ENAGE2014: The Art of Engaging Millennials - Lee McEnany Caraher, DoubleForte

Author of Millennials & Management: The Essential Guide to Making it Work at Work. Acquiring talented Millennials is top priority for companies but how does one keep them engaged and customize the communications to them.

Transcript

3. ONE VIEWPOINT “The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and tyrannize their teachers.” Socrates, 470BC – 399BC
4. COMMON THEMES: MILLENNIALS: 1. Are entitled 2. Expect rewards and promotions for showing up 3. Don’t work hard 4. Can’t get anything done 5. Are casual and disrespectful 6. Want freedom, flexibility and work-life balance 7. Have helicopter parents
5. MILLENNIALS AT A GLANCE Millennials Biggest Generation Three Distinct Groups ƒ 28-34yrs born during recession; entered labor market after 9/11 ƒ 22-27yrs entered or tried to enter job market during Great Recession ƒ 14-21yrs face very different world than 34 yr olds 36% Millennials 18-31 live at home ƒ 18% college graduates live at home ƒ 16% 25-31 yr olds/56% 18-24 yr olds ƒ 29% employed Millennials live at home Most educated in American History 0 50 100 Population Boomers GenX Millennials 77M
6. RAISED DIFFERENTLY Full-Life approach Digitally Native Time Shifting The World is Flat Parent Trap
7. MILLENNIALS: 1. Are entitled – CONDITIONED 2. Expect rewards and promotions for showing up - YES 3. Don’t work hard – WORK DIFFERENTLY 4. Can’t get anything done – LOOKS DIFFERENT 5. Are casual and disrespectful – DON’T KNOW BETTER 6. Want freedom, flexibility and work-life balance -YES 7. Have helicopter parents – SOME DO
8. CONFIDENT THE MIND-SET Capable Contributors Change Makers
9. MILLENNIALS AT WORK WANT Meaningful Work Opportunity Constant Dialogue Full-Life
11. VISION MATTERS: ME, TEAM, COMPANY
12. “Just Because” Doesn’t Work Anymore “Why am I doing this? Why will it matter? Who else is involved? How does this fit into the rest of the project? What deadlines matter, why? Who is depending on the team? On me?” If you do NOTHING else, make sure your managers are setting up projects and assignments with LOTS of context and color BEFORE they start
13. POWER OF INPUT “Anyone who has an idea is heard … I finally found the right job.” Liz, age 27 Solicit Ideas at the Beginning Annual Surveys Open Office Availability Feedback
14. IMPROVING THE PROCESS Millennials want to do things their way….LET THEM Guidelines, Context, Deadlines And if it’s really important : “Do it my way first please and improve on it.”
15. PROTECT YOUR CULTURE Define • Values, Norms, Behavior, Language Socialize & Reinforce • Meetings, emails, handbook, onboarding, redirect Protect It • If someone doesn’t get on board they need to go EVERYONE will thank you
16. CATERING ISN’T CAVING If you adjust to attract, keep and nurture Millennials EVERYONE wins.