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ユーザーから紐解くいい購入体験のつくりかた/Searching for good experi...
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t_mifuru
November 04, 2016
Design
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ユーザーから紐解くいい購入体験のつくりかた/Searching for good experience
2016年11月2日にペロリさんで行われた『Designers Drink Up! #2 by peroli』でのLTの資料です。
t_mifuru
November 04, 2016
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Transcript
Ϣʔβʔ͔Βඥղ͘ ͍͍ߪೖମݧͷͭ͘Γ͔ͨ ߪೖମݧΛத৺ʹߟ͑ΔσβΠϯϓϩηε %FTJHOFST%SJOL6Q
ࣗݾհ ࡾݹୡ ੜ·Εɻ ݄ɺ#"4& *ODʹೖࣾɻ ݱࡏγϣοϐϯάϞʔϧΞϓϦɺ#"4&ͷσβΠφʔͱͯ͠ "OESPJEJ04ͷσβΠϯΛߦ͏ɻ 6*%FTJHOFS !U@NJGVSV 5BUTVZB.JGVSV
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#"4&ͷαʔϏε ωοτγϣοϓ࡞αʔϏε γϣοϐϯάϞʔϧΞϓϦ ʢγϣοϓΦʔφʔ༻ʣ ʢߪೖऀ༻ʣ
ωοτγϣοϓ࡞αʔϏε ୭Ͱ؆୯ʹແྉͰ ωοτγϣοϓ͕࡞Ε·͢
#"4&Ͱ࡞ΒΕͨγϣοϓ
#"4&Ͱ࡞ΒΕͨγϣοϓ γϣοϓ։ઃ ສళฮҎ্
ͱ͓͖͕ͬͯݟ͔ͭΔγϣοϐϯάϞʔϧΞϓϦ
ͯ͞
࠷ۙͣͬͱߟ͍͑ͯΔ͜ͱ͕͋ͬͯ
&$ͬͯͲ͏͋Δ͖ͳΜͩΖ͏͔ʁ
ͱ͍͏ͷʜ
#"4&ͷΞϓϦ͕ࢦ͍ͯ͠Δͷ
#"4&ͷΞϓϦ͕ࢦ͍ͯ͠Δͷ ຊҰͷߪೖମݧ͕ Ͱ͖ΔΞϓϦ
ͬͯͳΜͳΜͩΖ͏ʁ ຊҰͷߪೖମݧ
ͬͯͳΜͳΜͩΖ͏ʁ ຊҰͷߪೖମݧ ???
ߟ͑ํΛม͑ͯ
ߪೖମݧͱʁ ߟ͑ํΛม͑ͯ
αʔϏεళฮͰͷങ͍ͷࡍʹ ମݧ͢Δͯ͢ͷࣄฑ
࣮ళฮͷ߹ ೖళ͔ͯ͠Β ళͷதΛา͖·Θͬͯ ཉ͍͠Λ୳ͯ͠ ങ͏͔Ͳ͏͔ͷݕূ ࢼணͳͲ
Λͯ͠ Ϩδʹ࣋ͬͯߦͬͯ ͓ۚΛͬͯ Λड͚औͬͯ ళΛग़Δ·Ͱ
࣮ళฮͷ߹ ೖళ͔ͯ͠Β ళͷதΛา͖·Θͬͯ ཉ͍͠Λ୳ͯ͠ ങ͏͔Ͳ͏͔ͷݕূ ࢼணͳͲ
Λͯ͠ Ϩδʹ࣋ͬͯߦͬͯ ͓ۚΛͬͯ Λड͚औͬͯ ళΛग़Δ·Ͱ
͏Θʜ ͳΜ͔͜ͷళɺ୳͠ʹ͍͘͠ ͏དྷͳ͍͔ͳʜ
͍͍ߪೖମݧΛఏڙ ͦΜͳ͜ͱʹͳΒͳ͍ͨΊʹ
͡Ό͋Ͳ͏ͬͯ ԽͰ͖ͳ͍ߪೖମݧΛ ݟۃΊΔͷ͔
ϢʔβʔΠϯλϏϡʔ ΧελϚʔδϟʔχʔϚοϓ
ϢʔβʔΛΔͨΊʹ
ѱ͍ߪೖମݧ
ѱ͍ߪೖମݧ ͍͍ߪೖମݧ
͍͍ʹग़ձ͏ͨΊʹ $BTF
͍͍ͱग़ձ͏ͨΊʹ #"4&ͷڧΈ
ଟ༷ੑͱݸੑ ສళฮҎ্ͷγϣοϓͷ ͍͍ͱग़ձ͏ͨΊʹ
