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UX14 - Design for 'simplexity' (Vinay Dixit)

uxindia
October 10, 2014

UX14 - Design for 'simplexity' (Vinay Dixit)

Simple design solutions delivery immensely great customer experiences of products and services and influence customer behavior positively. Designers require an approach and thinking in the design process that allows them to cut through the volume and complexity of features, controls and information that humans access on digital systems today – in-order to ensure that products are clearer and more relevant in addressing real user needs.

Key Questions Answered
What is ‘simplicity’ in design?
Why simplicity is difficult to achieve without thinking of complexity?
How designers can balance simplicity and complexity in design thinking?
What are the different trends in simplicity and complexity of design?
What are the different principles to achieve simplicity?

uxindia

October 10, 2014
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Transcript

  1. Simplexity
    design should always be a simple
    expression of purpose
    design for

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  2. Classical Styles
    •Ornamental
    •Decorative
    1900 Modernism
    •Purist
    •International Style
    •Minimalism
    •Leveraged Industrial revolution
    •Absence of decorations
    •Simplification of forms
    Less is more
    Postmodernism
    1975
    •Fusion of forms
    •Mixing classical and modern forms
    Less is
    bore
    Historical context of design
    disciplines
    Architecture, industrial design, communication design
    Neo Modern
    1995
    •Steel and Glass
    •Intelligent
    buildings
    •Revival of older
    styles

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  3. less is more
    Farnsworth House
    One-room weekend retreat designed and built by German-American architect
    Ludwig Mies van der Rohe,

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  4. less is bore
    Wu Hall
    Princeton University, New Jersey, deigned by Robert Venturi

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  5. A genius minimalist. Dieter Rams

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  6. “Simplicity is
    hopelessly subtle,
    and many of its
    defining
    characteristics are
    implicit (that it hides
    in simplicity)”

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  7. Simplicity is about subtracting the
    obvious, and adding the
    meaningful.

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  8. Simplicity is about standing
    for the core values

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  9. “we live in an age
    when unnecessary
    things are our only
    necessities”
    Oscar Wilde, Irish poet and writer

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  10. Things that seem complicated
    can be preposterously simple;
    things that seem simple can be
    dizzyingly complex.

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  11. Complex cogs, gears,
    springs and flywheels of
    a watch
    10 Hrs, 10 Min
    To yield a single, simple
    piece of information
    Helps in accurately
    rotating hour and minute
    hands

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  12. Google search experience is simple…
    Google in not!

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  13. we love complexities

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  14. 1. Content VS controls
    No games would sell if they are simple…
    No games would sell if the gaming console is made complex.
    Similarly, no one wants to ride a sports bike on a straight road either.
    Bike still require simpler cotrols

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  15. We were all excited to replace paper with plastic…
    which made our lives simpler ….but then!
    Multiple cards
    Multiple banks
    surcharge
    loyalty points
    Payment cycles
    Multiple pins
    frauds
    Call centers
    theft
    overspend
    2. Simplicity comes at the
    price of complexity

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  16. 3. Complexity is required for
    business because to drive sales

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  17. Even when you sell washing machines
    like these once!!!

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  18. People are NOT willing to pay for a
    product that looks less capable ….
    At the same time not willing to
    compromise on controls

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  19. So, if Simplicity and
    Complexity needs to co-
    exist. We need a way to
    strike the right balance

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  20. Ways to achieve simplexity
    This can be tricky when you design for digital experiences…

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  21. complexity simplicity
    Poorly products and
    services
    Start here Usable with little
    differentiation
    Should not be difficult
    Gamification
    Misalignment with the purpose
    Genius design
    This is difficult
    delight

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  22. Possible possibilities…
    Move it far
    Eliminate Thoughtfully
    Manage choices by organization
    Allow scarcity and Constraints
    Make information visual
    Recognize patterns
    Design for Speed
    Instant gratification
    Make it human
    Make it humorous

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  23. Move it far
    More appears like less by simply moving it far

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  24. Eliminate thoughtfully
    Upgrade the value of a product by simplifying it and
    not downgrade – ‘don’t make it bore’

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  25. Managing choices by organization
    Paradox of choices require better organization of
    choices or provide no choices (“Plug it in and get a
    completely random mix of your music library) –ipod
    shuffle and radio example for giving no choice

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  26. Design for Speed
    Savings in time feel like simplicity
    Progress Display . Style Deception
    Facebook graph search

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  27. Instant gratification

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  28. scarcity vs. abundance
    Allow scarcity & Constraints

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  29. Pattern
    recognition
    Recognition
    over recall
    Recognize Patterns

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  30. Make it humane

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  31. Make it visual

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  32. Design for context

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  33. Consider these two signs
    Make it humorous

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  34. Consider these two signs
    Happy weekend

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