Leading Growth-Driven Design: Levers for sustained Growth

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1. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a De Leade T da , 14 Ma 2020 Ca i ned b : Rebekah G le i ch & Ke ie C ke
2. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 151 STEVE BATY: Thank , Will. Thank , J in. Tha a l el . Thank b h e m ch. WILL FARRIER: Thank f ha ing . STEVE BATY: We ha e - e d n' ha e ime f e i n b he e ha e been a fe c mmen in he cha ha ma an ake a l k a . B ha a l el . Thank , b h. Enj he e f af e n n. Thank . O ne alk hi af e n n c me f m Che ana h i he di ec f d c de ign a C e a. Che ana ill alk ab leading g h-d i en de ign. We'll ge he dialled in. And hand e . J be a m men . I ce ainl a a diffe en a e en . Hell . CHETANA DEORAH: Al igh . S e e, can hea me, ee me and he lide? STEVE BATY: I can, all f h e hing . Welc me. CHETANA DEORAH: A e me. Thank m ch. S I ill j igh in. Hell , e e ne. G d af e n n h e f h a e in S dne , and I ld a g d e ening ma be e en a g dnigh f h e f in he a f he ld. Thank f j ining me. The ebina ha been imme i e and ama ing f all f he da da and f m f he e ening, af e n n and nigh and e ha e c n e ed he em ene hank he gani a i n and facili a i n b Annabel and he en i e eam a UX A alia.
3. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 152 T icall hi alk i a l nge , hema ic c n en ha I g h gh b h ef ll I' e managed c nden e i a li le bi da . S me f he ic I in end c e i a li le bi ab he hi f d c -led g h beca e i ' a ela i el ne e di ci line i hin d c de ign. S ecificall , he le f h man-cen ed de ign and h i can enable d c -led g h and hen gi en e a e alking ab leade hi da , ha a e me f he le el I ha e lea ned in m ca ee in de c ea e ainable g h and b ild g h. I'm n g ing be c e ing de ail a nd he ce f de ign, l , and echni e , ha c ld be a alk in i elf. Che ana i m name i h h ee llable . I ' a Hindi name. I g e in India and I' e been in he San F anci c Ba a ea f 20 ea n . I ' a nd 11 m he e and I am ill ked ee he magic f hi b idging he ga a nd cean and ea , hank f hi ni . C en l I'm leading de ign a C e a, hich i an nline ed ca i n gani a i n he e in he Silic n Valle . I'm f en a ked hi e i n, ha d e i mean be de ign di ec and g h h ld I e a ca ee in g h? I ha e nl been able an e hi e i n b eflec ing back n m n ca ee in c nnec ing he d back a d. B n mean I lanned m ca ee kn ing he e i ' g ing land in e m f e en ha ing hi alk i h da . B I ld j like ha e i h h hi came be. S m fi e en ea a Yah ! i he e I feel I g e . One f he ini ia i e I led a Yah ! a d c ma ke ing de ign. Man f in he a dience a e a a e f g h in e m f ma ke ing, ad e i ing b and. When I m ed Sc ibd, I a b gh in a VP f de ign, b and and e ea ch and g h a , le ' a , 40% f m eam' f c beca e Sc bid did ha e a MVP blem. I ' a eading b c i i n a . And hile e did a hea eb anding, e i i ning f he d c e ill had a
4. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 153 leak b cke blem and g h a an ini ia i e became c i ical. F m Sc ibd, I a ed e i ning m elf ha i i I'm mi ing in e m f leade hi challenge, in e m f eall ge ing dee e in nde anding he e f g h and he ela i n hi i h d c de ign and l and beh ld, ha i hen he ni a Ne fli came m a and I a b gh in he e a de ign di ec f gl bal ac i i i n and g h. The g a hic ha ee a he b m i h he fi e diffe en b ine a ea , m eam e e e n ible f - a dience g h, ign , hich i e e hing f m egi a i n, a men , e f me h d f a men , a ne hi i h he end , and hen nb a ding ne membe e e ience and f c e hi c e d c eam al a ne ed i h a h le b nch f c -f nc i nal akeh lde . A can ee, he j ne f m Yah ! Sc ibd Ne fli ha ened i e ganicall . M f m in g a hic de ign I' e had he ae he ic all he a h gh b I' e g n in he b ine n he ide f ha e d a blem l e . Wi h ha , I ld like ake a m men and j a e and hink ab hi d "g h". I a hinking ea lie da ha Z e' alk hi m ning and m alk la e a hi end f he da c ld e m ch be b kend gi en he ama ing j b he did hi m ning in e ing he c n e f he kind f e n ibili e ha e a de igne and e eciall hen l ing f g h. I'd like ake a m men in cha and j ha e ha a e me f he d ha c me mind hen ee hi d "g h" a i ela e b ine e and c me . I'll l k a he cha n e e m ch a d he end f he alk. S bea i h me. S hen i c me g h in e m f b ine e and d c , i eall ha a all f he e a ec f m c n e i n, e en e, c me
5. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 154 e e ience , g h enginee ing, ac i i i n, ac i a i n, all f he e e min l gie , a lea in he San F anci c Ba a ea and he Silic n Valle ha e been e e alen . Man f he e a e al he inci le f d c -led g h hich i ha he f c f he alk i da , he e e ba icall a ha d c -led g h all c nnec he al e f a d c ha he c me need di ec l h gh he d c e e ience a ed el ing n ma ke ing, b anding, ad e i ing. Tha d e n' mean ha he ' e m all e cl i e b i d e mean ha in i im le f m, he d c e e ience i elf i he cen e f he b c i i n he m ne i a i n. N migh nde h i Che ana alking ab g h and b ine g h in he c en ime i h he c en i a i n he ld i in? A I a e ea ching f hi e i n f he alk, I f nd hi in e e ing g a h c ea ed b a i al ca i ali he e can ee he en g ing ec mme ce ca eg ie a f Ma ch 2020 and b n i e he e' an ick in nline g ce a , he e i m e em ha i n e ice ha can b ing heal hca e h me. The e i m e em ha i n c king a h me and a he ame ime he e' he declining e c mme ce ca eg ie , e e hing ha e e life le d c and e e ience ha e e ela ed a el being d i b i l facing a hi . S d c -led g h i a g - ma ke ing a eg ha le e age he d c ha a e l l mee ing he c me ' need a ha m men in ime. I ha e f nd i im an im lif and b ing hi i en e in e m f ha e ac l i he le f a de ign leade a de igne in l ing g h blem and I hink f i a g h i ab c nnec ing and me, c me he al e f he d c , gi ing c me he ea n belie e in ha i i ha e a e elling hem.
6. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 155 A e in e e ing g a h ha c edi ed Da e McCl e, ne f he ea l f name in he g h hacking, d c -led g h ini ia i e in he Silic n Valle , hich i hi f nnel hich i a g d a l k a h d c -led g h k ac ke m i a i n and me ic , e eciall hen ' e a a - . Familia i h hi and diffe en me ic a cia ed i h i . F m a de igne ' in f ie , I find i eall ef l ma k he e im le e i n ha a e c me cen ic. S h migh ac i e find e and ge kn hem? H ill hei fi e e ience be in e m f ac i a ing hei in e e ? Will he c me back d c e e ience? A e able e ain hem i h a h k? Wha i g ing be m ne i a i n m del and m im an l , d e d c ha e he engagemen and he ea n f e le c me back i again and again. S hi i j an he a hink ab he g h f nnel in e m f he c me m i a i n and he c me need . Taking e e ne back a fe ea in ime, hi n i n f g h hacking and d c -led g h came be a nd 2009 and he ac ice a ed ini iall i h d c ma ke ing and enginee ing a he f nc i n ha e e in eg al l ing g h blem . De ign eall did n ha e a ea a he able a ha ime. And he ef e i a eall kn n a g h hacking. Faceb k i c edi ed i h d ing me f he m inn a i e and i k h e e imen g hei e ba e. H e e , da , in 2020, e en 2019, if e e d a ea ch n indi id al c n ib a ell a leade hi le in g h de ign, ill ee a l f ake in hi a ic la di ci line. And ha hi ell i ha da , de ign d e ha e a ea a he able and m e i n i ha a e e g ing d i h hi ea ? Man f he alk ea lie da ha e d ne an ama ing j b an e ing hi e i n in man diffe en a . The len e a e l king a in hi
7. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 156 alk i ha i he le de ign i g ing la in e m f d c -led g h and in e m f being a c e c m e enc f b ine e he e? I ' al e in e e ing n e ha m e and m e men a e la ing a le in leading de ign f g h. S i h hi , I ld like j m in a ca e d , h ef ll an in e e ing anecd al f in h de ign hel ed eam f Ne fli . S if I can ge a h f hand and can e NFLX, if a e Ne fli b c ibe and ha e n l gged f eek m n h ibl . Le me . I ha e m ni e he e. S i ' in e e ing h f m f h migh be binge a ching al a l gged in he Ne fli e e ience i ' nlikel ill ee he h me age hich i ha hi image i and I... (AUDIO LOSS) .. i h he e ed e l . And ha I an call he e i he call ac i n i a ch f ee f 30 da and hi did ell f Ne fli hen i la nched a a gl bal d c . Ne fli ha been kn n be a ingle d c , a ingle c de ba e, a ingle eam head a e ed in Calif nia. H e e , in de ca e he a dience in ma ke like APAC, hich incl ded Ja an, K ea, and India, he ame ne- i e-fi -all l i n a n g ing k. Wha I mean b ha i m f in he a dience I can a l e f ee ial . M f . I ill alk h gh a cena i he e ha begin change a a f a e en- eek de ign and e ce led imme i n he e a eam f a d c manage , de igne , de ign e , a e ea ned and e e ienced e ea che , e e e in T k and hen la e n in India, lead hi a ic la blem a emen - h ld Ne fli la nch i elf in Ja an if i had d i f he fi ime?
8. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 157 S e en i h he a m i n e e b d l e f ee ial and I ld like mee i h S mik , m c me in T k h , hen e ed he ab he al e i i n f f ee ial, he e i n a "Well, if i ' f ee, hen i ma n be ha g d." The c l e in T k , f he Ja ane e mind, i ch ha he ill be illing a he emi m ice f a emi m d c . F R hini, h a m c me in India, he ce ici m a if i ' a f ee ial h d need m c edi ca d? India i n a c l e ha i c mf able i h gi ing hei c edi ca d nline. In fac , i i ill a e ca h-ba ed ec n m . F J e in B en Ai e he e Ne fli i d ing e ell, ima il beca e he c n en Ne fli ha i ele an hi ma ke , had n i e i h f ee ial f aid b c i i n beca e he had a ne l i n. He c ld ha e hi acc n i h f iend and famil and i ld be fine. C ming back h e c n ie hich a e m l Engli h eaking - Canada, N he n Ame ica, England and ma be A alia - e had Pa l h a e c mf able i h he n i n f a f ee ial, a a a e ha he c ld cancel i hin 30 da and had n i e i h he al e i i n. We had e m ch de igned he e e ience nl f Pa l b e e e ing g e ba e i h S mik , R hini and J e. I became clea m eam ha in de f c me a a i h a mea e c me, in he hea and mind f he e c me e needed mee hem he e he e e. The g h eam did need ha e g h a eg ha a ni e he APAC ma ke e en if he g h c e e e ience ld be m e le he ame. F h e f h ha e ked n i e a i e g h e e ience, e' e familia i h aking call ac i n b n, king n label f he c ie , king n he c l , king he hie a ch f he call ac i n b n, he e e a e l -hanging f i and a Ne fli i h he b
9. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 158 e ing inf a c e e e e able a l f he e ac ic , h e e , e en h gh e ld m e he needle inc emen all , e e e n able nde and h hing e e changing and ha ld ill be he inning l i n c n e he ma ke in he APAC c n ie . Wi h he e en- eek imme i n ha a e ea ch and de ign led, he eam came a a i h a h le ne e f blem a emen ha hel ed ef ame he ad ma f he ad eam f 2019-2020 and he e al became he f d f h gh in e m f defining ne h he e and c ming i h h e e e g ing add e h e h he e . I b i l cann g h gh each f he e fi e blem a emen . The ne ha I alked h gh a ab he f ee al e i i n beca e a me ne h ha been man diffe en c l al infl ence , I f nd ha e in e e ing. S if all he h he e ha he eam ked n, he h me age i ne ha e e ed. We did d a l f gene a i e and ali a i e e ea ch in ma ke , in T k , and ba ed n he lea ning f m he ali a i e e ea ch e la nched an AV e . The de ign ' e eeing he e i ha a he a ian ha became he inning e e imen . S if e e l g n Ne fli da ' e m likel ee hi de ign and he change , i ill ha a ima call ac i n in 30 da b e ha e an e lici g a hic ha ell he c me ha e ec in e m f f ee 30 da . We ked i h ma ke ing eam end an email a a eminde hich b il a l f f he a dience in Ja an, India, and K ea. And e eali ed l g n h me age a mi ing an inf ma i n a nd he e f c n en c ld a ch n Ne fli . S he e a e me f he im emen ha ha ened. I j an h ne f he a efac and k d he alk igh bef e me hen e ke ab he al e f elling. Thi i ne f
10. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 159 he a efac ha he eam in d ced, hich i b a ding, ma ing he c me cena i f g h a egie , a l gie f all he hi ening he e beca e f ie a ea n I d n' nece a il an ead he c i . S ab ha . The a efac i aking he da in he life f a Ne fli c me and alking h gh he ch in he e he g h a eg ld make en e in e m f he e all ad ma ha e e e ing c mm nica e. A efac f hi na e a e e ef l in b inging c n ic i n and c nnec ing he a in hich e an l e i blem i h n n-de ign akeh lde , e eciall in he e ec i e leade hi ealm. S i h hi ca e d , and i h a li le bi a nd he hi f d c -led g h, I j an eca f he le ha de ign la in a c -f nc i nal eam beca e e d n' k in i la i n. I hink f i a if d c i defining he ha , i ' defining he cce me ic , i ' defining he b ine g al , and