Using Social Media with Low Income Clients

Custom Presentation for Home Visiting Conference

Transcript

1. SOCIAL MEDIA USES WITH CLIENTS
2. INTRODUCTIONS: THE SPARK MILL
3. 3 Write down three expectations or desired outcomes you have for this session – what needs to happen to make this session invaluable and worth your investment?
4. Do they have access?
5. INTERNET ACCESS FOR INDIVIDUALS WITH INCOMES LESS THAN $20,000 Not online at all Online Access Heavily dominated by older adults http://www.pewinternet.org/2013/10/08/technology-adoption-by-lower-income-populations/
7. •  Cell Phone ownership outpaces broadband
8. WHAT IS YOUR EXPERIENCE
9. USING SOCIAL MEDIA TO COMMUNICATE CHILD HEALTH INFORMATION TO LOW-INCOME PARENTS BASIC FINDING Clients will trust online information more likely if delivered from reputable and trusted source. http://www.cdc.gov/pcd/issues/2011/nov/11_0028.htm
10. SO, WHY EMBRACE SOCIAL MEDIA? •  Increase interactions •  Stronger connections •  Meet them where they are •  Increases rapport with clients •  Gives them tools to guide childcare
11. SOCIAL MEDIA FOR SOCIAL WORKERS •  Using Social Media in Child Welfare https:// www.childwelfare.gov/management/workforce/tools/ socialmedia.cfm •  http://theacademy.sdsu.edu/resources.html#mobileapps
12. TEXTING Lorem  ipsum  dolor  sit  amet,  consectetur  adipisicing  elit, sed  do  eiusmod  tempor  incididunt  ut  labore  et  dolore  magna smart  phone
13. TEXTING THE GOOD SIDE •  Need for Speed •  Relationships •  Common language •  Quick response time
14. TEXTING ETIQUETTE AND BOUNDARIES •  Ask Permission up front •  Be wary of Abbreviations •  Be careful with tone •  Keep it brief •  Only respond during business hours
15. APPS
16. ALLOW YOU TO ASK FOR FEEDBACK •  Lower the barrier for giving feedback
17. PREGNANCY APPS •  http://www.healthline.com/health-slideshow/top-pregnancy- iphone-android-apps •  BabyCenter •  Gerber Pregnancy Calendar •  I’m Expecting •  Pregnancy Sprout
18. APPS TO SHARE •  Child development Milestones •  http://theacademy.sdsu.edu/elearning/ Child_Development_Milestones_iPhone/html/html/index.html •  http://www.parenttoolkit.com/"
19. CHILD DEVELOPMENT APPS
21. POLICIES
22. STEPS TO CRAFTING A POLICY •  Examine your culture – how is it used? Fears? •  Organize a Team •  Research Others •  Draft it and Solicit feedback •  Unroll it to staff and clients •  http://socialmedia.policytool.net/welcome/wizard
23. QUESTIONS TO ASK •  Is there already a social media strategy? •  Code of Conduct, Legal Implications? •  What about a crisis? •  Find your division or State’s social media policies or guidelines and learn them.
24. EXAMPLE POLICIES •  Children's Aid Society of Toronto •  Hamilton County, Job and Family Services (Ohio) Social Media Policy •  Example policies from the health care field: http://healthblawg.visibli.com/share/L2TW2w •  Policy statement from Council of American Survey Research Organizations
25. GREAT GUIDE •  http://www.nrccwdt.org/resources/social_media/Social %20Media%20for%20Child%20Welfare%20Resource %20Guide%208-27-2012.pdf
26. 804-852-6409 QUESTIONS NOW or LATER? to talk: 804.852.6409" to write: sarah@thesparkmill.com P /thesparkmill T @thesparkmill F /thesparkmill I /thesparkmill