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Millennial Perspectives

A0ff3c34bd27ecdcebb90837362822e3?s=47 skytland
February 18, 2016

Millennial Perspectives

Millennials now represent over 50% of the workforce and we are sending trends in areas such as finances, faith, technology, media and causes. This presentation is our perspective.

A0ff3c34bd27ecdcebb90837362822e3?s=128

skytland

February 18, 2016
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Transcript

  1. MILLENNIAL PERSPECTIVES

  2. MEET NICK & ALI.

  3. WE’RE ALL GROWN UP NOW. (YA, ITS WEIRD FOR US

    TOO).
  4. WE WORK HERE

  5. … AND HERE

  6. … AND HERE.

  7. WE LISTEN TO THIS

  8. … AND THIS

  9. … AND THIS.

  10. WE ARE PART OF THE MILLENNIAL GENERATION

  11. AND THIS IS OUR PERSPECTIVE.

  12. KEEP IN MIND THAT OUR GENERATION IS NOW THE LARGEST

    GENERATION. IMAGE CREDIT AND SOURCE NEWMUSICTUESDAY.COM
  13. OUR GENERATION NOW MAKES UP HALF OF THE TOTAL WORKFORCE

    50% SOURCE: PEW RESEARCH
  14. AND THIS WILL GROW SIGNIFICANTLY IN THE NEXT 10 YEARS

    75% SOURCE: BROOKINGS
  15. SO WHAT DOES THIS MEAN FOR YOU?

  16. YOUR ORGANIZATION HAS A BRAND AND MESSAGE.

  17. WE DON’T WANT TO TALK ABOUT THAT.

  18. WE WANT TO TALK ABOUT WHY OUR GENERATION ISN’T CONNECTING

    TO IT.
  19. BECAUSE WE AREN’T CONNECTING TO IT, AND WE THINK WE

    SHOULD BE.
  20. BECAUSE WHAT YOU ARE DOING IS IMPORTANT

  21. TO EVERYONE.

  22. OUR WORLD IS NOW MEASURED MAPPED AND RECORDED IN BITS

    AND BYTES
  23. AND YOU ARE IN A POSITION TO LEVERAGE THAT CHANGE

    FOR YOUR NEEDS.
  24. None
  25. ENGAGING PEOPLE IN THE MISSION OF YOUR ORGANIZATION

  26. IS NOT JUST AN OPPORTUNITY,

  27. IT’S A RESPONSBILITY.

  28. IT’S YOUR RESPONSBILITY!

  29. DON’T JUST TAKE OUR WORD FOR IT.

  30. CHECK OUT THE RESEARCH. MUCH HAS BEEN PUBLISHED. TECHNOLOGY MEDIA

    FAITH FINANCES CAUSES CAREER RELATIONSHIPS SEX AND SEXUALITY EDUCATION GENDER HEALTH TECHNOLOGY IMAGE CREDIT: EDUCATIONAL MEDIA FOUNDATION
  31. IN SPENDING PER YEAR. 600B By 2018, Millennials will have

    the most spending power of any generation. SOURCE: FORTUNE
  32. HAVE DONATED MONEY, GOODS AND SERVICES. 81% We will give

    our time, talent and treasure to causes we believe in. SOURCE: WALDEN UNIVERSITY AND HARRIS INTERACTIVE
  33. SLEEP NEXT TO THEIR SMART PHONES. 91% We touch our

    smart phones an average of 45 times a day. SOURCE: @IBOY #WPSUMMIT14
  34. BUT HERE’S THE THING:

  35. ENGAGEMENT IS LOW

  36. OF EXECUTIVES WILL RETIRE IN THE NEXT 5 YEARS. 63%

    SOURCE: GLASSDOOR.COM
  37. SO LET’S BE HONEST:

