Millennial Perspectives

Millennials now represent over 50% of the workforce and we are sending trends in areas such as finances, faith, technology, media and causes. This presentation is our perspective.

Transcript

1. MILLENNIAL PERSPECTIVES
2. MEET NICK & ALI.
3. WE’RE ALL GROWN UP NOW. (YA, ITS WEIRD FOR US TOO).
4. WE WORK HERE
5. … AND HERE
6. … AND HERE.
7. WE LISTEN TO THIS
8. … AND THIS
9. … AND THIS.
10. WE ARE PART OF THE MILLENNIAL GENERATION
11. AND THIS IS OUR PERSPECTIVE.
12. KEEP IN MIND THAT OUR GENERATION IS NOW THE LARGEST GENERATION. IMAGE CREDIT AND SOURCE NEWMUSICTUESDAY.COM
13. OUR GENERATION NOW MAKES UP HALF OF THE TOTAL WORKFORCE 50% SOURCE: PEW RESEARCH
14. AND THIS WILL GROW SIGNIFICANTLY IN THE NEXT 10 YEARS 75% SOURCE: BROOKINGS
15. SO WHAT DOES THIS MEAN FOR YOU?
16. YOUR ORGANIZATION HAS A BRAND AND MESSAGE.
17. WE DON’T WANT TO TALK ABOUT THAT.
18. WE WANT TO TALK ABOUT WHY OUR GENERATION ISN’T CONNECTING TO IT.
19. BECAUSE WE AREN’T CONNECTING TO IT, AND WE THINK WE SHOULD BE.
20. BECAUSE WHAT YOU ARE DOING IS IMPORTANT
21. TO EVERYONE.
22. OUR WORLD IS NOW MEASURED MAPPED AND RECORDED IN BITS AND BYTES
23. AND YOU ARE IN A POSITION TO LEVERAGE THAT CHANGE FOR YOUR NEEDS.
25. ENGAGING PEOPLE IN THE MISSION OF YOUR ORGANIZATION
26. IS NOT JUST AN OPPORTUNITY,
27. IT’S A RESPONSBILITY.
28. IT’S YOUR RESPONSBILITY!
29. DON’T JUST TAKE OUR WORD FOR IT.
30. CHECK OUT THE RESEARCH. MUCH HAS BEEN PUBLISHED. TECHNOLOGY MEDIA FAITH FINANCES CAUSES CAREER RELATIONSHIPS SEX AND SEXUALITY EDUCATION GENDER HEALTH TECHNOLOGY IMAGE CREDIT: EDUCATIONAL MEDIA FOUNDATION
31. IN SPENDING PER YEAR. 600B By 2018, Millennials will have the most spending power of any generation. SOURCE: FORTUNE
32. HAVE DONATED MONEY, GOODS AND SERVICES. 81% We will give our time, talent and treasure to causes we believe in. SOURCE: WALDEN UNIVERSITY AND HARRIS INTERACTIVE
33. SLEEP NEXT TO THEIR SMART PHONES. 91% We touch our smart phones an average of 45 times a day. SOURCE: @IBOY #WPSUMMIT14
34. BUT HERE’S THE THING:
35. ENGAGEMENT IS LOW
36. OF EXECUTIVES WILL RETIRE IN THE NEXT 5 YEARS. 63% SOURCE: GLASSDOOR.COM
37. SO LET’S BE HONEST:
38. YOUR METRICS PROBABLY DON’T LOOK SO GOOD.
39. OF US ARE COMPELLED BY ADVERTISEMENTS. 1% SOURCE: FORBES
40. USE AD BLOCKERS. 63% SOURCE: STUDY BY FRACTL AND MOX
41. WON’T WORK AT YOUR COMPANY IF YOU BAN SOCIAL MEDIA ACCESS. 56% SOURCE: CISCO
42. BELIEVE OFFICE ATTENDANCE IS UNNECESSARY ON A REGULAR BASIS. 69% SOURCE: CISCO
43. IS OUR AVERAGE AMOUNT OF STUDENT DEBT. $45,000 SOURCE: PNC FINANCIAL SERVICES
44. BUT MOST IMPORTANTLY,
45. THOSE OF US WHO SELF- IDENTIFY AS CHRISTIAN IS AT ITS LOWEST POINT EVER.
