UXINDIA 2015- Design thinking in producing Digital Strategy (Jefferson Cornelius ) by uxindia

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October 29, 2015

UXINDIA 2015- Design thinking in producing Digital Strategy (Jefferson Cornelius ) by uxindia

Digital Strategy is an outcome of combining different disciplines. It could be Design, Marketing, Process , technology and others. How do you manage to bring the right strategy and how do you communicate business value to your stakeholders is anyone's challenge. Design thinking can be used effectively in such scenarios to build value propositions and collaboration techniques to bring out top class digital strategy. In the current world scenario we find the collision of business and technology streams. Increasingly the business teams in large enterprises are getting involved in the Digital business and vigorously participate in building of digital strategies. What has been largely technical domain now runs as business domain.

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uxindia

October 29, 2015
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