Inspirational email marketing; Red C's Email Marketing WOW Book

At Red C we are immensely proud of our work in email marketing. Through our ‘under the skin’ philosophy and plenty of marketing know how we have helped our client deliver effective email campaigns that deliver exceptional results. We create 100s and pour over 1000s of emails every month. And because we love emails so much, we thought it’d be a great idea to compile some of our favourites in this neat little book. Whether it’s through enticing copy, standout design or brilliant strategy – each one the emails we’ve selected have stopped us in our tracks and made us say “WOW”. So here it is, The Red C Email Marketing WOW Book. We hope it inspires you!

Transcript

1. Email WOW Book
2. The Email Wow Book At Red C we’re immensely proud of our work in email marketing. Through our ’under the skin’ philosophy and plenty of marketing know-how we have helped our clients deliver effective email campaigns that have produced exceptional results. We create 100s of emails and pour over 1000s every month.… And because we like emails so much, we thought it’d be a great idea to compile some of our favourites into this neat little book. Whether it’s through enticing copy, standout design, or excellent ideas – each one of the emails we’ve selected has at some point stopped us in our tracks and made us say “wow”. So here it is, the Red C Email “Wow Book”. We hope it sparks creative ideas for you, the same way it has for us. Enjoy! Steve White Account Director
3. It's a privilege to find ourselves in your inbox, where our news updates and special offers will be rubbing shoulders with missives from your nearest and dearest. We realise you won't spend as much time poring over our emails as we do making them, but we hope they'll brighten up your day. Our clothes for the whole family - including teenagers - are guaranteed to put a spring in your step, whatever the season. That said, we know it's normal - and probably healthy - to change your mind, so Boden is a 'quibble free' zone. Unlike some other retailers, we'll always give you three months to send stuff back for a full refund, whatever the reason. To start you off we're offering 10% off plus free delivery and returns (excluding sale items) and provided we're not in the middle of a Sale, you can use it right now by clicking through from this email. We hope we'll be able to tickle your fancy - and anything else that's exposed to your computer screen. Recommend a Friend | Remove me from your email list | Size Charts | Shops | Gift Vouchers | Contact Us Boden Date: 9th November, 2010 Subject line: A big hello & welcome I simply love this ‘Welcome’ email I recently received from Johnnie Boden. It may not necessarily be the most innovative email I’ve ever seen in terms of design, but their approach to copy and tone is just so endearing. Like other retailers, they use this email to welcome and inform but what they do differently is they inject so much personality, warmth and honesty into their messages. I don’t know any other retailer who would actually acknowledge that their emails are not going to be given the same amount of attention by the customer as an email from a friend or family member. Who says super-short email copy sells? Steve White Account Director
5. Shape FX Date: June, 2010 Subject line: Various – Body Betrayals In common with most US retailers, ShapeFX use simple but high frequency ‘digital postcard’ formats. What sets them apart for me is the exceptional copy in every email. Take this series, themed as ‘Body Betrayals: The 7 Ways Every Woman’s Body Breaks Her Heart’. The problem-solution’structure is powerful and compelling, using customer reviews and simple explanatory diagrams to convey the message. Even the call to action strengthens the proposition ‘Shop styles that defeat rear drop’. And the ShapeFX take on Forward to a Friend - ‘Want to keep a friend for life? Show them how to Shape & Slim instantly’ - is lovely. Adrian R owe Chairman
6. Virgin Trains Date: 10th June, 2010 Subject line: Don’t drive, you might go zombie
7. Date: 22nd September, 2010 Subject line: Weekend breaks from London shouldn’t turn you Zombie When I received these emails from Virgin Trains, I realised that long distance driving sometimes makes me feel exactly like this – a zombie! The illustrations are really eye–catching and draw you down the page, with a prominent call to action. The zombie analogy is an original way to highlight the benefits of train travel over driving and the email also includes links to a Facebook page and a zombie game using Google Street View. Katharine Allen Account Director
8. To display this email in a browser, please click here Your Username is: leigh28798 Forgotten your password?: Click here for a reminder! Customer Service UK: 08000 565 275 Ireland: 1800 238 888 World: +353 1 404 0120 Dial a Bet UK: 08000 565 265 Ireland: 1800 721 821 World: +353 1 404 0100 Money-Back Special No City Limits Man City v Arsenal Sunday 4pm Sky Sports 1 If there are more than 4 goals scored in this match, Paddy Power will refund all losing 1st /last goalscorer, correct score & scorecast singles on the match. See site for conditions. It'd Be Roo-d Not To ... Take overly taxing training sessions. Increase collection of scarves. Shampoo, condition and repeat. Cast flirtatious glances in the direction of local rival's biggest star. It's been a crazy week just up the road from City, but for Roberto Mancini it's business as usual amidst the drama engulfing mean