UXINDIA 2015- DEMOCRACY & GENDER EQUALITY (AISHWARYA LONIAL ) by uxindia

Transcript

1. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
2. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women DEMOCRACY & GENDER EQUALITY
3. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women CONDOM OR CONDEMN For a woman to carry a condom in her purse in India takes a great courage!
4. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women CONTROL WHAT DO WOMEN WANT ? HIV Abortions Sexually Transmitted Diseases
5. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women Disempowered & Inadequate
6. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women One in 10 men are embarrassed to ask for condoms, while 9 out of 10 women are too afraid to ask at all.
7. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women Design always mirrors what is going on in society and business.
8. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women Changing Perception’s can help solve a problem !
9. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women Lets break this ‘Taboo’
10. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women A packaging for condoms to be devised /designed which can appeal to women, is discreet and at the same time empowers them to fulfill what is but a natural instinct. As most women are embarrassed to ask for condoms considering the explicit graphic images on the existing packaging and its obvious implications.
11. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women Target Audience 1 : Urban aged 18 to 25 girls /women who can over a period of time be able to break the taboo and demand safe measures. Solution: A quirky yet discreet packaging designed targeted at the younger sexually active women.
12. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
13. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women Target audience 2: Rural Women aged 21 to 25 who have no power in the Patriarchal society, but can take measures if informed in a right manner. Solution : NGO’s and Doctors can hand out these discreet packages as a measure of family planning.
14. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
15. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women Female symbol used strategically, which makes this product over a time associated with women – rather then men. Design Strategy : It's a psychologically driven design which changes mass perception on a product category
16. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women Design could lead the way ... By embracing empathy to improve not just objects, as they traditionally have, but systems and services – often with dramatic results.
17. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women The Design intervention both physical and psychological hopes to over time bring changes in society and shift perceptions on female rights to protection and choices. Making it a Govt. of India Initiative would add value and credibility
18. MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women THANK YOU AISHWARYA LONIAL UG SEM 5 MITID