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How to Transform Your Training from Dull to Dynamic with Surprising Ease!

Mike Taylor
October 08, 2023

How to Transform Your Training from Dull to Dynamic with Surprising Ease!

Using the right tools can make or break your learning and development efforts. Don't limit yourself to the traditional ‘learning’ tools. There are countless easy to use tools that can help you create content that is not only interactive but also captivating, surpassing your wildest expectations.

This session will explore a world of free and user-friendly tools that will effortlessly infuse interactivity into your videos, breathe life into your websites, and even empower you to construct adaptive learning campaigns in a fraction of the time it takes to upload another boring course to the LMS. These tools will transform your L&D toolbox and take your L&D efforts to new heights of innovation and impact.

In this session, we will:

* Introduce a collection of dead simple solutions for L&D challenges
* Demonstrate how easy it is to add attention-grabbing interactivity to any video
* Show how easy it is to create and deliver adaptive email campaigns to get the right info to the right people at the right time.

https://mike-taylor.org

Mike Taylor

October 08, 2023
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  1. From Dull to Dynamic
    Transform Your Training
    With Surprising Ease!
    mike-taylor.org

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  2. bit.ly/2023cuna

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  3. Why
    Marketing?

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  4. How to get people's
    attention and help
    them think and act
    in new ways.

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  5. Marketing Tools
    👆 Visibility
    👆 Engagement
    👆 Experience
    👆 Outcomes

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  6. Let's
    dive
    in!

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  7. martechmap.com

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  8. Apps & Tools

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  9. Fasten your
    seatbelts!

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  10. Easy
    to use
    Free or
    Cheap
    Adds
    value
    1 2 3
    Criteria

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  11. Events &
    Workshops
    1
    Email
    Marketing
    2
    Digital
    Content
    3
    Marketing
    Automation
    Categories

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  12. Typical boring
    Zoom registration

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  13. • event pages
    • invite guests
    • registration options
    • sell tickets
    • communications
    • and more

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  14. Don't let your talk end
    with the last slide.
    Offer a video, pdf, or
    anything your audience
    would find valuable.

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  15. Don't let your talk end
    with the last slide.
    Offer a video, pdf, or
    anything your audience
    would find valuable.
    Invite your audience to
    visit the web page with
    your offer

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  16. Don't let your talk end
    with the last slide.
    Offer a video, pdf, or
    anything your audience
    would find valuable.
    Invite your audience to
    visit the web page with
    your offer
    Import collected contact
    info into your CRM for an
    autmated campaign, etc.

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  17. Digital
    Content

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  18. Headline Helpers
    Helps craft compelling
    headlines for your content.
    • Course names, subject
    lines, titles
    • Scores quality
    • Improvement advice

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  19. Headline
    Analyzer

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  20. Brand Kit
    Printing
    Analytics
    Integrations
    Ease of use
    Templates
    Design Assets
    Collaboration
    I'm in Canva every
    day

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  21. Mindstamp supercharges your videos with buttons, hotspots,
    questions, lead capture, branching, logic, and analytics.

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  22. Say Goodbye to
    Boring Video

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  23. Personalization

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  24. Drawings
    Multimedia
    Chapters
    Transcripts
    Buttons
    Hotspots
    Images
    Questions
    Enrich your videos with
    interactive elements
    End CTA
    Personalization
    Comments
    Conditional Logic
    Increase viewer engagement and retention by transforming passive viewers into active
    participants

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  25. Email
    Marketing

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  26. Email Marketing
    • Universal access
    • Quick & easy
    • Inexpensive

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  27. Design
    Create visually appealing
    emails with ease.
    Features

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  28. Design
    Create visually appealing
    emails with ease.
    Automation
    Automate emails to save
    time and increase efficiency
    Features

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  29. Design
    Create visually appealing
    emails with ease.
    Automation
    Automate emails to save
    time and increase efficiency
    Personalization
    Target specific learners
    and increase engagement.
    Features

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  30. Design
    Create visually appealing
    emails with ease.
    Automation
    Automate emails to save
    time and increase efficiency
    Personalization
    Target specific learners
    and increase engagement.
    Analytics
    track & improve the
    performance of your emails
    Features

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  31. • Scheduled
    • Adaptive
    • Drip
    Self-Running Automated
    Campaigns

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  32. Contact Monkey
    • Internal/Corporate
    • Outlook/Gmail

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  33. Others Worth Knowing
    convertkit.com
    mailchimp.com drip.com
    aweber.com

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  34. How might you
    use this?

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  35. Marketing
    Automation

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  36. Marketing Automation
    automate repetitive tasks
    and processes, enabling
    improved efficiency, and
    better outcomes

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  37. Plumbing
    for the
    internet

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  38. Example
    Automated
    Campaign
    Learning
    Content
    Performance
    Dashboard
    Registration
    Form

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  39. How might you
    use this?

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  40. Whew!
    We made it! I think?

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  41. What will you try
    first & why?

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  42. Mike's Favorites
    Canva
    There isn't much this
    design tool can't do -
    super impressive
    Craft Docs
    Create amazingly
    beautiful & functional
    docs in minutes.
    MailerLite
    Engaging, dynamic
    email campaigns
    in minutes
    Luma
    Create amazing
    landing pages for
    your online events.
    canva.com mailerlite.com craft.do lu.ma

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  43. Scouting the Best New Tools

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  44. bit.ly/2023cuna

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