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Why Web Accessibility

Why Web Accessibility

Webinar for SiteImprove

Nic Steenhout

April 16, 2013
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  1. Why Web
    Accessibility?
    Siteimprove webinar
    16 April 2013

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  2. 3 Main Reasons
    Commercial reasons
    It might be the law
    It’s the right thing to do

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  3. Commercial Reasons
    Increased market share
    No metrics to track visitors with disabilities
    20% of people have disabilities (1 in 5)
    Word of mouth – families and friends
    Improved public image
    > 50% of hotel & restaurant websites are not
    accessible
    ~ 14% increased business after access
    renovations. Extrapolation.

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  4. Not Just for People with
    Disabilities
    Increased accessibility often leads to
    increased usability
    Non-native English speakers
    Elderly
    Search engines – Google largest
    screenreader user

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  5. Legal Environment
    United Nations – Conventions on the Rights for
    Persons with Disabilities
    United States – Americans with Disabilities Act,
    Section 504, Section 508
    Canada – Human Rights Act, Govt On-Line
    New Zealand – Human Rights Act, e-Govt
    Australia – Disability Discrimination Act
    United Kingdom – Disability Discrimination Act,
    Special Educational Needs and Disabilities Act

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  6. Case Law & Jurisdiction
    International context – which law has
    jurisdiction?
    Sydney Olympics – Ordered to have site
    accessible. Failed. Damages ($20K)
    Target (settled) – Improve access, training,
    damages ($6K/claimant), etc
    Disney (settled) – Website, parks
    Netflix – Online providers are subject to
    federal law. All videos to be captioned.

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  7. The Right Thing To Do
    Businesses and organizations have social
    and ethical responsibilities
    Reducing barriers is the ethical thing to do

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  8. Follow-up
    Follow-up questions welcome
    http://accessibility.net.nz
    [email protected]
    Twitter: @vavroom

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