Designing Offline First Apps For India

Transcript

1. Designing Offline First Apps For India Soham Mondal, Triveous
2. Soham Mondal Product | UX | Technology Founder, Triveous Mentor, Google Launchpad Accelerator UX/Product/Android Consultant
4. My Learnings Designing Offline First Apps For India
5. Urban or Semi Urban or Rural Mobile phone is their first computing device
 Shared Device Lower end device Technology Adoption Time commitment Flaky internet connection, limited wifi access Prepaid not postpaid Data is akin to currency, Apps are not updated Speaks one of many languages Indian Mobile User Know who your users are?
6. Design Considerations What are some of the design considerations when building applications for India? 6
7. Constraints Cost Compatibility Connectivity 7
8. Regional Considerations Content Shared Device 8
9. Technology Adoption Technology Adoption Challenges Behavioural Challenges 9
10. User Research and Testing Why is this needed? Personas Sampling Research Process Usability Testing 10
11. Constraints
12. Cost Highest cost for connectivity Data purchase behaviour
13. Cost Highest cost for connectivity Data purchase behaviour Solution: Transparency and Control Up front display Show options for changing consumption Schedule download
14. Compatibility Lower end devices: Less storage space Older versions of android Broken Solution: Accessible design Lower apk size Optimise battery Use low end devices
15. Connectivity Not connected to the internet for the majority Flaky, bad network connections Solution: Design for normal cases will not work Design for India Design for offline, make online an edge case Test in airplane mode
16. - App for LIC Agents - Subscription - Offline first LIC Super Agent
20. Regional Considerations
21. Content Languages Try before you buy Solution: PWA, Android Instant apps Localisation
22. Localisation - Labels - Content, Images - Search - Voice 22
23. Localisation - Labels - Content, Images - Search - Voice 23
24. Localisation - Labels - Content, Images - Search - Voice 24
25. Localisation - Labels - Content, Images - Search - Voice 25
26. Shared Device Ownership vs Use App Ownership Recommendations Security Thought Process of different users
27. Tech Adoption
28. Tech Adoption Active Usage vs Active Transactions
29. China Tech Adoption Active Usage vs Active Transactions India
30. China Tech Adoption Active Usage vs Active Transactions India Internet penetration in 2019 48% 40%
31. China Tech Adoption Active Usage vs Active Transactions India Ecommerce transactions in 2019 75% 21% Internet penetration in 2019 48% 40%
32. Tech Adoption Internet penetration is not the primary problem Technology adoption is the next big hurdle Active users vs Active transactions Solution: Better Onboarding Voice Assistants Jiny Slang Labs Navana Tech
33. User Research & Testing
34. This is a qualitative research exercise for FREND in rural Karnataka. User Research is key to the success of any product!
35. User Research & Testing Who will use your app?
 Why/How will they use it? Value Proposition Validating assumptions Product Market Fit Usability Solution: Qualitative Research Quantitative Research Usability Studies
36. Personas Finding Patterns - Age - Tech familiarity and goals - Literacy with tech - Device availability - Goals with respect to device - Status - Device Usage - App Usage - How do they interact with devices - Why do they use devices/apps - Location - Education - Profession - Earnings - Family Sampling Choosing who to talk to Choosing the right set of users and stakeholders Process User Research - Understanding - Sampling - Pilot - Field Research - Collaborative Synthesis - Iterative Design
37. Personas Finding Patterns - Age - Tech familiarity and goals - Literacy with tech - Device availability - Goals with respect to device - Status - Device Usage - App Usage - How do they interact with devices - Why do they use devices/apps - Location - Education - Profession - Earnings - Family Sampling Choosing who to talk to Choosing the right set of users and stakeholders Process User Research - Understanding - Sampling - Pilot - Field Research - Collaborative Synthesis - Iterative Design
38. Personas Finding Patterns - Age - Tech familiarity and goals - Literacy with tech - Device availability - Goals with respect to device - Status - Device Usage - App Usage - How do they interact with devices - Why do they use devices/apps - Location - Education - Profession - Earnings - Family Sampling Choosing who to talk to Choosing the right set of users and stakeholders Process User Research - Understanding - Sampling - Pilot - Field Research - Collaborative Synthesis - Iterative Design
39. Usability Testing Usability tests Test with real user groups in real environments Think aloud testing Record and share with team Make it part of process, budget for it Do it very early, do if often
40. Design Considerations What are some of the design considerations when building applications for India? 40
41. References
43. Thank You 43 @s0h4m soham@triveous.com