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UXINDIA16- UX gone wild -What happens when you take UX out of software and apply it to say furniture design ( Kranti M ) by uxindia

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
October 21, 2016

UXINDIA16- UX gone wild -What happens when you take UX out of software and apply it to say furniture design ( Kranti M ) by uxindia

We built a cross disciplinary design team from UX to Furniture design. Peppered that with a highly user centric approach. The result, we built a social furniture piece called bounce. It sold out inspite of a 30 day lead time and today after 700 pieces in the market it has spawned a whole range of UX inspired furniture. This talk is a look into the magic that happens at the intersection of disciplines. The attached document is only a place holder, a detailed presentation will be made if the topic is of interest. See www.furlenco.com for details about the concept and the team behind it. The company is now one of Indias largest online furniture companies. And I head the design team.



October 21, 2016


  1. None
  2. UX gone wild What happens when you take UX out

    of software and unleash it upon say : furniture design?
  3. UX and HF&E • UX has its root in human

    factors and ergonomics • But UX has evolved rapidly and flourished in the digital world. • Can some of these now standard UX practises and tools be taken back to non digital product design?
  4. So why did UX evolve so much faster?

  5. Users ignore or workaround inconvenient design in the real world

  6. Users can’t workaround inconvenie nt design in the online world

  7. Sometimes its frustratingly impossible to workaround

  8. So, UX was desperately required, Not Optional.

  9. Can UX professionals collaborate or apply their skill to solve

    real world design problems?
  10. Design and UX Current UX The opportunity for UX?

  11. The lines are already blurring

  12. We decided to test this on furniture

  13. • Change a deeply entrenched user behaviour of buying •

    Create furniture that are in context and disrupt the market. • If you want it, you rent it. Makes it super affordable. The challenge we took on.
  14. Starting with the users • Behaviour @ home • Urban

    Aspirers • Love to socialize
  15. Staying with the user • Living room furniture are a

    relic of a past era. • Entertaining has morphed into socializing
  16. The solution journey • kept the user in the middle

    of the entire journey. • Make our mistakes early. • Render our design concepts and get user reactions • Discovered new use cases during concept conversations
  17. The product

  18. None
  19. 100+ Interviews with real users from floor-sleeper TG 1 month

    From start to production ready prototype 6 Days! The first batch of 50 units went out of stock in in 6 days in spite of a 30 day wait for delivery 900 Happy Homes In less than an year, used in configurations we never imagined
  20. Extending the thought • What else can we do if

    we designed based on an user Insight?
  21. None
  22. Extending the thought

  23. Takeaways • Building a design team that’s truly cross functional

    • Evangelizing user centric design to business • Staying the course.
  24. empathy

  25. Thank you folks! Kranti M Kranti@furlenco.com @Kr_anti – Twitter in.linkedin.com/in/krantiakm

  26. The business journey • We used the user conversations to

    price discover what they would be willing to pay as monthly rental for such a product • We also discovered perceived value – How much do you think it would cost if you were to get this made? • Very valuable insights were revealed about how the product should be positioned • An example : Our product concept turns out is perfect for kids room, we did not start with this insight.
  27. tomtunguz.com World history http://portal.cs.oag.state.tx.us/OAGStaticContent/portal/login/help/listPasswordRules.htm