streets of Cottonopolis. Last weekend's results conspired to move Man City to within two points of the leaders and make their title challenge slightly less laughable than it was about this time last week. We've gone in the region of 18 seconds without mentioning his name which - judging by Sky Sports News' always considered and balanced coverage - that must be illegal, so we can dance around it no longer. Is it possible someone as loyal and faithful as Everton leaving. serial prostitute using Wayne Rooney could turn his back on Man Utd for City? And in other ponderings, where does a bear choose to relieve himself? Yes. No. Maybe. They're just a selection of the answers coming from the City boss in response to speculation that he could swoop to make Wazza the latest high profile star to snuggle up on the Citizens' subs bench. Luckily, loyalty isn't a problem for Arsenal. It's not as if their talisman is likely to walk out on them anytime in the near future - let's say next summer as a purely random example. Things look to be pretty quiet around the Emirates, so much so that Johan Djourou was allowed to give an interview during the week. The Gunners weren't particularly impressive in beating Birmingham last week, but not for the first time this season, they tonked an average European team in the Champions League to cover up for their shortcomings. Based on the performance against the Brummies, you wouldn't give them much of a chance, but if they reproduce the form of midweek, it's possible they're capable of going to City and passing their way to victory. Or equally possible the hosts will expose their lack of physicality and bully their way to victory. It's hard to know which outcome is going to be on the money this week. Share the goodness: PREMIER LEAGUE MATCH BETTING Match Betting Win Draw Win Man City v Arsenal 11 - 8 9 - 4 2 - 1 1st Goalscorer - EW 1/3 Odds 1-2-3-4-5 Carlos Tevez 4 - 1 Emanuel Adebayor 6 - 1 Maroune Chamakh 7 - 1 Adam Johnson 8 - 1 David Silva 8 - 1 Andrei Arshavin 10 - 1 Cesc Fabregas 10 - 1 James Milner 11 - 1 Samir Nasri 11 - 1 Theo Walcott 12 - 1 Shaun Wright-Phillips 14 - 1 Correct Score Man City 1 - 0 7 - 1 Man City 2 - 0 11 - 1 Man City 2 - 1 8 - 1 Man City 3 - 2 22 - 1 Draw 0 - 0 17 - 2 Draw 1 - 1 5 - 1 Draw 2 - 2 11 - 1 Arsenal 1 - 0 17 - 2 Arsenal 2 - 0 13 - 1 Arsenal 2 - 1 9 - 1 Arsenal 3 - 2 25 - 1 Prices subject to change. See website for full lists. Sports Poker Casino Trader Games Mobile Bingo © 2010 Paddy Power plc, Airton House, Airton Road, Tallaght, Dublin 24 | Registered in Ireland: 16956 Paddy Power Holdings Limited, 1st Floor, 14 Athol Street, Douglas, Isle of Man, IM1 1JA Ireland: 1800 238 888 | UK: 08000 565 275 | World: +353 1 404 0120 Lines are open 24hrs. Otherwise why not email support@paddypower.com To unsubscribe, please click here Paddy Power Date: 22nd October, 2010 Subject line: it’d be roo-d not to ... They’re not much to look at. It’s the copy that makes receiving these emails such an event for me. Written in a style that I could only describe as‘ “pub banter” ,’I rarely receive one that doesn’t make me laugh out loud. The example shown here is typical of the email I get each Friday, unashamedly stepping over the line when it comes to Rooney’s recently reported misdemeanors. It’s a great tactic. I often forward these emails on to friends and, more importantly, when I am in the mood to throw my hard-earned money away on an ill-informed hunch, it’s Paddy Power that benefits. Leigh Whitnall Account Manager
9. If you cannot see this email click here HOME SHOP BY GARMENT SHOP BY OUTFIT ESSENTIALS SALE STORE FINDER login/register www.elvi.co.uk Customer Satisfaction Promise Gatefield Developments Limited trading as Elvi.co.uk ('Elvi') guarantees your total satisfaction with our products and services. In the unlikely event that you are unhappy with your purchase, you can return the items to us within 28 days of receipt of order and we will be happy to exchange or refund, providing the goods are returned in perfect condition and in their original packaging. Customer Service If you need assistance for any reason, please contact us at enquiries@elvi.co.uk. Representatives are also available 9.00am to 5.00pm (GMT) Monday to Friday on 01204 395764. © Gatefield Developments Limited If you prefer not to receive information about our latest special offers and promotions simply click here to unsubscribe Gatefield Developments Limited trading as Elvi, Unity House, Fletcher Street, Bolton, BL3 6NE, United Kingdom Registered Company No. 06899003 Elvi Date: 26th October, 2010 Subject line: Countdown Promotion 10am - 1pm 20% off, 1pm - 3pm 15% off, 3pm - 6pm 10% off Creatively, very simple but a very hard-hitting email to encourage you to spend today, and spend as quickly as possible. Good navigation at the top and a clear push to get you to forward to a friend. Very much a ‘does what it says on the tin’ email. Emma Beagrie Account Director
