is more” Too many typefaces. Too many colors. Too much art. Too many clever tricks. n Strip designs down to their essentials, to the muscle of design n Practice designing with one font. One color. One form of Helvetica has over 51 weights! Is that not enough to design a brochure with?
write And learning to copywrite would be awesome! n Discover the power of words. n Discover the power of words and images. n Discover the rewards of creating with both.
to use the grid The grid gives a strong, visually appealing, uniform structure to any project. n Using columns and half-columns for structure. n Aligning to the baseline grid for stability and visual confidence.
sit amet, consecte- tur adipiscing elit. Donec ut lorem dui. Praesent et purus sed turpis volutpat viverra sit amet eget sapien. Suspendisse mollis vel quam vi- tae elementum. Nam diam neque, luctus quis porta at, placer- at vitae sapien. Ae- nean a lacus a purus bibendum hendrerit non eu lacus. Pha- sellus sit amet sem a arcu bibendum tempus in at arcu. Curabitur id dapibus enim. Phasellus quis elit vel orci tempus viverra vel quis dui. Phasellus rhoncus Lorem ipsum dolor sit amet, consecte- tur adipiscing elit. Donec ut lorem dui. Praesent et purus sed turpis volutpat viverra sit amet eget sapien. Suspendisse mollis vel quam vi- tae elementum. Nam diam neque, luctus quis porta at, placer- at vitae sapien. Ae- nean a lacus a purus bibendum hendrerit non eu lacus. Pha- sellus sit amet sem a arcu bibendum tempus in at arcu. Curabitur id dapibus enim. Phasellus quis elit vel orci tempus
recreate other designs Find projects that have weaknesses or that shine and n Redesign them. n Figure out how and why the designer used that solution by recreating the project. n Work one of your projects into their solution.
in design culture The more exposure to design, designers, visual communicators and the environment the more your design skills and insight will grow. n Books n Design organizations n Design websites n Blogs n Designer’s websites
expert As you develop your skills be willing to share them with others. n Volunteer to design for non-profits. n Volunteer to work with student media. n Volunteer to critique...
and introductions 9:20 What the heck is visual communication? 9:40 Principles and fundamentals 10:40 Break 10:50 Typography 11:40 The creative process 12:30 Lunch 1 10 things you can do to improve advertising 1:50 Break 2 10 things you can do to improve editorial 2:50 Break 3 10 things you can do to improve other stuff 4 Close
and introductions 9:20 What the heck is visual communication? 9:40 Principles and fundamentals 10:40 Break 10:50 Typography 11:40 The creative process 12:30 Lunch 1 10 things you can do to improve advertising 1:50 Break 2 10 things you can do to improve editorial 2:50 Break 3 10 things you can do to improve other stuff 4 Close