服装は相⼿にも⾃⾝にも影響する
1: Morris, T. L., Gorham, J., Cohen, S. H., & Huffman, D. (1996). Fashion in the classroom: Effects of attire on student perceptions of instructors in college classes.
Communication Education, 45(2), 135-148.
2: Shao, C. Y., Baker, J. A., & Wagner, J. (2004). The effects of appropriateness of service contact personnel dress on customer expectations of service quality and
purchase intention: The moderating influences of involvement and gender. Journal of Business Research, 57(10), 1164-1176.
3: Glick, P., Larsen, S., Johnson, C., & Branstiter, H. (2005). Evaluations of sexy women in low-and high-status jobs. Psychology of women quarterly, 29(4), 389-395.
4: Adam, H., & Galinsky, A. D. (2012). Enclothed cognition. Journal of experimental social psychology, 48(4), 918-925.
• フォーマルな服装をしている⽅が優秀に⾒られる1
• ⾝なりの整った⼈からサービスを受けると,質が⾼く感じる2
• ⼥性のセクシーな服装は,能⼒が低い印象を与える3
• ⽩⾐を着⽤すると,認知的タスクの成績が向上する4