10. If you no longer wish to receive emails from moneysupermarket.com click here to unsubscribe Hi Katie, We want to say thank you by giving you even more! You’re one of millions of people saving money each year with moneysupermarket.com and we want to say 'thank you'. That's why we've launched our Moneysupermarket Super Giveaway with 42 incredible prizes – including £20,000 cash, a holiday of a lifetime and a brand new car with a full year’s insurance! There are 42 ways to cut your bills on our site. So many ways to win, so many ways to save. £20,000 cash Holiday of a lifetime for 2 (Courtesy of Virgin Money) A brand new car with full year's insurance £5,000 home entertainment pack Utility bills paid for a whole year Annual Merlin Pass for 4 people 15 x financial health checks 21 x £100 Marks & Spencer vouchers So many ways to win, so many ways to save. Click here to read the Super Giveaway Terms & Conditions Tell family and friends about our Super Giveaway on Facebook and Twitter: moneysupermarket.com - a great deal easier Moneysupermarket.com Limited is an appointed representative of Moneysupermarket.com Financial Group Limited, which is authorised and regulated by the Financial Services Authority (FSA FRN 303190) Moneysupermarket.com Financial Group Limited, registered in England No. 3157344. Registered Office: Moneysupermarket House, St. David's Park, Ewloe, Flintshire, CH5 3UZ, GB. Telephone 01244 665700. Do you like our website? Why not link to us by placing this link on your website or blog www.moneysupermarket.com Privacy Policy | Terms & Conditions | Contact Us Moneysupermarket.com Date: 19th October, 2010 Subject line: Your chance to win £20,000, a new car, a dream holiday and more in our Super Giveaway! This attention-grabbing email landed in my inbox and immediately tempted me to enter their ‘Super Giveaway’ prize draw. Not only do the bright, quirky images draw you to the enter button, it’s also a nice little thank-you that makes you think, “hell, why not?” All in all, it’s a smart little email with a subtle cross-sell - 42 ways (yes, FORTY TWO) to cut my bills. I’m hoping to win a giraffe or zebra… Katie Atkinson Account Executive
11. Newsletter Thursday October 14, 2010 BOOK UNTIL 24/10/2010 | FLIGHTS FROM 01/11/2010 UNTIL 20/03/2011 » Book now! All tickets are now changeable! Need to change your ticket? Don't miss the opportunity to buy tickets on offer. Now you can also change these tickets in no time using our new Online Ticket Change service. Valid for tickets purchased from 06/10/2010 Read more Offer refers to direct flights operated by Aegean for Athens and Thessaloniki to/from Barcelona, Berlin, London, Madrid, Milan, Munich, Dusseldorf, Rome, Stuttgart, Frankfurt, Brussels, Cairo, Istanbul, Paris, and Tel Aviv. Offer is valid for bookings until 24/10/2010 and for flights from 01/11/2010 – 20/03/2011 the periods of 17/12/2010 – 09/01/2011 & 03/03/2011 – 08/03/2011 are excluded. *Fare refers to one way travel, includes all taxes and the applicable internet service fee per passenger for tickets purchased through www.aegeanair.com. In case of cancellation, fare is non refundable. Ticket changes are allowed. Fare to London is €79. Flights from Stuttgart to Athens are being operated via Thessaloniki. From 01/01/2011 the fare from Germany will be €69*. Fly with Aegean - Gain more on your car rental. Now you get more benefits on your car rental with Hertz. Select the vehicle that best meets your requirements from a fleet full of choices and get: Special rates - Up to 700 Miles&Bonus award miles - Quality Service. If you are a Golf member you may also get a free vehicle upgrade. Book your vehicle now Online Hotel Reservations – Gain 2 miles for every €1 Aegean Airlines, partners with Booking.com, Europe’s largest online hotel reservation agency. Through this partnership, the members of the Miles and Bonus program can gain 2 miles for every €1 they spend on their accommodation. 71,000 hotels online. Book now BOOK NOW FROM - TO - One way Return Departure 14 Οctober 10 Return 17 Οctober 10 +-0 Days +-7 Days Adults 1 Children (6-12 Years) 0 Children (2-5 Years) 0 Infants (under 2 Years) 0 Quick links: » E-services » Weather » City Guides FIND US ON: © 2010 AEGEAN AIRLINES Created by Realize S.A. with Viva Services Platform Aegean Airlines Date: 14th October, 2010 Subject line: Fly to Greece, Athens and Thessaloniki from 59 Eur. Above the fold of the email are all the offers, with very simple pricing points and a very obvious html call to action. The“’book now’ panel on this email actually is a direct link straight through to the website which appears in a new window – it cleverly fools the reader into starting to click and type! The use of quick links towards the bottom of the email keeps the reader’s interest. And if they haven’t found anything that interests them in the main body of the email, they have another opportunity to click through to the site itself. Very clever indeed. Natalie Cooke Account Director
12. Feeding great conversations since 1965 Half price pizza. Kicks off Monday 21st No pictures? See the email in full | unsubscribe "Sloppy Giuseppe?" "He's the Italian left back isn't he?" Half price pizza, pasta or salad. Valid 21-27 June Email to a friend If this email does not display properly, simply view online. To ensure you don't miss future email updates, please add promotions@mail.pizzaexpress.com to your address book or safe list. If you do not wish to receive any more offers from PizzaExpress, please click here to Opt-out Promoter Head Office: PizzaExpress, Hunton House, Highbridge Estate, Oxford Road, Uxbridge, UB8 1LX. Pizza Express Date: 21st June, 2010 Subject line: Half price pizza. Kicks off Monday 21st I loved the way this email reeled me in with a great half price offer in the subject line and then told me a joke instead of just showing me a picture of a pizza. Making me smile and ensuring that I open all Pizza Express emails in the future. Smart! Nick Cliffe Senior Art Director