enginee ing i defining he h e b ild he d c , he fea ibili , de ign i ni el i i ned e i n he h . S me ime de ign migh e en e i n h n . And e d k in cl e a ne hi i h b ine , ali a i e e ea ch, da a anal ic , c n en a eg , QA, b all f he e a e h mming al ng a d c me m i a i n a ha ingle in f i i n. S hi i he e I feel a h man-cen ed a ach de ign, e en if ' e l ing me hing like g h, hich i c n ide ed be e black and hi e, e n mbe d i en, e me ic d i en, d e ha e a balance in e m f ing i a eg in he c me m i a i n. M ing n he f hi d a f m c n e a i n da , hich i a a de ign leade , ha ha i aken me b ild g h eam and ha e g h eam ha can f c n ained g h l i n a
11. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 160 ed inc emen al in ha ai e he n mbe , b ing b c ibe , make m e m ne b hen he e i i h ha ame eed? In he l nge e i n f hi alk, he e a e a b nch f le e I alk ab b da I ha e lled h ee ha I h e ill be ele an . E eciall kn ing ha de ign ha a ea a he able da , h a e e g ing le e age ha ? The fi and f em , hich h ld be e b i n , i h alm he ec nd la alk f he da , i h can g h de ign leade b ild a a nd he UX de ign ce , e eciall f n n-de ign akeh lde ? And hen I alk ab he UX de ign ce , I'm eall alking ab hing ha m f he e a e familia i h, kn ing c me , defining he c e blem, aligning n he blem a emen , c ea ing a i i n, i e a ing, and la nching. The b e in ell he e a e ha ld be e e en if e e c ea ing he c e d c e e ience and n j he g h e e ience. The b e in g een a e he ne I an highligh ha a e in e en ial me ne h i c ming in a a de igne n a g h eam. I eall l k f he abili hink in e m f h he e , he abili c ea e a b nch f de ign a ian a ed a ingle l i n, he illingne e and lea n f m he e de ign a ian and he im ance f a g h de ign leade find a a in hich c - f nc i nal eam can a aligned. Beca e he e' he h - g h de ign eam need be able k i h b and, ma ke ing, SEO, and c me , n men i n if i ' a gl bal c m an he e' al he l cali a i n managing eam. Rela ed he UX de ign ce , he e i n I'm f en a ked i ha i he diffe ence be een b ilding a d c e g ing a d c ? I ld ne e ha e c n ide ed hi e i n n m n beca e I g e I' e been in i f l ng b I ld l e ha e i h a
12. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 161 na h f h I' e c m a ed and c n a ed hi . B ilding he d c i ab de igning he d c ac he d c e e ience and l king a he c e fea e e . G ing he d c e i e a eam f c he im ac a ea ima il . B ilding he d c define he d c al e in and f i elf, g ing he d c i ab c nnec ing ha al e he end e . Team ha a e b ilding he d c can eall f c n hi ing la nch, he f c n c m le i n, e fec i n, b a g h eam i e OK i h hi ing lea n, being c a , being i e a i e and being OK fail. B ilding he d c , a e all kn , e f en call hem a minimall iable, I ha e c me eali e ha a g h eam eall need f c n he ma im m iabili f he g h e e ience ha he ' e la nching. S he e a e me f he f ce e I'm l king a in e m f he UX de ign ce f c ea ing he c e e e ience e he g h e e ience. An he le e age in e m f le a a de ign leade n g h, i nde anding he ac men f g h. We' e had a l f c n e a i n in he da - -da ab a g h mind e a g h a i de, ha d I mean b hiding me ne h can be a ella de igne l ing g h blem ? I'm g ing ll f f he a ib e I l k f , j in e m f hi ing. S me ne h ha a emic a ach hich mean i able ake a g h blem and hink ab i a a b ine man, ac n i like a cien i , and l e i like a de igne . S a e able hink in e m f h he e and hen e e e imen e di e h he e in The ec nd ac men, mind e ha ' eall im an f me ne in a g h eam, i hei abili be da a inf med hich i a blend f ali a i e and an i a i e in igh . I ill a a a f m a ing da a
13. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 162 d i en beca e ha ickl fall in being hea il elian n me ic , and n nde anding he c me m i a i n. The hi d ld be he abili lea n and e ilience he e i eall im an beca e f h e f h c me f m de ign backg nd he e e a e a ached de ign l i n , i bec me e diffic l f acce hen e i failing. Wi h m in g a hic de ign, I'm g il f hi m elf. I' e ked i h i al de igne , I' e had c ach hem he e c me i h a i i n c me i h an idea and hen le g f i . Y e in i , i e a e and hen ee ha e l ge back. And hen he la b n he lea , ne ha i e cl e m hea , i n g h eam e ha e find ha balance be een he inning l i n f e en e and b c ibe n mbe in a a ha e a e n je a di ing ha i in he be in e e f c me . Of en ime I' e been in i a i n he e I ha e neg ia e i h m PM n n making he cancella i n fl m e diffic l , n n c ea ing UI d a e n beca e e a leade a e e n ible f he e hical deci i n de ign eam make in e m f l ing he g h blem. I ld a an d c eam, an b ine he e h ld be e n ible f hi . La b n he lea , an he e i n ha c me i a g h eam c ed in a ni e a han he eam ? The m effec i e a I can ha e i h i c ing g h eam in e m f a ea f im ac a ed ge g a h fea e e beca e g h eam d need be e nimble and fle ible. Righ n e' e in he andemic, he l i n he g h eam need c me i h need align i h ha he ld need igh n , c nnec ing back Z e' c n e a i n hi m ning. He e' an e am le a h Pin e e e hei g h eam and
14. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 163 imila l n Ne fli e hei g h eam . Each eam ill ha e hei in e en ial c -f nc i nal e e i e b all f hem a e highl aligned a nd he g h i i n b he a in hich he l e he g h blem i he e he ' e l el c led. S j eca ing, e' e l ked a he d c -led g h f m 2009 n il n , e' e l ked a he a in hich a h man-cen ed a ach de ign can l e blem and a fe f he le e f ained g h. One migh nde ha ne ? The c en end and he gl bal i a i n ha a e ha ing b ine e and g h a e e c m le . The la ime I ga e hi alk I hink a in N embe and e en n , i h he em ene and i h ha ing edefine life le , I can nl imagine h c m le i ' g ing bec me f b ine e find g h and find cce . The e a e man g h m del he e f m ad e i ing, b c i i n, he b c i i n m del i he e e migh find he m bang f b ck in e m f h e b ild ela i n hi i h c me . S me f he b ine e in A alia a e al ead e e imen ing i h me f he e g h idea and I d belie e ha in de f c nnec he al e f he d c he c me , de ign, and a c me -cen e de ign i g ing be he ke diffe en ia . G h eam in man f he e m del a e g ing need c c ea e he b ine al e i h he c me and in a b c i i n ec n m can d ha beca e c me i illing a ahead f ime. Tha ' hen a h man-cen ed de ign i ni el i i ned be able be a c e c m e enc i h b ine e beca e e' e able ge he b m f he h and he m i a i n f he c me . Wi h ha , I ill lea e i h he e i n ha ha b gh me c n in e leading b de ign, f de ign, and Z e' alk hi m ning, again,
15. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 164 feel like he b kend ha I ha e ha e he e. B if all f in he a dience e e a k el e , ha i he c e e f d ing an b ine , and I ld like ha e hi e b Sadhg , h i India' 50 m infl en ial e n da , and he e i nl ne b ine , nl ne b ine in hi ld hich i a h man ellbeing. All he he b idia ie a e i eing a nd ha enan . Wi h ha , I lea e in eff c n in e kee g h g d. Thank e m ch. M a l gie f hing a a i h hi alk. STEVE BATY: Thank e m ch. Tha a nde f l. Al igh , la e en a i n f he af e n n, and f hi ea ' c nfe ence, c me f m Iain Ba ke . Iain i a g d f iend f mine, a b ine a ne f mine and a l ng- ime c llab a . I'm e , e f na e k i h Iain n a eg la ba i . S j ining f m Manl Vale in S dne , elc me, Iain. IAIN BARKER: Hell S e e, h a e d ing? STEVE BATY: Ve g d. IAIN BARKER: Wha a l el da i ' been. Le ' ee if I can ge hi king. Bea i h me. I ' al a ne e- acking. STEVE BATY: Tha l k g d. IAIN BARKER: Le me j a ange hing he e. S fi ff, a big hank S e e, Annabel and all he he I kn h a e in l ed in ing hi e en ge he , hank e m ch. I' e g he i ilege f b inging hi e en a cl e. M alk