Using Social Media with Low Income Clients

Using Social Media with Low Income Clients

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The Spark Mill

October 28, 2014
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Transcript

  1. SOCIAL MEDIA USES WITH CLIENTS

  2. INTRODUCTIONS: THE SPARK MILL

  3. 3 Write down three expectations or desired outcomes you have

    for this session – what needs to happen to make this session invaluable and worth your investment?
  4. Do they have access?

  5. INTERNET ACCESS FOR INDIVIDUALS WITH INCOMES LESS THAN $20,000 Not

    online at all Online Access Heavily dominated by older adults http://www.pewinternet.org/2013/10/08/technology-adoption-by-lower-income-populations/
  6. None
  7. •  Cell Phone ownership outpaces broadband

  8. WHAT IS YOUR EXPERIENCE

  9. USING SOCIAL MEDIA TO COMMUNICATE CHILD HEALTH INFORMATION TO LOW-INCOME

    PARENTS BASIC FINDING Clients will trust online information more likely if delivered from reputable and trusted source. http://www.cdc.gov/pcd/issues/2011/nov/11_0028.htm
  10. SO, WHY EMBRACE SOCIAL MEDIA? •  Increase interactions •  Stronger

    connections •  Meet them where they are •  Increases rapport with clients •  Gives them tools to guide childcare
  11. SOCIAL MEDIA FOR SOCIAL WORKERS •  Using Social Media in

    Child Welfare https:// www.childwelfare.gov/management/workforce/tools/ socialmedia.cfm •  http://theacademy.sdsu.edu/resources.html#mobileapps
  12. TEXTING Lorem  ipsum  dolor  sit  amet,  consectetur  adipisicing  elit, sed

     do  eiusmod  tempor  incididunt  ut  labore  et  dolore  magna smart  phone
  13. TEXTING THE GOOD SIDE •  Need for Speed •  Relationships

    •  Common language •  Quick response time
  14. TEXTING ETIQUETTE AND BOUNDARIES •  Ask Permission up front • 

    Be wary of Abbreviations •  Be careful with tone •  Keep it brief •  Only respond during business hours
  15. APPS

  16. ALLOW YOU TO ASK FOR FEEDBACK •  Lower the barrier

    for giving feedback
  17. PREGNANCY APPS •  http://www.healthline.com/health-slideshow/top-pregnancy- iphone-android-apps •  BabyCenter •  Gerber Pregnancy

    Calendar •  I’m Expecting •  Pregnancy Sprout
  18. APPS TO SHARE •  Child development Milestones •  http://theacademy.sdsu.edu/elearning/ Child_Development_Milestones_iPhone/html/html/index.html

    •  http://www.parenttoolkit.com/"
  19. CHILD DEVELOPMENT APPS

  20. None
  21. POLICIES

  22. STEPS TO CRAFTING A POLICY •  Examine your culture –

    how is it used? Fears? •  Organize a Team •  Research Others •  Draft it and Solicit feedback •  Unroll it to staff and clients •  http://socialmedia.policytool.net/welcome/wizard
  23. QUESTIONS TO ASK •  Is there already a social media

    strategy? •  Code of Conduct, Legal Implications? •  What about a crisis? •  Find your division or State’s social media policies or guidelines and learn them.
  24. EXAMPLE POLICIES •  Children's Aid Society of Toronto •  Hamilton

    County, Job and Family Services (Ohio) Social Media Policy •  Example policies from the health care field: http://healthblawg.visibli.com/share/L2TW2w •  Policy statement from Council of American Survey Research Organizations
  25. GREAT GUIDE •  http://www.nrccwdt.org/resources/social_media/Social %20Media%20for%20Child%20Welfare%20Resource %20Guide%208-27-2012.pdf

  26. 804-852-6409 QUESTIONS NOW or LATER? to talk: 804.852.6409" to write:

    sarah@thesparkmill.com P /thesparkmill T @thesparkmill F /thesparkmill I /thesparkmill