  38. YOUR METRICS PROBABLY DON’T LOOK SO GOOD.

  39. OF US ARE COMPELLED BY ADVERTISEMENTS. 1% SOURCE: FORBES

  40. USE AD BLOCKERS. 63% SOURCE: STUDY BY FRACTL AND MOX

  41. WON’T WORK AT YOUR COMPANY IF YOU BAN SOCIAL MEDIA

    ACCESS. 56% SOURCE: CISCO
  42. BELIEVE OFFICE ATTENDANCE IS UNNECESSARY ON A REGULAR BASIS. 69%

    SOURCE: CISCO
  43. IS OUR AVERAGE AMOUNT OF STUDENT DEBT. $45,000 SOURCE: PNC

    FINANCIAL SERVICES
  44. BUT MOST IMPORTANTLY,

  45. THOSE OF US WHO SELF- IDENTIFY AS CHRISTIAN IS AT

    ITS LOWEST POINT EVER.
  46. ‘CHRISTIAN IS MY FAITH, NOT MY GENRE’ IMAGE CREDIT: NEWMUSICTUESDAY.COM

  47. MILLENNIAL ENGAGEMENT IS AN URGENT ISSUE

  48. OR YOUR ORGANIZATION MAY NOT SURVIVE.

  49. SO LET’S CONSIDER THIS WHAT DO YOU DO?

  50. WE RECOGNIZE THAT THESE ARE NOT NEW QUESTIONS

  51. AND WE DO NOT HAVE ALL THE ANSWERS.

  52. SO WE ASKED OUR FRIENDS “HOW DO YOU ENGAGE OUR

    GENERATION”?
  53. THIS IS WHAT THEY SAID:

  54. ‘I WOULD GIVE TO THAT CAUSE!’

  55. ARE SEARCHING FOR MEANING. 80% SOURCE: HARVARD BUSINESS REVIEW

  56. ARE WORRIED ABOUT THE STATE OF THE WORLD. 61% And

    feel a personal responsibility to make a difference. SOURCE: HUFFINGTON POST
  57. SO GIVE US A CAUSE, SOMETHING TO BELIEVE IN.

  58. ‘YEAH WE CAN DO THAT!’

  59. WE WANT TO PARTICIPATE WITH MORE THAN JUST MONEY.

  60. SO INVITE US TO HELP YOU BE SUCCESSFUL (AND BE

    RELEVANT).
  61. UNLIKE PREVIOUS GENERATIONS, SOCIAL MEDIA AND PEER FUNDRAISING TOOLS HAVE

    PUT YOUR MESSAGE IN OUR HANDS.
  62. ‘JUST TELL US WHAT YOU DON’T KNOW.’

  63. WE ARE INHERENTLY SKEPTICAL ABOUT MARKETING;

  64. WE SEARCH OUT AUTHENTICITY IN OUR BRANDS AND RELATIONSHIPS.

  65. SO BE AUTHENTIC, AND BE TRUSTWORTHY.

  66. ‘LET US EXPERIMENT’

  67. EVEN IF THAT FEELS UNCOMFORTABLE.

  68. PREFER A COLLABORATIVE WORK ENVIRONMENT. 88% SOURCE: FORBES

  69. WANT A FLEXIBLE SCHEDULE. 74% SOURCE: FORBES

  70. SO INCENTIVIZE US TO INNOVATE (AND BE OPEN TO CHALLENGING

    YOUR BUSINESS MODEL)
  71. AND BE OPEN TO CHALLENGING YOUR OWN ASSUMPTIONS.

  72. MILLENNIALS ARE USHERING IN CHANGE

  73. IN CHURCH

  74. IN RELATIONSHIPS

  75. AND AT WORK.

  76. EVERYWHERE.

  77. WE ARE REDEFINING ENGAGEMENT WITH BRANDS AROUND WHAT WE CARE

    ABOUT AND WHERE CAN PARTICIPATE.
  78. DON’T MISS THIS OPPORTUNITY.

  79. GET STARTED WITH A CONVERSATION.

  80. ASK US ‘WHAT DO YOU SEE AS VALUABLE?’

  81. ASK US ‘HOW CAN YOU MAKE A DIFFERENCE?’

  82. ASK US ‘HOW CAN WE SHARE OUR STORIES WITH EACH

    OTHER?’
  83. ASK US ‘WHAT SHOULD WE TRY NEXT?’

  84. THE ANSWERS MAY CHANGE EVERYTHING,

  85. AND THAT MAY BE JUST THE THING YOUR ORGANIZATON NEEDS

    MOST.
  86. LET’S GET STARTED!

  87. DISCUSSION LEARN MORE AT HTTP://QUITEUNCOMMON.COM

  88. NEXT STEPS If you have questions or are looking for

    some fresh ideas, we are here to help. We specialize in helping build, test and launch ideas into the world by convening communities, developing technology and inspiring innovation. Our best work is done at the intersection of code creators, change makers and passionate explorers. hello@quiteuncommon.com
  89. IMAGE CREDITS All image from https://unsplash.com/ under the Creative Commons

    Zero license, unless otherwise noted. SOURCES All sources for research used are included on the slides.