13. This is a product offering from Hollister Co. You have received this email since you submitted your email address to our list of subscribers To unsubscribe, please click here and submit your email address. Please see our Website Terms of Use, and to know how we use your personal data, please see our Privacy Policy. Hollister Co. - PO Box 1695 - Santa Monica, CA 90406 www.HollisterCo.com Holliste r Date: 5th November, 2010 Subject line: A huge wave of hot new styles is here! Hollister tends to stick to very simple postcard emails, large hero shots and a minimal amount of copy. I love the style, the use of real imagery to create textures which change according to the season - driftwood from the beacj, leather, faded snowdrift photography, all set to seduce you and buy into the lifestyle of the brand. Wayne P retl Interactive D esigner
14. Apple Date: 31st January, 2010 Subject line: Sounds like love. Give iPod this Valentine’s Day. I loved this. It’s hardly out of the ordinary for Apple, who continue to find creative ways to keep the product at the heart of every communication. They’ve invested in the photography to refresh the iPod offering for Valentine’s Day… and it looks gorgeous. It just shows how you can use clean shots, design and copy to achieve stand-out amongst the usual rose-tinted offerings at this time of year. P eter Griffith Interactive D esigner
15. This email contains images. If you can't see them, please click here. This season is all about ladylike chic. Pencil skirts and heels are very much a part of this; team these statement heels with a black pencil skirt and chic blouse and you will have an outfit that will see you the season through. Keep the good stuff coming! Add whatsnew@style.schuh.co.uk to your address book. Did you know that you can change which Schuh Updates we send you from the 'Contact Options' page in the 'My Account' area of our website? All footwear subject to availability. Prices correct at time of sending. Schuh Registered Head Office 1 Neilson Square, Deans Industrial Estate, Livingston, Scotland, EH54 8RQ e-mail: help@schuh.co.uk Tel: 01506 460250 Members of the Direct Marketing Association (DMA) You're receiving this email because you've subscribed to the Schuh News, Offers and Competitions email service - if you wish to unsubscribe, please click here. Schuh Date: 14th October, 2010 Subject line: NEW IN including Irregular Choice and unicorn heels! Whilst I found the layout/photography a little tired, I must admit to being intrigued by the unicorn shoes. And yes, I am still lusting after a pair! So far, so-so. However, as my eye drifted down the email (pausing to read the fashion- forward copy), the hand-drawn share/ forward links stopped me dead in my tracks. Hey, isn’t this section of an email usually wallpaper? I fell for its personal touch and immediately clicked on the Facebook link. Sonya Greenwood Art Director
16. If you have trouble viewing this email, please click here. A SOAP RICH IN WISDOM, TO FIGHT BLINDNESS Fragrances | Skincare | Body & Hands| Bath & Shower | Hair Care | Men | Home | New | Travel L’Occitane UK Date: 22nd October, 2010 Subject line: A SOAP TO FIGHT BLINDNESS Wow, what a subject line! I defy anyone not to open an email making such a brave claim. I certainly did and read every word. Ok, they are still trying to sell you a product, but it’s one with a purpose. I found the copy interesting (well- written, not too worthy) and I read every word. It’s a well-designed email that really gives you the feel-good factor; as 100% of the proceeds go directly to the project. A great email for a great cause. R osemary Walton Client Services Director
17. Visit office.co.uk Hello Natalie Now's the final week to bag that last minute bargain in our amazing up to 75% sale section! Why stop there?! If the sale fails to scratch that splurge itch then why not take a look at our tempting new collection? shop sale >> shop shearling >> shop autumnal tones >> Office Date: 12th November, 2010 Subject line: Last week of sale, up to 75% off. Plus key Autumn styles This email from Office shows a few good marketing techniques as well as being a very attractive email. Office regularly change their navigation bar depending on the content of the email and, in this case, they have used subcategories of the women’s department and highlighted their sale in pink. They also use html copy and highlighted links at the top of the email, which not only helps those with images turned off (set as default on most ESPs) it acts as clearly visible click throughs. Office use nice large images and big headers to really grab attention. The interesting shapes and jutting out boxes lead the eye down the email as well. Natalie Martin Senior Account Executive
18. If you cannot see this Givenchy striped blazer, view it here You're entitled to receive this email as you are a Selfridges & Co Newsletter subscriber. If you would prefer not to receive any further emails from us, you can unsubscribe by clicking here All items and prices subject to availability (C) 2010 Selfridges & Co Self ridges & Co Date: 25th March, 2010 Subject line: Product of the week: The Givenchy blazer Firstly the topic of the email, I thought this was a startling good approach -“ The Product of The Week”(although the item was rather expensive) . I think the clever use of design and illustration made this email ‘stand-out’ in my inbox. I love how they brought the Twitter element into the creative by incorporating the link into the design. Simple and straightforward emails like this work really well to drive traffic to other parts of the site as it instantly catches your eye, then makes you want to find what more they have on offer.... Amy Estcourt Account Manager
