatar for Harry Roberts csswizardry
28
2.7k
How to Get Subject Matter Experts Bought In and Actively Contributing to SEO & PR Initiatives.
Avatar for Liv Day livdayseo
0
150
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
17k
The Invisible Side of Design
Avatar for Vitaly Friedman smashingmag
301
52k
Principles of Awesome APIs and How to Build Them.
Avatar for Keavy McMinn keavy
128
18k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
Avatar for Irina Nazarova irinanazarova
9
1.4k
Sharpening the Axe: The Primacy of Toolmaking
Avatar for Bryan Cantrill bcantrill
46
2.9k
Paper Plane (Part 1)
Avatar for Katie Cordina Lindsey katiecoart
PRO
0
9.6k
Deep Space Network (abreviated)
Avatar for Tony Rice tonyrice
0
220
Pawsitive SEO: Lessons from My Dog (and Many Mistakes) on Thriving as a Consultant in the Age of AI
Avatar for David Carrasco davidcarrasco
0
190
Put a Button on it: Removing Barriers to Going Fast.
Avatar for kastner kastner
60
4.4k
Sam Torres - BigQuery for SEOs
Avatar for Tech SEO Connect techseoconnect
PRO
0
300

Transcript

  1. MAKE THEM CLICK @ROY

  2. None
  3. None

  4. MAKE THEM CLICK @ROY

  5. None
  6. None
  7. None

  8. THE RHINO IN THE ROOM COGNITIVE DISSONANCE

  9. None

  10. PREVENT BUYERS REMORSE

  11. I’M A GOOD PERSON COMMITMENT

  12. None
  13. None

  14. ASK TO COMMIT TO SOMETHING SMALL

  15. HAVE THEM WRITE IT DOWN

  16. WE ARE THE BORG SOCIAL VALIDATION

  17. None
  18. None
  19. None
  20. None

  21. 1 2 3 4 People we know Persona with a

    story A story Only a rating

  22. WE WILL DO WHAT OTHERS ARE DOING

  23. BUY ME A T-REX SCARCITY

  24. None
  25. None
  26. None
  27. None
  28. None

  29. http:/ /www.flickr.com/photos/travlr/2758282469

  30. LIMIT SUPPLY & TIMEBOX OFFERS

  31. I WANT TO BELIEVE CHOOSING

  32. None
  33. None
  34. None

  35. LIMIT OPTIONS

  36. THE GIFT THAT KEEPS ON GIVING RECIPROCITY

  37. None
  38. None
  39. None
  40. None
  41. None

  42. GIVE A GIFT WITHOUT STRINGS

  43. WHAT’S BEEN DONE CANNOT BE UNDONE FEAR OF LOSING

  44. None
  45. None

  46. EVERYONE HATES TO LOSE

  47. ONCE UPON A TIME STORIES

  48. None

  49. TELL STORIES & USE PICTURES

  50. ALL THE THINGS COMBINE

  51. behavior behavior reciprocity scarcity rating statistics story

  52. TALK THE TALK AUTHORITY

  53. appsignal.com/jobs

  54. ROY TOMEIJ @ROY