From Strategy Definition to Execution with OKRs and Roadmap

Talk given at DevOpsCon (NY, US) - September 2023

Transcript

1. From STRATEGY DEFINITION to EXECUTION with OKRs and ROADMAP DevOpsCon - NYC, September 2023 Sebastiano Armeli Director of Engineering
3. STRATEGY LYFECYCLE What is a STRATEGY? Definition Alignment Execution Assessment ROADMAP OKRs
5. "OUR STRATEGY IS TO REACH 250M DAU BY THE END OF THE YEAR."
6. "OUR STRATEGY IS TO REACH 250M DAU BY THE END OF THE YEAR." GOAL
7. Strategies are NOT goals.
8. What is a Strategy
9. Mission Vision Who are we? What do we do? Where are we going?
10. Mission Vision Who are we? What do we do? Where are we going? Strategy How are we getting there?
11. Mission, Vision & Strategy Mission is the Area of Foucs Vision is the Destination Strategy is the Route
12. Corporate strategy Business Unit strategies Teams strategies MULTIPLE STRATEGIES
13. Business & Product Strategies Engineering Strategies Product Manager Engineering Leader
14. Business Unit Outcome Increase number of shoppers by 10% Business Unit Strategy Build a Shop Tab in the app to capture the intent of users to shop for products Add a set of notifications focused on Shopping Corporate strategy Making the app a place to shop increasing ads conversion for shopping ads Eng Leader - Shopping Product Manager - Shopping
15. Engineering Outcome Improve by 10% Send Message and Receive Message Performance metric Engineering Strategy Rewriting Messaging clients using common lib written in C++ Eng Leader - Messaging Corporate strategy Making the app the fastest way to communicate with friends
16. A Good Strategy helps your team focus on a path to achieve an outcome.
17. Strategy LifeCycle Definition Alignment Execution Assessment
18. Strategy LifeCycle Definition Alignment Execution Assessment
19. Strategy Definition Define Problems & Needs (JTBD) Environment assessment (SWOT analysis) Analyze opportunities and trade-offs
20. Strategy Definition Identify Strategic Objectives Resourcing & Capabilities Gap & competitor analysis Risk Assessment
21. Strategy Definition Env Assessment: Apps are getting more and more performant and reliable. Opportunity: Improve quality and performance for our apps. Customer Problem: Our apps get lots of complaints from customer support about being sluggish and buggy
22. Strategic Objective 1: Reduce the number of bugs reported by the customers by 80% Strategic Objective 2: Decrease page load time for the views by 7% Strategy Definition People : 4 ICs for 4 Quarters Capabilities: 1 BE, 1 Web, 1 iOS, 1 Android People : 3 ICs for 2 Quarters Cap abilities: 1 Web, 1 iOS, 1 Android Unfunded
23. Strategy LifeCycle Definition Alignment Execution Assessment Strategy LifeCycle
24. Settling on strategic priorities
25. Resource allocation
26. Communication Repetition
27. Strategy LifeCycle Definition Alignment Execution Assessment Strategy LifeCycle
28. STRATEGY EXECUTION HOW you're going to execute on Strategic Objectives
30. OKRs framework Objectives Key Results The inspirational "what" The measurable "how" "I will (Objective) as measured by (a set of Key Results)."
32. OKRs Cadence - yearly or quarterly Metrics associated (with baseline and target) Monitoring & Grading 1 Owner per KR
33. OKRs allow you to measure, focus and align your team's work to a strategy.
34. Different Types of OKRs Committed Committed Learning Learning Aspirational (Moonshot) Aspirational (Moonshot)
35. Strategic Objective Decrease page load time Strategic Objective Key Result 3 : Measure the Page Load Time baseline on iOS for FF by end of Q4. OKRs Key Result 1: Decrease by 5% the Page Load Time on Android for FF by end of Q4. Key Result 2: Decrease by 10% the Page Load Time on web for 1:1 Chat views by end of Q4. Learning KR Objective: Drive Page Load improvement for Friend Feed (FF) and 1:1 Chat views. Committed KR Aspirational KR
36. Monitoring Key Result 3 : Measure the Page Load Time baseline on iOS for FF by end of Q4. Objective: Drive Page Load improvement for Friend Feed (FF) and 1:1 Chat views. Key Result 1: Decrease by 5% the Page Load Time on Android for FF by end of Q4. Key Result 2: Decrease by 10% the Page Load Time on web for 1:1 Chat views by end of Q4. Week 1 Week 2 Week 3 Week 15 5% 0% 10% 5% 75% 20% 20% 20% 50% 60% 65% 75% 100% Total OKRs
37. OKRs are an ALIGNMENT tool (not a to-do list).
38. Strategic Objective Tactics / Initiatives
39. Tactics Actionable projects with deliverables. Each initiative should be linked to a KR.
40. Key Result 2: Decrease by 10% the Page Load Time on Web for FF view by the end of Q4. Initiative : Experiment with image prefetching in FF on web. Strategic Objective Initiatives OKRs Strategic Objective: Decrease page load time Objective: Drive Page Load improvement for Friend Feed (FF) and 1:1 Chat views.
41. OKRs should drive the initiatives for your team.
43. Roadmap Sequence of initiatives (for a strategic objective) Define start date and end date per initiatives Cross-functional coordination
44. Roadmap Initiative 1 design Initiative 1 implementation Initiative 2 exploration Initiative 1 dev complete Q1 Q2 OKRs OKRs
45. OKRs and Roadmaps are complementary.
46. Strategy LifeCycle Forming Alignment Execution Assessment
47. Data analysis Reflection Expected Current
48. Re-assess Strategy or tactics might change based on new findings. Outcome should NOT change.
49. Strategy and initiatives can change, but not the outcomes.
50. S T R A T E G Y A Strategy is a set of cohesive hypotheses to achieve an OUTCOME. S T R A T E G Y
51. Strategy Roadmap Execution Definition
52. Linkedin.com/in/sebastianoarmeli