19. Airside Date: 10th November, 2010 Subject line: Come Out To Play You don’t see many animated emails these days, so this one really caught my eye. The cutesy clip art graphics not only blink and smile at you, the P L A Y letters light up the monochrome design with a splash of colour. The limited edition designs that Airside are selling online also rotate, which is a nice touch. It’s a really elegant email, all in all, and it’ ’s inspired me to get my gifs moving in future. Lara Morton Art Director
20. Get 40% off Tuesdays to Thursdays at YO! Sushi. Show this code 281385770 to claim this offer. YO! Sushi.com | Restaurants | YO! To Go | Food | YO! Love Club | Parties | Offers To claim the offer in this email, present this code on your phone, laptop or paper: 281385770 We're on Facebook and Twitter Book your seat online! Blue Mondays Offer Join us on Facebook and Twitter for our latest news and competitions! Online booking is now available on our website Tuck into Blue Mondays £2.20 plates off the belt every Monday Hungry for more? Click on one of these: YO! Sushi.com | Restaurants | YO! To Go | Food | YO! Love Club | Parties | Offers Still hungry? Follow us on: © Copyright 2010 YO! Sushi Edit YO! Profile | Unsubscribe This offer is valid from Tuesday 7th September until Thursday 23rd September 2010. Offer is 40% off your food bill and valid Tuesdays to Thursdays only when you spend a minimum of £10. Offer period is Tuesday 7th September until Thursday 23rd September 2010 inclusive. Available at UK YO! Sushiʼs except for Harvey Nichols London, Heathrow T3, Brompton Road, Selfridges (London, Birmingham, Manchester Exchange Square, Manchester Trafford Centre) and Westfield White City. Offer valid on food from the conveyor belt only (no orders permitted), up to 10 plates per person and not applicable on miso, drinks, takeaway or delivery. One voucher per person, per meal. Offer valid only when you present this voucher with a unique voucher code on your phone, laptop or old fashioned paper when paying your bill. Voucher only entitles the voucher holder to a discount. Keep this voucher safe as you can use it as many times as you wish throughout the promotional period. Offer not transferable or available in conjunction with another offer (e.g. our Blue Mondays or Student discount) and there is no cash alternative. YO! Sushi Manager's decision is final. This email has been sent to you by YO! Sushi Ltd. Registered office: 95 Farringdon Road, London, EC1R 3BT. Registered number 2994470 (England and Wales). Visit our site Show us YO! Love! Click here to vote for us. YO! Sushi.com | Restaurants | YO! To Go | Food | YO! Love Club | Parties | Offers Show us YO! Love again Yippee! We're up for another website award this year – this time our whizzy website is shortlisted in the 'Restaurant Group' category for Caterersearch.com Web Awards 2010, with their ultimate 'Website of the Year' award up for grabs too. We'd love your vote - voting closes midnight Fri 12th Nov. Here's to biting our nails in anticipation! Hungry for more? Click on one of these: YO! Sushi.com | Restaurants | YO! To Go | Food | YO! Love Club | Parties | Offers Still hungry? Follow us on: © Copyright 2010 YO! Sushi Unsubscribe Voting closes midnight Fri 12th November 2010. This email has been sent to you by YO! Sushi Ltd. Registered office: 95 Farringdon Road, London, EC1R 3BT. Registered number 2994470 (England and Wales). Try our new hot winter menu today and win a trip to Japan! YO! Sushi.com | Restaurants | YO! To Go | Food | YO! Love Club | Parties | Offers 25% Off for Students Sushi masters wanted We need YO! vote Get 25% off YO! Sushi all year when you join our Student Club Looking for a unique Christmas party experience? We'll teach you how to make sushi! Vote for us by Fri 12th Nov to win another website award Hungry for more? Click on one of these: YO! Sushi.com | Restaurants | YO! To Go | Food | YO! Love Club | Parties | Offers Still hungry? Follow us on: © Copyright 2010 YO! Sushi Edit YO! Profile | Unsubscribe Closing date for entries to our Kill Chill competition is midnight Thursday 23rd December 2010. The winner with the correct answer to the question will be drawn at random in early January 2011 and notified in writing within a week of the draw taking place. The prize consists of a pair of Economy class return flights to Tokyo and 5 nights at Shiba Park Hotel, Tokyo for two people. By entering the prize draw competition, the winner is consenting to taking part in any publicity that may accompany or result from this promotion. Prize draw competition excludes employees of YO! Sushi, STA and Emirates, or any associated company of YO! Sushi, STA and Emirates and their immediate families. Only one entry per person allowed. The prize is non-transferable, non-refundable, with no cash alternative available. No payment or purchase necessary to enter. Return flight tickets may be used during 2011 between the following dates: 18 Jan 2011-11 Feb 2011, 01 Mar 2011-16 Apr 2011, 01 May 2011-31 May 2011, 05 Sep 2011-06 Oct 2011, 01 Nov 2011-30 Nov 2011. Tickets are subject to space availability and they are non-reroutable, non-transferable, non-refundable and have no c value. Applicable taxes & surcharges (e.g. fuel if applicable) will need to be paid. These will be a booking. Tickets are for Economy class travel only and it is not possible to upgrade paying a supplement. Skywards miles cannot be accrued when winner's responsibility to ensure that, should a Failure to ensure the correc aircraft. T Yo! Sushi Date: 10th November, 2010 Subject line: Fancy a trip to Japan YO! Sushi have cleverly utilised the theme from Quentin Tarantino’s Kill Bill to promote their new winter menu; citing that Sushi is a dish best served cold... except in winter!’ Their Kill Chill campaign is fun and involves popular culture with the Kill Bill references being instantly recognisable. Your eyes are drawn straight to the products that are highlighted in the banner going across the middle of the email (Yum!). The image of the cat is part of the YO! Sushi branding and is shown holding a samurai sword in true Kill Bill style. There are also a number of colourful calls to action, as well as a chance to win a trip to Japan! Who wouldn’t click through? Anna Chan J unior Account Executive
21. Can't see this email? Click here © Diesel S.p.A 2010 Click here to unsubscribe. Can't see this email? Click here © Diesel S.p.A 2010 Click here to unsubscribe. Can't see this email? Click here © Diesel S.p.A 2010 Click here to unsubscribe Diesel Date: 15th October, 2010 Subject line: Decisively & definitely destroy Diesel emails, like the brand, are funky, fashionable and timely. They have a fresh approach to marketing sales promotions - either directing you to their online store, where you’ll find added value content to support the brand culture, or encourage you to be part of the gang and go visit them on the high street. Wayne P retl Interactive D esigner
22. If you cannot see this metropolis ridiculous email, view it here You're entitled to receive this email as you are a Selfridges & Co Newsletter subscriber. If you would prefer not to receive any further emails from us, you can unsubscribe by clicking here All items and prices subject to availability (C) 2010 Selfridges & Co
23. Selfridges & Co Date: 30th March, 2010 Subject line: New arrivals - Buy online at Selfridges.com I love Selfridges emails. It’s like they have packaged up their gorgeous shops and placed them directly in my inbox. Their emails are the digital equivalent of wandering past the Selfridges food hall. This email stands out from the rest, to launch their online shopping service. They pick out a range of iconic products to demonstrate the breadth of their offering. The use of the little taxis (branded of course) and the arrows draw your eye to the unusual landscape approach to their creative. It doesn’t have much urgency or many calls to action, but I forgive it for this as the product is most definitely the hero. R achael T aylor Business D evelopment Manager
24. Swinton Date: 20th April, 2010 Subject line: Jennifer, it’s time to embrace the great outdoors & enjoy our great April Swinton offers! This was a really nice email to work on. The theme was all about getting outdoors this spring and we used cute illustrations to bring the header panel to life A typical Sizzler is a rich balance of product cross-selling, inspirational ideas and third party offers. As there is a lot of content, it’s important to keep our customer’s attention all the way down - which we did, as heat map analysis proved. We also introduced a fun typeface to help each section stand out, whilst using on-brand fonts/colours for Swinton’s products. Our hard work delivered high open rates. Success! J ennie Ambrose D eputy Creative Director
26. Trouble viewing this e-mail? View it as a web page. Not sure where to go on holiday? Your Facebook friends can help you decide. TripAdvisor LLC 141 Needham Street, Newton, MA 02464 Go to TripAdvisor | Unsubscribe | Privacy Policy | Contact Us Please do not reply directly to this email. This email was sent from a notification-only address that cannot accept incoming email. If you have questions or need assistance, ask us here. © 2010 TripAdvisor LLC. All rights reserved. TripAdvisor, the TripAdvisor logo, the Owl logo and Get The Truth. Then Go. are either registered trademarks or trademarks of TripAdvisor LLC in the U.S. and/or other countries. Trip Advisor Date: 12th August, 2010 Subject line: Your friends think you need a holiday Simple but effective, they’re the two reasons why I like this email. I felt compelled to open it purely by the simple, short subject line and even though I wasn’t told much more when I opened it, again I was too intrigued not to click through. I bet the open and click through rates were percentages email marketers would dream about! An inspired idea to launch a new Facebook application too. Katy Whittaker Account Director
27. If you are unable to view this email please click here. Fred Perry Ltd, registered at 14 James Street, Covent Garden, London, WC2E 8BU. Company Registration No. 3114528 England. If you would like to unsubscribe from the Fred Perry mailing list please click here. Fred Pe rry Date: 25th October, 2010 Subject line: Amy Winehouse for Fred Perry collection - available to buy now Simply beautiful (the email that is). Instantly recognisable branding, cool minimalist design, great photography, lovely typography and nicely crafted copy… what’s not to like about this Winehouse/Perry collaboration? Not only does the email launch Amy’s new designs in style, it doesn’t stray into cross-selling other Fred Perry product lines. Single-minded, straightforward and elegant. It just goes to show that celebrity endorsement can work wonders, even for an iconic fashion label. J o Richards Senior Copywriter
