Women A packaging for condoms to be devised /designed which can appeal to women, is discreet and at the same time empowers them to fulfill what is but a natural instinct. As most women are embarrassed to ask for condoms considering the explicit graphic images on the existing packaging and its obvious implications.
Women Target Audience 1 : Urban aged 18 to 25 girls /women who can over a period of time be able to break the taboo and demand safe measures. Solution: A quirky yet discreet packaging designed targeted at the younger sexually active women.
Women Target audience 2: Rural Women aged 21 to 25 who have no power in the Patriarchal society, but can take measures if informed in a right manner. Solution : NGO’s and Doctors can hand out these discreet packages as a measure of family planning.
Women Female symbol used strategically, which makes this product over a time associated with women – rather then men. Design Strategy : It's a psychologically driven design which changes mass perception on a product category
Women The Design intervention both physical and psychological hopes to over time bring changes in society and shift perceptions on female rights to protection and choices. Making it a Govt. of India Initiative would add value and credibility