46. ‘CHRISTIAN IS MY FAITH, NOT MY GENRE’ IMAGE CREDIT: NEWMUSICTUESDAY.COM
47. MILLENNIAL ENGAGEMENT IS AN URGENT ISSUE
48. OR YOUR ORGANIZATION MAY NOT SURVIVE.
49. SO LET’S CONSIDER THIS WHAT DO YOU DO?
50. WE RECOGNIZE THAT THESE ARE NOT NEW QUESTIONS
51. AND WE DO NOT HAVE ALL THE ANSWERS.
52. SO WE ASKED OUR FRIENDS “HOW DO YOU ENGAGE OUR GENERATION”?
53. THIS IS WHAT THEY SAID:
54. ‘I WOULD GIVE TO THAT CAUSE!’
55. ARE SEARCHING FOR MEANING. 80% SOURCE: HARVARD BUSINESS REVIEW
56. ARE WORRIED ABOUT THE STATE OF THE WORLD. 61% And feel a personal responsibility to make a difference. SOURCE: HUFFINGTON POST
57. SO GIVE US A CAUSE, SOMETHING TO BELIEVE IN.
58. ‘YEAH WE CAN DO THAT!’
59. WE WANT TO PARTICIPATE WITH MORE THAN JUST MONEY.
60. SO INVITE US TO HELP YOU BE SUCCESSFUL (AND BE RELEVANT).
61. UNLIKE PREVIOUS GENERATIONS, SOCIAL MEDIA AND PEER FUNDRAISING TOOLS HAVE PUT YOUR MESSAGE IN OUR HANDS.
62. ‘JUST TELL US WHAT YOU DON’T KNOW.’
63. WE ARE INHERENTLY SKEPTICAL ABOUT MARKETING;
64. WE SEARCH OUT AUTHENTICITY IN OUR BRANDS AND RELATIONSHIPS.
65. SO BE AUTHENTIC, AND BE TRUSTWORTHY.
66. ‘LET US EXPERIMENT’
67. EVEN IF THAT FEELS UNCOMFORTABLE.
68. PREFER A COLLABORATIVE WORK ENVIRONMENT. 88% SOURCE: FORBES
69. WANT A FLEXIBLE SCHEDULE. 74% SOURCE: FORBES
70. SO INCENTIVIZE US TO INNOVATE (AND BE OPEN TO CHALLENGING YOUR BUSINESS MODEL)
71. AND BE OPEN TO CHALLENGING YOUR OWN ASSUMPTIONS.
72. MILLENNIALS ARE USHERING IN CHANGE
73. IN CHURCH
74. IN RELATIONSHIPS
75. AND AT WORK.
76. EVERYWHERE.
77. WE ARE REDEFINING ENGAGEMENT WITH BRANDS AROUND WHAT WE CARE ABOUT AND WHERE CAN PARTICIPATE.
78. DON’T MISS THIS OPPORTUNITY.
79. GET STARTED WITH A CONVERSATION.
80. ASK US ‘WHAT DO YOU SEE AS VALUABLE?’
81. ASK US ‘HOW CAN YOU MAKE A DIFFERENCE?’
82. ASK US ‘HOW CAN WE SHARE OUR STORIES WITH EACH OTHER?’
83. ASK US ‘WHAT SHOULD WE TRY NEXT?’
84. THE ANSWERS MAY CHANGE EVERYTHING,
85. AND THAT MAY BE JUST THE THING YOUR ORGANIZATON NEEDS MOST.
86. LET’S GET STARTED!
87. DISCUSSION LEARN MORE AT HTTP://QUITEUNCOMMON.COM
88. NEXT STEPS If you have questions or are looking for some fresh ideas, we are here to help. We specialize in helping build, test and launch ideas into the world by convening communities, developing technology and inspiring innovation. Our best work is done at the intersection of code creators, change makers and passionate explorers. hello@quiteuncommon.com
89. IMAGE CREDITS All image from https://unsplash.com/ under the Creative Commons Zero license, unless otherwise noted. SOURCES All sources for research used are included on the slides.