28. Jessops Date: 30th September, 2010 Subject line: Andy, want to get your hands on the Samsung NX100 before anyone else? I love Jessops hardware emails and one of my favourites is the launch of the Samsung NX100. Why? Well for starters, it looks amazing - clean, with lots of white space and an inspiring image dominating the introduction. And to ensure the pictures come to life; the copy is kept minimal. However, that doesn’t mean the writing is neglected. On the contrary, the copy has to work even harder to inform and excite the reader about this incredible new camera. Features are carefully sprinkled across an eye-grabbing illustration before a snappy call to action reins the reader in. This email is punchy, straight to the point and undeniably beautiful. Andy Campbell Copywriter
29. View Delia’s recipe SAVE 1/3 on ingredients for Delia’s roast vegetable couscous. Delia’s delicious roast vegetable couscous with harissa-style dressing is a superb summer salad. Our cherry vine tomatoes are at their seasonal best, so your salad will be bursting with flavour. This offer is only available from 19-25 August, so try making Delia’s couscous today. Delia’s roast vegetable couscous recipe Shop online Great offers – For orders delivered or collected by 24 August 2010 unless otherwise stated. SAVE 1/3 Waitrose Wholesome Couscous 500g (Offer ends 25 August) £82 54p SAVE 1/3 Waitrose Cherry Vine Tomatoes 270g (Offer ends 25 August) £1.99 £1.29 SAVE 1/3 essential Waitrose Mixed Peppers 3s (Offer ends 25 August) £1.59 £1.05 Buy Buy Buy BUY ONE GET ONE FREE Del Monte Iced Mango/Raspberry Smoothie 3 x 90ml £2.29 BUY ONE GET ONE FREE Jammie Dodgers/ Maryland Cookies 150g cheapest item free HALF PRICE Flash All Purpose Cleaning Liquid 1 litre £1.99 99p Buy Buy Buy 3 FOR £10 Waitrose meat/poultry Selected items SAVE 1/3 essential Waitrose Kitchen Towels 2 rolls x 55 sheets (Offer ends 1 September) £1.59 £1.05 2 FOR £2 V Water 500ml £1.38 each SAVE 76p Buy Buy Wait rose Date: 20th August, 2010 Subject line: Save 1/3 on delicious Waitrose groceries I’m always tempted to dip into the Waitrose emails when they turn up my inbox. Leading with gorgeous recipes AND money off the ingredients, they are packed full of added value content that never fails to satisfy. There’s links to an interactive online magazine and the Delia/Heston skinned You Tube Channel. They’re a great read too. The copy is charming and friendly from the off, starting with the html view line: ‘If our lovely pictures haven’t appeared...’ Sarah Quirico Account Manager
30. HER STUFF HIS STUFF ACCESSORIES SALE SO GLAD AND VERY You’ve picked your faves and left some notes Here are some of your useful quotes! Everyone adores the Strawberry Hill Cardi, The Full Moon Skirt is great for a party… White Stuff Date: 10th November, 2010 Subject line: New Winter stuff and your latest faves! Another gorgeous email from White Stuff, continuing the fairytale theme used to promote their Winter Collection online. This one, based on Snow White, promotes a seasonal selection of best- sellers, based on customer reviews. It also includes great navigation for his and her clothing, as well as some great interactive elements to drive people to their website… to reveal your inner fairytale character and the winner of the ‘Don King’ biscuit dunking challenge (the chocolate digestive, in case you were wondering). Angela Cromack Account Manager
31. To view this email as a web page, go here. Ware house Date: 1st November, 2010 Subject line: Wrap up for bonfire night Claire. Plus win a £500 winter wardrobe I really like this email. Firstly, it is timely - it was sent out on 1st November in time for you to buy your Bonfire Night wardrobe. The subject line is enticing - not only does it get you thinking about the colder days ahead but also encourages you to open the email with a really fantastic competition. And on top of that it is personalised which always helps to grab your attention. The customer’s attention is drawn down the email through the use of the strong fashion tips. I like the fact that the email has added value content - there is a link to a video giving you style advice on layering knitwear. Finally, the tease at the bottom of the email encourages you to click through to the website to find out what the ‘more ways to shop are’. Claire Brown Account Executive
32. Problems viewing this email? View it online. To ensure our emails arrive safely, please add news@e.lakeland.co.uk to your email address book. food preparation cook & bake store & preserve explore the sale now Dear Mr Rowe, Tree branches bent heavy with fruit ripe for the picking, the expectation of deep- filled pies and crumbles, jars of chutney and jam lined up in the larder, bottles of home-made cider fermenting away; all images inspired by that most tempting, and versatile of fruits – the apple. Get the best from this year’s crop With autumn’s harvest almost upon us, here at Lakeland we’ve got lots of products and ideas to help you get the best from this year’s crop, whether you’re plucking fruit from your own tree, or picking them up from the supermarket shelf. Apple Master 2 Microwave Apple Cookers Peels, cores and slices and is the essential helper when it comes to any apple-based dish. For baked apples in 3-5 minutes. £12.99 find out more £4.99 find out more Easy Apple Corer Emile Henry Mini Tarte Tatin Dish Stainless steel apple corer with plunger. Bake the classic French upside- down apple tart. £4.99 find out more £37.99 find out more Oxo Good Grips Apple Divider Apple Compost Crock Cores and slices in one easy motion. Put your peelings to good