“We need to go faster!” – There are good reasons for an organization to increase the speed of its product delivery. Among them might be a desire for rapid feedback from customers as well as an ability for a rapid response to such feedback. We reframe the call to action of going faster and propose to go less slowly by addressing waiting times within value chains of an organization. The talk will discuss different ways to reduce waiting times from different perspectives, from tweaks at a single stage of a value chain to opportunities that arise when one considers an entire value chain. We illustrate how a reduction of waiting times can be measured and how such measurements can be used to help raise awareness for product delivery speed and to enable an organization to start having conversations with their customers about it.