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Winning That Elusive Buy-in for UX Research (Webdagene 2013)

3c0b492a599715b69b5ed1363a9c2c4f?s=47 Tomer Sharon
September 16, 2013

Winning That Elusive Buy-in for UX Research (Webdagene 2013)

UX practitioners, researchers, and leaders need to engage people, teams, and organizations with research results to inform design, prioritize development, shape product roadmaps, and sometimes even initiate company-wide changes of focus. Many of them experience frustration and isolation because they are sometimes required to deal with difficult people who don’t understand or respect the UX process.

Tomer showcased eight stories and lessons he has learned from his experience and how he overcame challenges of people and situations and highlight what works and what doesn’t.

3c0b492a599715b69b5ed1363a9c2c4f?s=128

Tomer Sharon

September 16, 2013
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  1. WINNING THAT ELUSIVE BUY-IN FOR UX RESEARCH TOMER SHARON |

    GOOGLE | @tsharon
  2. @tsharon www.itsourresear.ch

  3. WHAT IS UX RESEARCH?

  4. PROVIDING INSIGHTS INTO PRODUCT USERS, THEIR PERSPECTIVES, AND THEIR ABILITIES

    TO THE RIGHT PEOPLE AT THE RIGHT TIME.
  5. 3 QUESTIONS UX RESEARCH CAN ANSWER

  6. WHAT DO PEOPLE NEED?

  7. WHAT DO PEOPLE WANT?

  8. CAN PEOPLE USE IT?

  9. THE CHALLENGE

  10. 8

  11. THE PERSON WHO ALWAYS POKED HOLES 1  

  12. None
  13. DEVELOP EMPATHY TOWARD STAKEHOLDERS

  14. THE HOSTILE STAKEHOLDER 2  

  15. ?  

  16. CHANGES HAPPEN

  17. THE DIRECTOR THAT KICKED ME OUT 3  

  18. None
  19. FIGHT OR FLEE BASED ON MATURITY LEVELS

  20. THE BEST TIME TO COLLABORATE 4  

  21. None
  22. IT’S ALWAYS A GOOD TIME TO COLLABORATE

  23. THE ONLY PERSON WHO CARED, LEFT THE COMPANY 5  

  24. None
  25. LISTEN & PLANT SEEEDS

  26. COLORING THE EXPERIENCE 6  

  27. None
  28. INVITE THE SKEPTICAL TO WATCH

  29. BUT I DON’T WANNA WRITE A REPORT 7  

  30. None
  31. USE ALTERNATIVE WAYS TO REPORT

  32. PIVOT TO END-OF-LIFE 8  

  33. None
  34. USE THE LEAN STARTUP TERMINOLOGY

  35. STORIES LESSONS LEARNED 8 8

  36. STORY The person who always poked holes in UX research

    The hostile stakeholder that wouldn’t cooperate The director that kept kicking me out The best time to collaborate with stakeholders The only person who cared left Coloring the experience for stakeholders But I don’t wanna write a report Pivot to EOL LESSON LEARNED Develop empathy toward stakeholders Some people don’t get it but changes happen Fight or flee based on maturity levels It’s always a good time to collaborate with stakeholders Listen and plant seeds Invite the skeptical to watch Use alternative ways to report results Learn the Lean Startup terminology
  37. “Researchers are toxic, research is essential” -Steve Blank “If you

    want a seat at the table, you need to know when dinner is served” - Klaus Kaasgaard “UX people need to research the UX of people who need UX” - Seth Godin www.itsourresear.ch
  38. ONE FINAL THOUGHT

  39. “DON’T BELIEVE EVERYTHING YOU SEE ON A POWERPOINT SLIDE JUST

    BECAUSE THERE’S A PICTURE WITH A QUOTE NEXT TO IT.” - ROALD AMUNDSEN