website gets through search engines is the potential traffic. People who come through search engines are actually searching for the problem that you solve.
online customers is paid promotions. They also can bring customers to your website, but this particular way is not cost-effective. Read More Here About How SEO Can Help Your Business to Win the Game of Profit?
social media follow button on your website. So, when a user visits on your website through SERP, you can offer him to follow your business on social media.
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