We built a cross disciplinary design team from UX to Furniture design. Peppered that with a highly user centric approach. The result, we built a social furniture piece called bounce. It sold out inspite of a 30 day lead time and today after 700 pieces in the market it has spawned a whole range of UX inspired furniture. This talk is a look into the magic that happens at the intersection of disciplines. The attached document is only a place holder, a detailed presentation will be made if the topic is of interest. See www.furlenco.com for details about the concept and the team behind it. The company is now one of Indias largest online furniture companies. And I head the design team.