Next Most Important Philadelphia engagement photographer King of Prussia wedding photographer ! Long Tails: Lots of Specific Phrases Philadelphia Pennsylvania wedding photographer South Jersey engagement photography Northeast Philadelphia wedding photographer Keywords
Priority Pages yourdomain.com/philadelphia-engagement-photographer Long Tail -> Blog Posts yourdomain.com/blog/northeast-philadelphia-wedding-photographer Keywords Mapped to Pages
(readable) - SEO Friendly Title Tag Rules - Sitemap vs Robots/Noindex (Tells Google what to index and what to ignore) - Internal Linking Structure (Tells Google which pages are important and how pages are related) Site Structure
URL 3. Title: Keyword in Title 4. Subtitle: Keyword in Subtitle 5. Text: 300+ Words, Keyword 4-5 Times 6. Meta Tags: Keyword in Meta Description & Image Alt Tags 7. Linking: Link to Page with Keyword The 7 Steps for Optimizing Any Page
! - Site Quality, Popularity, and Authority - PageRank - Relevance - Link Anchor Text - Absence of “Gray” Practices - Good Links = Hard to Get Linking & Link Building
Social and Forum Profiles • Friends & Family • Photography Directories • General Directories • Local Business Directories • Blog Comments • Press Releases (less valuable recently) • Exchanging Links Linking & Link Building
Options) • Submitting “Feature” Images/Profiles • Links from Clients • Links from Venues, Vendors, Partners • Let Other Websites Use Images (with Link) • Create and Promote Link Bait (Photos, Blog Posts, Ebooks, Tools) • Charity – Give or Do • Government domains (.gov) • Education domains (.edu) • Wikipedia Linking & Link Building
can be inferred from IP address • Different search result structure • Highlights Google Business Listings • Different Ranking Factors from General Search • Consistency of Business’s Web Presence Local Search
! • Claim Your Business • http://www.google.com/business/placesforbusiness/ • Google Places = Google+ Local • All in One Business Listing and Google+ ! Already Have a Page? Total Mess ! • Google Places (Old) – No Google+ Integration • Google+ Business Pages Local Search
Near City Center • Choose Most Relevant Categories • Use Keywords in Business Title and Description (doesn’t typically read well to people when used in titles) • Quantity and Quality of Reviews • Quantity, Quality, Consistency of Citations • Links to Main Website (Not Places Page) • Business Info and Location on Main Website Local Search
Authorship • Build “Social Signals” • Use Social to Promote Content & Build Links • Bing favors Facebook, Quora, LinkedIn and other social media engagement Social Media’s Role
you used to photograph orange kittens ! - Why you used that equipment to photograph orange kittens ! - The toys used to get the attention of the orange kittens? ! - The best lighting conditions to photograph orange kittens ! - Examples of other photographs of orange kittens and how they could improve them ! - Why someone should hire you to photograph their orange kitten ! - How to dress up your orange kittens for a photograph ! - What a clowder of orange kittens should know before being photographed
or service - Share insides into how to use your product or why your service is AWESOME - Mention upcoming events you are attending or speaking at - Publish worthy testimonials that are blog worthy - Educate your customers about product or service related topics - Talk about industry related topics - Provide advice for your customers on how to use your product or preparing for your service
& Thursdays at 8am 2 - Share on social channels right away 3 - Add to BufferApp for future re-posting 4 - Email to blog subscribers at 7pm Tuesdays & Thursdays 5 - Add to monthly newsletter subscriber email for 1st week of the month
Set aside a block of time to write ! Close everything on your computer except your writing software ! Create blog drafts from each article ! Schedule for future publishing ! Promote when articles are published
cold calling, direct mailing, or PPC. ! Companies that generate over 1,000 Facebook Likes also see around 1,400 website visits a day. ! Women are more likely than men to regularly check out a company’s social media page (48% vs. 43%). ! Around 46% of Internet users rely on social media when making a purchase decision. ! Average number of friends per Facebook user is 141.50
! Use tools to automate with a personal touch ! Use hashtags, when appropriate ! Mention your customers, when appropriate ! Tag your customers when appropriate ! Ask your customers before using them publicly ! Add sharing buttons to your blog and/or pages
happy, positive things ! Share content of yours and others ! Listen to your connections ! Ask and answer questions ! Offer advice to potential customers ! Try new things (Vine, Instagram, etc.) ! Use Google Analytics to track social media performance and ROI ! Don’t Like, favorite, retweet, +1 your own posts on social media
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