My PerspecEve • Interac;ve web mapping started out as a way to reach beyond GIS professionals • But now there are much bigger opportuni;es • Working with munis for 15 years • Seen lots of different approaches, opera;ons
• Role of GIS in Local Gov’t is evolving – Open data trend – Visualiza;on tools – Expecta;ons of ci;zens • Leveraging this change • What are the benefits of engaged ci;zens? What I Want to Talk About Today
GeospaEal is the Most Valued “Open Data” “80% of the Open Data that people actually use is maps and geospa;al informa;on.” – “Crea;ng More Value from your Open Data Ini;a;ves” James Smith, Sept 2014
Why? • Most government data contains a loca;on • Most popular data represent things that ci;zens ordinarily look for • Maps make more sense than a spreadsheet!
The Value of VisualizaEon “How li(le there is on an ordinary map! Between those lines indica7ng roads is a plain blank space in the form of a square or triangle or polygon or segment of a circle…” -‐ Henry David Thoreau, Journal entry of November 10, 1860
This Visual Experience Must Be Delivered in Modern Ways • Ci;zen expecta;ons have changed! • Internet use on mobile devices surpassed PC devices in 2014 at 55% • Must be “mobile first” and “device responsive” • Must be delivered on the devices people are using every day
The IntersecEon of Engagement and Mapping Technology • Recogni;on. Ooh that’s the place we are talking about! • A feeling of connec;on. It’s around the corner! • Clarifica;on. New perspec7ve on complex issues. • Engagement. This has to change! I want to help out. -‐ Anders Pedersen, “Making Invisible Data Visible”
Benefits of an Engaged Community • Greater buy-‐in to decisions with fewer backlashes such as lawsuits, special elec;ons, or recall • More successful outcomes on toxic issues • Befer and more crea;ve ideas and solu;ons • Faster implementa;on of ideas, programs, and policies • Crea;ng involved ci;zens instead of demanding customers
Put your resources toward crea;ng modern, visually rich, mobile applica;ons that will engage your ci;zens and inspire change in your community. The Punchline