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UXINDIA 2015- Bring soul into your mobile experiences(Naveen Sethia) by uxindia

uxindia
October 31, 2015

UXINDIA 2015- Bring soul into your mobile experiences(Naveen Sethia) by uxindia

Good design makes us feel. We know good design when we see it and we’ve all seen great design concept get whittled down and diluted through multiple review cycles and the development process. Companies who maintain the essence of what makes a concept great is hard and it requires dogged persistence and dedication to the design. It’s no secret among designers that if you create an experience that connects with users on an emotional level, you’ve succeeded.

uxindia

October 31, 2015
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  1. Understanding the connection between emotion & action AND Applying that

    knowledge to make a human connection through design
  2. We want to design an emotional response that increases the

    likelihood a user will perform a desired behavior
  3. Why do we care about soul? Why design for emotion?

    How do we do this? Product case study
  4. HICKS LAW The time it takes to make a decision

    increases with the number of alternatives.
  5. DON NORMAN “Attractive things make people feel good, which in

    turn makes them think more creatively. How does that make something easier to use? Simple, by making it easier for people to find solutions to the problems they encounter.”
  6. 1. Be fun 2. Be conversational 3. Be empathetic 4.

    Be myself 5. Be interesting 6. Be surprised 7. Be grateful 8. Be inspire 9. Be trust 10. Be respected
  7. A moment of surprise compresses emotion into a split second…

    … and makes our reaction more intense thereby creating a strong imprint in our memory
  8. Mobile is fundamentally changing the need to think about design,

    the interaction, and the experience in a substantive way.
  9. EXPERIENCE Use Xploree keyboard on your favorite apps Presto brings

    discoveries as you type Experience the content on the presto cards