UXINDIA 2015- Bring soul into your mobile experiences(Naveen Sethia) by uxindia

Good design makes us feel. We know good design when we see it and we’ve all seen great design concept get whittled down and diluted through multiple review cycles and the development process. Companies who maintain the essence of what makes a concept great is hard and it requires dogged persistence and dedication to the design. It’s no secret among designers that if you create an experience that connects with users on an emotional level, you’ve succeeded.

Transcript

3. Hello.
4. @naveensethia
5. cortana skype bing
6. xploree
7. 3 out of 5 people yell at their computers Yellers Liars
8. We all yell at our computers
9. We all blame objects around us
10. We project human emotion on everything, everywhere & all the time
11. Love Hate Expectations Disappointed Revenge
12. Understanding the connection between emotion & action AND Applying that knowledge to make a human connection through design
13. We want to design an emotional response that increases the likelihood a user will perform a desired behavior
14. Why do we care about soul? Why design for emotion? How do we do this? Product case study
15. Why design for emotion?
16. Designing for usability isn’t good enough.
17. If you make a usable interface, you’re doing well in our industry
19. 1. Emotion 2. Logic
20. Functional Reliable Usable Functional Reliable Usable Functional Reliable Usable Pleasurabl e
21. Products with emotional connection feels magical & meaningful.
22. Magic without meaning
23. Meaning without magic
24. Magical & meaningful
25. How do we do this?
26. DESIGNERS PROCESS DELIGHT
28. Make it human Keep it animal awesome scary
29. Keep it animal
30. 1. Attention is a scarce resource
31. Skills Challeng e FLOW Anxiety Boredom
32. Angry bird
33. 2. We’re build for patterns
34. HICKS LAW The time it takes to make a decision increases with the number of alternatives.
35. CASH APP
36. 3. Attractive things work better
37. DON NORMAN “Attractive things make people feel good, which in turn makes them think more creatively. How does that make something easier to use? Simple, by making it easier for people to find solutions to the problems they encounter.”
38. Rdio
39. Keep it animal
40. Make it human
41. 1. Be fun 2. Be conversational 3. Be empathetic 4. Be myself 5. Be interesting 6. Be surprised 7. Be grateful 8. Be inspire 9. Be trust 10. Be respected
42. 1. Be fun
43. Cortana personality
44. Polar
45. Clear
46. 2. Be conversational
47. Cortana
48. 3. Be empathetic
49. Google Maps
50. Zomato
51. Google Now
52. 4. Surprise
53. A moment of surprise compresses emotion into a split second… … and makes our reaction more intense thereby creating a strong imprint in our memory
54. Facebook / On this day
55. Yahoo Digest
56. Make it human Keep it animal
57. Mobile is eating the world.
59. Mobile is fundamentally changing the need to think about design, the interaction, and the experience in a substantive way.
61. XPLOREE Provide what you need at exactly the right moment with- in your apps.
62. EXPERIENCE Use Xploree keyboard on your favorite apps Presto brings discoveries as you type Experience the content on the presto cards
63. Going out “Where do we go for _____?"
64. Purchase “Are there any discount _____?"
65. Next adventure “Where to go for long weekend?"
66. New Movies “What is the next blockbuster?"
67. Know the day “What are the trending news stories?"
68. XPLOREE discovery platform www.xploree.com @XploreeMoments
69. Thanks. @naveensethia @KeypointTech @XploreeMoments