UX14 - Design for 'simplexity' (Vinay Dixit)

Simple design solutions delivery immensely great customer experiences of products and services and influence customer behavior positively. Designers require an approach and thinking in the design process that allows them to cut through the volume and complexity of features, controls and information that humans access on digital systems today – in-order to ensure that products are clearer and more relevant in addressing real user needs.

Key Questions Answered
What is ‘simplicity’ in design?
Why simplicity is difficult to achieve without thinking of complexity?
How designers can balance simplicity and complexity in design thinking?
What are the different trends in simplicity and complexity of design?
What are the different principles to achieve simplicity?

Transcript

1. Simplexity design should always be a simple expression of purpose design for
2. Classical Styles •Ornamental •Decorative 1900 Modernism •Purist •International Style •Minimalism •Leveraged Industrial revolution •Absence of decorations •Simplification of forms Less is more Postmodernism 1975 •Fusion of forms •Mixing classical and modern forms Less is bore Historical context of design disciplines Architecture, industrial design, communication design Neo Modern 1995 •Steel and Glass •Intelligent buildings •Revival of older styles
3. less is more Farnsworth House One-room weekend retreat designed and built by German-American architect Ludwig Mies van der Rohe,
4. less is bore Wu Hall Princeton University, New Jersey, deigned by Robert Venturi
5. A genius minimalist. Dieter Rams
6. “Simplicity is hopelessly subtle, and many of its defining characteristics are implicit (that it hides in simplicity)”
8. Simplicity is about subtracting the obvious, and adding the meaningful.
12. Simplicity is about standing for the core values
14. complexity
15. “we live in an age when unnecessary things are our only necessities” Oscar Wilde, Irish poet and writer
16. Things that seem complicated can be preposterously simple; things that seem simple can be dizzyingly complex.
17. Complex cogs, gears, springs and flywheels of a watch 10 Hrs, 10 Min To yield a single, simple piece of information Helps in accurately rotating hour and minute hands
18. Google search experience is simple… Google in not!
19. we love complexities
20. 1. Content VS controls No games would sell if they are simple… No games would sell if the gaming console is made complex. Similarly, no one wants to ride a sports bike on a straight road either. Bike still require simpler cotrols
21. We were all excited to replace paper with plastic… which made our lives simpler ….but then! Multiple cards Multiple banks surcharge loyalty points Payment cycles Multiple pins frauds Call centers theft overspend 2. Simplicity comes at the price of complexity
22. 3. Complexity is required for business because to drive sales
23. Even when you sell washing machines like these once!!!
24. People are NOT willing to pay for a product that looks less capable …. At the same time not willing to compromise on controls
25. So, if Simplicity and Complexity needs to co- exist. We need a way to strike the right balance
26. Ways to achieve simplexity This can be tricky when you design for digital experiences…
27. complexity simplicity Poorly products and services Start here Usable with little differentiation Should not be difficult Gamification Misalignment with the purpose Genius design This is difficult delight
28. Possible possibilities… Move it far Eliminate Thoughtfully Manage choices by organization Allow scarcity and Constraints Make information visual Recognize patterns Design for Speed Instant gratification Make it human Make it humorous
29. Move it far More appears like less by simply moving it far
30. Eliminate thoughtfully Upgrade the value of a product by simplifying it and not downgrade – ‘don’t make it bore’
31. Managing choices by organization Paradox of choices require better organization of choices or provide no choices (“Plug it in and get a completely random mix of your music library) –ipod shuffle and radio example for giving no choice
34. Design for Speed Savings in time feel like simplicity Progress Display . Style Deception Facebook graph search
35. Instant gratification
36. scarcity vs. abundance Allow scarcity & Constraints
37. Pattern recognition Recognition over recall Recognize Patterns
38. Make it humane
39. Vs
40. Vs
41. Make it visual
45. exploratory
54. Design for context
56. Consider these two signs Make it humorous
57. Consider these two signs Happy weekend