use. £6.49 find out more £19.99 find out more All about apples Originating in the Middle East more than 4000 years ago, and grown in the UK since Roman times, there are more than 7500 known cultivars of apple with a variety of tastes, textures and aromas. Up until the nineteenth century, the predominant use for apples was to make cider, but plump, juicy apples lend themselves to any number of epicurean delights both sweet and savoury. Why not add them to a salad for little bursts of sweetness or cooking them with braised red cabbage for an outstanding accompaniment to pork or game. With so many varieties available, why not seek out something new for your fruit bowl. Eating Cooking Braeburn – a unique combination of tartness Bramley – only grown in the UK and regarded Lakeland Date: 26th August, 2010 Subject line: Make the most of Autumn’s bounty with Lakeland I always welcome well-written emails into my inbox, and it doesn’t get much better than this fabulous, poetic Autumn Harvest email from Lakeland. The opening line - ‘Trees bent heavy with fruit ripe for the picking...’ immediately conjures images of their famous Lake District home. The whole email is devoted to apples, and Lakeland subtly weave their product offers into an informative and well- constructed format. Lakeland often use recipes to tempt readers online, such as the Blackberry and Apple Jam shown here, and viewing the recipe I discover ‘Products I may find helpful with this recipe...’ True to the brand, the email evokes a genuine relationship with a trusted, knowledgeable retailer that values quality and service over making the next sale. Adrian R owe Chairman
33. If you are unable to see this email, please view here This email was sent to meastwood@redcmarketing.com Oasis Date: 18th November, 2010 Subject line: Inspiring Royal Jewel Tones - Add Colour To November! I received this particularly topical email the morning after William and Kate announced their engagement. It ties in beautifully, the first Royal Wedding related fashion email of many to come, I would imagine. The subject couldn’t be more relevant, especially as it features a £5 off jewellery offer. What an exciting occasion for Oasis to email their database! Miriam Eastwood Account Manager
34. Last Name: Join Date (M/D/YYYY): 11/29/2010 Date of Birth (M/D): Wedding Anniversary (M/D/YYYY): Subscription Preferences: General Mailings Survey Group To ensure delivery, add LeonRestaurants@LeonRestaurants.fbmta.com to your address book.
35. Leon, Carnaby Street 35 Great Marlborough Street London W1F 7JE P: 020 7437 5280 F: 020 7437 5281 http://www.leonrestaurants.co.uk Update Your Profile We have sent you this email because you joined our Leon Lovers email club. We will not share your email address with anyone else. If you would like to leave the club, just click on the unsubscribe link above and we will take you off our list immediately. But we'd rather you stayed. Leon Restaurants, Unit 128, 30 Great Guildford Street, London, UK, SE1 0HS. Leon Date: 19th November, 2010 Subject line: August Early Bird - 40% off dinner This email works on many levels... The typography and lovely design give it a traditional feel, a sense of nostalgia and warmth. Right away the email also hits you with a tasty offer and delicious food imagery to lead you in. I also like the fact that this email isn’t hard - selling but rather has a healthy mix of interesting lifestyle content and offers. The copy is very cute and specifically tailored towards its young Londoner audience. I love that Leon’s end with a little inspirational quote just above their call to action. A brand with distinctive personality and very clever marketing folk! D anielle Melia Senior Account Executive
36. Ratings and Reviews are here! Can't see the pretty pictures, Rachael? View in browser. Ratings and Reviews are here! Get FREE US standard shipping with any purchase of $50 or more. Enter promo code PRETTY50 at checkout. Get FREE international standard shipping with any purchase of $115 or more. Enter promo code WORLD115 at checkout. Two FREE samples with every order! FREE seasonal catalog... a real page-turner! Order one now! Shop our buh-buys section for sale items up to 50% off! (All sales are final on buh-buys merchandise.) Secure shopping and easy online checkout when you shop at benefitcosmetics.com. Hassle-free returns. Want to place an order by phone? Have a beauty question? Need to contact customer service? Call 800.781.2336 or email us here. You are receiving this email because you have opted in to receive email promotions and special offers from Benefit Cosmetics LLC. If you received this email from a friend and would like to subscribe to our email list, click here. If you wish to be removed from this list, click here. © Copyright 2010, Benefit Cosmetics LLC Update Profile Benefit Cosmetics LLC 225 Bush Street 20th Floor San Francisco, CA 94104 Phone Orders - 1-800-781-2336 Benefit Cosmetics Date: 16th November, 2010 Subject line: NEW! Ratings and Reviews Benefit are well known for their quirky, inviting packaging. A must in every woman’s make up bag. But I love how they translate this to their email programme. What I like about this latest email is that it is all about ratings and reviews. Not only asking you to rate, but inviting you to look at what other Benefit customers ‘heart’ too. And if that wasn’t enough, why not provide hints on Facebook for present ideas for your nearest and dearest, I have! R achael T aylor Business D evelopment Manager
37. 2010 Design Stuff