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ProductTank - An introduction to Lean UX

E1de986e1b1abe566bcaaf897f903a11?s=47 spencer
November 10, 2014

ProductTank - An introduction to Lean UX

E1de986e1b1abe566bcaaf897f903a11?s=128

spencer

November 10, 2014
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Transcript

  1. hello
 I’m Spencer

  2. Our History

  3. We build digital products that deliver business success.

  4. What is Lean UX? Lean UX is a combination of

    Lean Startup, Agile and UX, evolved from a group of people wanting to improve the process and success rate of building (mainly digital) products.
  5. Digital products are hard…

  6. How can ‘lean’ help? Lean Startup + Lean UX

  7. None
  8. Limit your risk Small and iteratative, not a big bang

    release
  9. If you’ve not climbed a mountain (and you want to

    survive!)
  10. Do you try this one?

  11. Or this one?

  12. Learn more quickly and safely

  13. Talk to potential customers

  14. Listen for customer problems
 and buying signals Check your personas

    match reality, 
 and adjust them accordingly
  15. LEARN IDEAS CODE DATA BUILD MEASURE

  16. LEARN IDEAS CODE DATA BUILD MEASURE

  17. Talk to more customers!

  18. LEARN IDEAS CODE DATA BUILD MEASURE LEARN IDEAS CODE DATA

    BUILD MEASURE
  19. Talk to lots of customers!

  20. LEARN IDEAS CODE DATA BUILD MEASURE LEARN IDEAS CODE DATA

    BUILD MEASURE LEARN IDEAS CODE DATA BUILD MEASURE
  21. Spend less, by building products customers want

  22. LEARN IDEAS CO DATA BUIL MEASURE Maybe here is good

    enough?
  23. Lean is not a silver-bullet. A great product is rarely

    achieved through an ‘upfront’ fully realised solution. It is a process of exploration and evaluation, looking for in-depth insights into the context of the problem we’re solving, and the people we’re solving it for.
  24. Successful
 Product Business Goals Customer
 Needs

  25. There is no 
 ‘one true path’

  26. We favour: Inception (Discovery),
 Design Thinking (Ideation), Lightweight Personas, 


    Rapid Prototyping, Customer Conversations, 
 Collaboration
 and Validated Learning (data not opinons)
  27. Inception (Discovery) Start with a shared internal understanding
 of the

    problem you’re trying to solve, 
 from the business context and customer context.
  28. Design Thinking A term coined by IDEO. Design Thinking is

    essentially applying a ‘design’ approach to ‘non-design’ problem solving.
  29. Lightweight Personas Often called ‘pragmatic personas’
 A term coined by

    Jeff Patton A way to think about customers when you don’t have any yet… Not research backed Evolve them as you learn
  30. Rapid Prototyping

  31. Customer Conversations Often called Customer Development Learn how to speak

    to customers in a way that means they don’t lie to you! Buy this book
 If only I was on commission!
  32. Collaboration Many people will bring great ideas and insights to

    the ‘design’ process. 
 Involve customers. This can also create a community of beta testers and early adopters/advocates. Involve as many areas of the business as are relevant.
 You’ll be amazed how early involvement engenders a feeling of ownership and therefore buy-in later!
  33. Validated Learning Data over opinions!
 ǟ | Ǡ Ɣ Ƅ

    VS.
  34. Assumptions Most projects are 
 full of assumptions. Surface and

    test them 
 as soon as possible.
  35. Hypotheses Format We believe that by providing 
 [this product/service/feature]

    to [these target customers] we will achieve [this business outcome] We will know this is true 
 when see [this market feedback]
  36. Experiment Examples Customer interview - Learn User testing - Learn/Confirm

    404 - Confirm Landing page - Confirm Concierge - Confirm Wizard of Oz - Confirm Ad words - Confirm
  37. Successful products need
 focused, empowered 
 product owners

  38. Be more Banksy.

  39. Thank You Any Questions? @spencerturner