B2B Marketing: Product Proposal Deck

School project - Product proposal for B2B marketing class

Transcript

1. Vicinity Manufacturing 
 Product Proposal V.TRACK
2. Overview Broad Marketing Objectives Situational Assessment Competition V.Track Product Overview Positioning Target Markets Questions
3. Broad Marketing Objectives
4. Enter into the craft brew market and increase 
 Vicinity’s overall brand presence in the beer industry. #1
5. Experience a 10% increase in total revenues within the first 5 years of V.Track software product launch. #2
6. Obtain largest market share of keg tracking software industry within 5 years of product launch. #3
7. Situational Assessment
8. 5 full-time employees Small Business Currently produces process manufacturing software Microsoft-Certified Gold Partner
9. Enables manufacturers to track, measure 
 and record all processes from raw material stage to packaged finished goods Improves efficiencies in quality control, inventory and scheduling
10. Chemical Market Segments Paint, varnish, lacquers, enamels 
 and allied products; pesticides and agricultural chemicals; specialty cleaning, polishing and sanitation preparation; perfumes, cosmetics and toilet preparation; chemicals and chemical preparation Current Markets Food Market Segments Food preparations, not elsewhere classified; dairy products; bakery products Beverage Market Segments Bottled and canned soft drinks 
 and carbonated waters; flavoring extracts and flavoring syrups
11. Chemical Market Segments Paint, varnish, lacquers, enamels 
 and allied products; pesticides and agricultural chemicals; specialty cleaning, polishing and sanitation preparation; perfumes, cosmetics and toilet preparation; chemicals and chemical preparation Food Market Segments Food preparations, not elsewhere classified; dairy products; bakery products Beverage Market Segments Bottled and canned soft drinks 
 and carbonated waters; flavoring extracts and flavoring syrups ! Newest Market Segment Malt beverages; ale, beer, stout and porter manufacturers; breweries and craft breweries Current Markets
12. Competition
13. Fragmented market Website for lost kegs Keg tracking by hand In-house systems
14. Biggest Threat Other process manufacturing software companies
15. Batchmaster ERP Software #1 Competitor Currently used by Sweetwater Brewery Units of measure in software cannot be customized (breweries cannot measure in barrels).
16. Designed specifically for brewery operations Customizable options V.Track 
 Competitive Advantage
17. Product Overview
18. Core Product: Keg Tracking Application Records keg location 
 in the cloud (in real time) Records keg activity 
 (filled/sent/returned) Records keg status 
 (full/empty; type of brew) Low investment / low risk
19. Packaging Extension: Cloud-Based Network Convenience Any Internet-enabled scanning device can be used to track keg
20. Functional Extension: .NET Technology Easily integrates with 
 pre-existing system Automates keg inventory Centralized data visibility Two-way visibility for brewery and distributor
21. Service Extension: Self-Service Model Buy and use as needed Instant download 
 (no delivery or wait cost) Accessible immediately after Vicinity grants permission to user Technical consulting available through Vicinity IT
22. Positioning
23. Low risk investment Price based on each transaction No hardware purchase Solution to lost keg problem
24. Anticipates shortages Ensures accurate, timely order entry Evaluate vendor performance Save breweries money
25. Target Markets
26. Primary American craft micro-breweries:
 Produce roughly 30K barrels annually Beer geeks within the industry:
 New generation of passionate beer brewers
 Formally educated from brew science institute
 Under 40 years old
27. Secondary Regional distributors:
 Share real time data with breweries Improve customer relations by 
 assuring accurate and timely delivery Possibly use to improve in-house 
 planning and scheduling
28. Results
29. Q+A
30. www.sarahmckagen.com
 Follow me: @sarahmckagen Designed by Sarah McKagen