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UX14 - Design for 'simplexity' (Vinay Dixit)

October 10, 2014

UX14 - Design for 'simplexity' (Vinay Dixit)

Simple design solutions delivery immensely great customer experiences of products and services and influence customer behavior positively. Designers require an approach and thinking in the design process that allows them to cut through the volume and complexity of features, controls and information that humans access on digital systems today – in-order to ensure that products are clearer and more relevant in addressing real user needs.

Key Questions Answered
What is ‘simplicity’ in design?
Why simplicity is difficult to achieve without thinking of complexity?
How designers can balance simplicity and complexity in design thinking?
What are the different trends in simplicity and complexity of design?
What are the different principles to achieve simplicity?


October 10, 2014

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  1. Simplexity design should always be a simple expression of purpose

    design for
  2. Classical Styles •Ornamental •Decorative 1900 Modernism •Purist •International Style •Minimalism

    •Leveraged Industrial revolution •Absence of decorations •Simplification of forms Less is more Postmodernism 1975 •Fusion of forms •Mixing classical and modern forms Less is bore Historical context of design disciplines Architecture, industrial design, communication design Neo Modern 1995 •Steel and Glass •Intelligent buildings •Revival of older styles
  3. less is more Farnsworth House One-room weekend retreat designed and

    built by German-American architect Ludwig Mies van der Rohe,
  4. less is bore Wu Hall Princeton University, New Jersey, deigned

    by Robert Venturi
  5. A genius minimalist. Dieter Rams

  6. “Simplicity is hopelessly subtle, and many of its defining characteristics

    are implicit (that it hides in simplicity)”
  7. None
  8. Simplicity is about subtracting the obvious, and adding the meaningful.

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  12. Simplicity is about standing for the core values

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  14. complexity

  15. “we live in an age when unnecessary things are our

    only necessities” Oscar Wilde, Irish poet and writer
  16. Things that seem complicated can be preposterously simple; things that

    seem simple can be dizzyingly complex.
  17. Complex cogs, gears, springs and flywheels of a watch 10

    Hrs, 10 Min To yield a single, simple piece of information Helps in accurately rotating hour and minute hands
  18. Google search experience is simple… Google in not!

  19. we love complexities

  20. 1. Content VS controls No games would sell if they

    are simple… No games would sell if the gaming console is made complex. Similarly, no one wants to ride a sports bike on a straight road either. Bike still require simpler cotrols
  21. We were all excited to replace paper with plastic… which

    made our lives simpler ….but then! Multiple cards Multiple banks surcharge loyalty points Payment cycles Multiple pins frauds Call centers theft overspend 2. Simplicity comes at the price of complexity
  22. 3. Complexity is required for business because to drive sales

  23. Even when you sell washing machines like these once!!!

  24. People are NOT willing to pay for a product that

    looks less capable …. At the same time not willing to compromise on controls
  25. So, if Simplicity and Complexity needs to co- exist. We

    need a way to strike the right balance
  26. Ways to achieve simplexity This can be tricky when you

    design for digital experiences…
  27. complexity simplicity Poorly products and services Start here Usable with

    little differentiation Should not be difficult Gamification Misalignment with the purpose Genius design This is difficult delight
  28. Possible possibilities… Move it far Eliminate Thoughtfully Manage choices by

    organization Allow scarcity and Constraints Make information visual Recognize patterns Design for Speed Instant gratification Make it human Make it humorous
  29. Move it far More appears like less by simply moving

    it far
  30. Eliminate thoughtfully Upgrade the value of a product by simplifying

    it and not downgrade – ‘don’t make it bore’
  31. Managing choices by organization Paradox of choices require better organization

    of choices or provide no choices (“Plug it in and get a completely random mix of your music library) –ipod shuffle and radio example for giving no choice
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  34. Design for Speed Savings in time feel like simplicity Progress

    Display . Style Deception Facebook graph search
  35. Instant gratification

  36. scarcity vs. abundance Allow scarcity & Constraints

  37. Pattern recognition Recognition over recall Recognize Patterns

  38. Make it humane

  39. Vs

  40. Vs

  41. Make it visual

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  45. exploratory

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  54. Design for context

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  56. Consider these two signs Make it humorous

  57. Consider these two signs Happy weekend