Cutting The Cost of Confusion – Transform Communications

A capabilities overview of consulting firm, Transform Communications, Portland, OR

Transcript

1. 1 In the Information Age: the greatest threat to Knowledge isn’t Ignorance… it’s Confusion!
2. 2 The Cost of Confusion™ The Bottom Line on Failures to Communicate ©Copyright TransForm Communications, 2001. All rights reserved.
3. 3 The Knowledge Economy Effectiveness is determined moment-to -moment as the sum of thousands of individual stakeholder choices
5. 5 Confusing Our Employees
6. 6 Confusing Our Customers
7. 7 “I wish I could say most people understand what PhyCor is and the contribution we make, but perhaps they don’t.” Joseph Hutts, CEO Confusing Wall Street
8. 8 Ripped from the Headlines!
9. 9 Failure To Communicate
10. 10 Clarity as a Mission- Not an Event Will one more…   double-spaced memo from the CEO   four-color, vinyl breakroom banner   clip-art PowerPoint presentation   commemorative coffee mug …Take Our Business Where It Really Needs To Go?
11. 11 Calculating the Cost
12. 12 Cutting The Cost: Methodology
13. 13 1. Analyze Stakeholder Groups
14. 14 1. Analyze Stakeholder Groups Engagement Understanding
15. 15 2. Make the Complex clear and useful
16. 16 2. Make the Complex clear and useful Decision Maker Involvement The Influence Curve Portfolio Management Multidiscipline Team Definition Conceptual Implementation Start-Up/ Close-Out Feasibility
17. 17 3. Deliver the Right Info to the Right People at the Right Time
18. 18 3. Deliver the Right Info to the Right People at the Right Time Reference Guide Workshop Guide Decision Makers Guide
19. 19 4. Foster Inspiration and Provide Incentive
20. 20 From Theory Into Practice…
21. 21 Disciplined Methodologies
22. 22 Systematic Execution
23. 23 PM for Communications
24. 24 Client Education
25. 25  Cost of Confusion Checklist
26. 26 - Shift Cut the Cost of Confusion and gain a competitive advantage, by approaching Marketing as Decision-Enabling
27. 27 For More Information...