ັྗతͳ ଞͰങ͑ͳ͍ ͍͍ͱग़ձ͏ͨΊʹ ͕ଗ͍ͬͯΔ
Ͱͦͷʹग़ձ͏ͨΊʹʁ ͍͍ͱग़ձ͏ͨΊʹ
͍͍ͱग़ձ͏ͨΊʹ 501 4&"3$)
͍͍ͱग़ձ͏ͨΊʹ 501 4&"3$) ϢʔβʔͷߦಈΛݟͯΈΔͱʜ
͍͍ͱग़ձ͏ͨΊʹ 501 4&"3$) #"4&ͷΞϓϦʹ׳Εͯ͘Δͱ ݕࡧ͕ىͷ͍ํʹมΘͬͯ͘Δ
͍͍ͱग़ձ͏ͨΊʹ 501 4&"3$) ͓ؾʹೖΓɾϑΥϩʔΛ׆༻ͯ͠ ͚ࣗͩͷϦετΛ࡞͍ͬͯΔ
ͨͩࠓ·Ͱ͜͜ʹ͕͋Γ·ͨ͠ʜ ͍͍ͱग़ձ͏ͨΊʹ
ݕࡧͷਫ਼͕ѱ͘ ٻΊ͍ͯΔʹग़ձ͑ͳ͍ʜ ͍͍ͱग़ձ͏ͨΊʹ
ݕࡧͷਫ਼͕ѱ͘ ٻΊ͍ͯΔʹग़ձ͑ͳ͍ʜ ϨϏϡʔʹ͔ͳΓॻ͔Ε͍ͯͯ৺͔ۤͬͨ͠ʜ ͍͍ͱग़ձ͏ͨΊʹ
͜Εؒҧ͍ͳ͘ ͍͍ͱग़ձ͏ͨΊʹ ѱ͍ߪೖମݧ
ݕࡧΛϦχϡʔΞϧ ͍͍ͱग़ձ͏ͨΊʹ
ݕࡧͷϦχϡʔΞϧ #&'03& "'5&3
ݕࡧͷϦχϡʔΞϧ #&'03& "'5&3
ݕࡧ݁Ռ ݕࡧͷϦχϡʔΞϧ
ݕࡧͷϦχϡʔΞϧ #&'03& "'5&3
ݕࡧͷϦχϡʔΞϧ #&'03& "'5&3
ݕࡧϩδοΫͷվળ͋Γ ͍͍ʹग़ձ͑Δݕࡧػೳʹ ͍͍ͱग़ձ͏ͨΊʹ
"OESPJEɺຊϦϦʔε͠·ͨ͠ʂ
γϣοϓͷϑΝϯʹ $BTF
#"4&ͷγϣοϓΦʔφʔ͞Μ γϣοϓͷϑΝϯʹ
ͳͲͷ4/4Λ͏·͍ͬͯ͘Δ γϣοϓͷϑΝϯʹ
ʰγϣοϓͷϑΝϯ͔ͩΒʱͱ ΞϓϦΛͬͯ͘ΕΔํ͕͍Δ γϣοϓͷϑΝϯʹ
γϣοϓΛϑΥϩʔ͢Δ͜ͱͰ γϣοϓ͔ΒͷใΛ ड͚औΕΔΑ͏ʹͳΔ γϣοϓͷϑΝϯʹ
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͜ΕͬͯγϣοϓΦʔφʔͷ ʮങͬͯ΄͍͠ʯʮݟͯ΄͍͠ʯ ͕ΘΒͳ͍ γϣοϓͷϑΝϯʹ
γϣοϓϓογϡ γϣοϓͷϑΝϯʹ γϣοϓΦʔφʔ͞Μ͕8FCͷ ཧը໘͔ΒҙͰϓογϡΛ ૹΕΔΑ͏ʹͳͬͨ γϣοϓͷηʔϧใ ใͳͲΛϑΥϩʔ͍ͯ͠ΔϢʔ βʔʹૹΕΔ
γϣοϓΦʔφʔ͔Β ؾ࣋ͪΛࠐΊͨจষ͕ૹΒΕͯ͘Δ γϣοϓͷϑΝϯʹ
γϣοϓͷϑΝϯʹ खࢴ
͜ͷγϣοϓϓογϡ͔Β ͍ΖΜͳਓʹϑΝϯʹͳͬͯ΄͍͠ γϣοϓͷϑΝϯʹ
͜ͷػೳ Ϣʔβʔ͕΄͍͠ͷͰͳͯ͘ ͕ͨͪఏڙ͍ͨ͠ͱࢥͬͨػೳ γϣοϓͷϑΝϯʹ
ѱ͍ߪೖମݧͰͳ͘ ͞Βʹ͍͍ߪೖମݧΛ࣮ݱͤ͞Δ γϣοϓͷϑΝϯʹ
·ͱΊ 4VNNBSZ
͍͍ମݧΛ࡞Δʹ ʑࢥߟΛੵΈॏͶΔ͜ͱ ·ͱΊ
JTTVFυϦϒϯͰͳ͘ ࢥυϦϒϯͰͳͯ͘ͳΒͳ͍ ·ͱΊ
ࢥυϦϒϯ ·ͱΊ ͕ࣗͨͪͲΜͳϓϩμΫτΛ Ϣʔβʔʹಧ͚͍͔ͨ
#"4&ͷΞϓϦ͕ࢦ͍ͯ͠Δͷ ຊҰͷߪೖମݧ͕ Ͱ͖ΔΞϓϦ ·ͱΊ
ࠓ·ͩݟ͍͑ͯͳ͍ੈք͚ͩͲ ͜ͷ··ੵΈॏͶ͍ͯ͘͜ͱͰ ݟ͑ͯ͘Δͷͩͱ৴͍ͯ͡·͢ ·ͱΊ
ߟ͑ͯߟ͑ͯߟ͑ͯ ͍͍ମݧΛ࡞Γ্͛·͠ΐ͏ʂ ·ͱΊ
/08)*3*/( #"4&ͰσβΠφʔΛืू͍ͯ͠·͢ʂ ؾܰʹ͓͕͚͍ͩ͘͞ʂ
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