Emulating Amazon GO

This is slide that I talked at APN Ambassador meetup 2019 on Dec 2 2019.

Transcript

1. Emulating
   Amazon GO
   APN AMBASSADOR RE:INVENT 2019 MEET-UP
   Classmethod, Inc.
   Director / AWS Business Unit General Manager
   Daisuke Sasaki
   

   View Slide

2. 2
   About Myself
   Daisuke Sasaki
   •Classmethod, Inc.
   • Executive Director
   • AWS Business Unit General
   Manager
   •Japanese
   •Six-time participant of re:Invent
   •Favorite AWS service: Amazon
   Macie
   

   View Slide

3. 3
   Company Profile
   Established
   CEO
   Headquarters
   Annual Revenue
   Business
   Associated
   Companies
   2004
   Satoshi Yokota
   1-11 Kandasakuma-cho Chiyoda-ku, Tokyo 101-0025
   100 million yen (approx. 0.9 million USD)
   Consulting, design, construction and operation on AWS Cloud
   Consulting, design, construction and operation of big data analysis infrastructure
   Planning, designing, developing and operating mobile applications
   Planning and development of the “Customer Story” marketing platform for realizing the Omni-
   Channel strategy
   Annotation Co, ltd., Underscore Co, ltd., Prismatics Co, ltd.
   Classmethod is a Premier Consulting Partner of Amazon Web Services (AWS).
   

   View Slide

4. 4
   Branch Locations in Japan
   4
   TOKYO
   SAPPORO
   JOETSU
   OSAKA
   OKAYAMA
   FUKUOKA
   OKINAWA
   

   View Slide

5. 5
   Branch Locations around the World
   Vancouver
   Seoul
   Berlin
   Gurugram
   

   View Slide

6. 6
   Our Tech Blog, Developers.IO
   6
   • http://dev.classmethod.jp/
   6
   •
   Our company blog is technology-focused and written by our
   employees. The blog gets 2.2 million page views per month with 0.7
   million unique users.
   •
   Blogs are based on AWS, Big Data, Mobile and IoT etc.
   Employees are free to blog about anything beneficial,
   including internal matters.
   As of Feb. 2019, there are over 15,000 blog entries.
   50% of these entries are AWS-related articles.
   Based on not just a speculation or theory, but on an
   actual test and result, articles on "I tried XX" are
   published.
   To list daily articles, RSS is available:
   https://feed.classmethod.jp/blog/daily.rss
   

   View Slide

7. 7
   Emulating Amazon Go
   

   View Slide

8. 8
   At the beginning…
   In January 2018, the first Amazon Go store
   opened in Seattle.
   

   View Slide

9. 9
   At the beginning…
   In May 2018, we flew from Japan to Seattle
   to see the actual store of Amazon Go.
   • In cooperation with AWS Japan, we visited the
   store with over 20 clients and employees.
   • Our CEO, Satoshi led the tour.
   

   View Slide

10. 10
    Our CEO, Satoshi Yokota
    •Founder & CEO of Classmethod
    •AWS community HERO in Japan
    

    View Slide

11. This experience was a
    huge shock for Satoshi.
    11
    

    View Slide

12. 12
    After Satoshi returned to Japan…
    

    View Slide

13. 13
    He said...
    I want to
    make
    Amazon Go,
    too!
    

    View Slide

14. What!?
    14
    

    View Slide

15. We don't know anything
    about how Amazon Go works.
    15
    

    View Slide

16. But, we did experience Amazon Go.
    16
    

    View Slide

17. 17
    We said…
    We don't
    know exactly
    what to do,
    but hey,
    let's try it!
    

    View Slide

18. Reenactment
    18
    

    View Slide

19. 19
    Technologies
    • Multi-person tracking, using Amazon Rekognition Video
    • Image classification, using Amazon SageMaker
    • Sensor device monitoring, using AWS IoT
    • Human detection and tracking, using 3D LiDOR TOF Sensor
    • Weight change detection, using Load cell
    

    View Slide

20. The First
    Prototype
    20
    

    View Slide

21. Initial
    Architecture
    21
    

    View Slide

22. We succeeded in emulating Amazon Go based solely on our experience.
    22
    

    View Slide

23. 23
    A few days later…
    

    View Slide

24. 24
    Satoshi said…
    OK! Let's
    make an
    actual shop
    now.
    

    View Slide

25. 25
    What!?
    

    View Slide

26. February 12, 2019 - We launched a cafe
    26
    

    View Slide

27. Although it is quite small, here, you
    can have the same exact experience
    as walking into Amazon Go.
    27
    

    View Slide

28. Introduction
    Video
    28
    

    View Slide

29. If you ever come to Tokyo, please come by and visit our cafe.
    29
    

    View Slide

30. View Slide