Asha Honeysett: A Maestro in Imparting the Art of a Fulfilling Life

JULY 2024 ENTERPRISE WIRED ASHA HONEYSETT A Maestro in Imparting
the Art of a Fullling Life Light Tower Founder Shark Tank Pitches- From the Shark Tank to Your Home: The Rise of Lumio CSR Activities of Famous Companies- Starbucks Community Stores Program

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FromEditorsDesk In the dynamic landscape of business coaching, where wisdom
meets innovation, finding the beacon that guides aspiring leaders can be transformative. As we delve into the currents of 2024, our issue The Most Inspiring Business Coach To Watch In 2024 uncovers the singular figure who embodies inspiration, knowledge, and a profound impact on the business coaching sphere. This year, our focus rests upon a luminary whose guidance has reshaped the trajectories of countless enterprises: Asha Honeysett, Founder of Light Tower, a personal development company—renowned for her unparalleled ability to distill complex strategies into actionable steps, Asha stands as a paragon of leadership in an era defined by rapid change and unprecedented challenges. Asha has been recognized as among the ‘Top 20 Life Coaches to Lookout For in 2022' by Entrepreneurs Herald, NYC Journal. As a psychologist and corporate consultant Asha has had the pleasure of working with several large organizations, including in male-dominated fields. About the women-centric initiatives she believes that being able to contribute to these programs for enhancing women's leadership via enhancing the psychology and understanding of why humans respond the way they do, seems to be again moving the needle on what is possible in creating deep and insightful workplaces. Asha’s work has already received global limelight, as she is the recipient of the Hall of Fame awards for eminent personalities. She is among the Top 20 Life Coaches. She believes mental health isn't just for tough times; it's crucial for maximizing progress, pursuing dreams, and enjoying life fully. As we honor Asha in this issue, we invite our readers not only to glean insights from her expertise but to contemplate the broader implications of [his/her/their] teachings. In [Coach's Name], we find not just a mentor, but a catalyst for change—an architect of futures where success is measured not only in profits but in the positive impact on communities and the world at large. In 2024, let us heed the wisdom of Asha as a guiding star in the tumultuous seas of business, where leadership transcends management and becomes a force for enduring transformation! HANNAH B.

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CONTENTS Asha Honeysett 12.

30. Article- Navigating Success The Art of Strategic Decision Making
22. Shark Tank Pitches- From the Shark Tank to Your Home: The Rise of Lumio 36. CSR Activities of Famous Companies- Starbucks Community Stores Program

| 2024 12

Personal development is a vital factor that shapes a person's
life. However, it is also the foundation of an individual’s professional development. While keeping oneself motivated at all times is easier said than done, doing so can provide a clearer path to life. Especially in the workplace, it can help you build a successful career and demonstrate your full potential. Keeping this in mind, numerous business leaders are imparting personality development services and playing the role of a life coach in people’s lives. One such woman business leader is Asha Honeysett, Founder of Light Tower, a personal development company. Asha Honeysett A Maestro in Imparting the Art of a Fullling Life Light Tower | Founder Cover Story www.enterprisewired.com | 13

| 2024 14

An Exclusive Framework Asha created the ‘Diamond Mind to Manifestation
Model,’ a cutting-edge model of reality that unifies scientific fields and elegantly unfolds to demonstrate the emergent process of self-actualization. It acts as a game changer in the high- performance industry. The models are specifically designed to break the high- performance-burn-out pattern and train participants from the inside out. It incorporates the necessary processes and practices for sustained high performance and fulfillment across all domains of life. She recognizes that providing disruptive solutions related to mental health and high performance via elevating consciousness comes at a cost. However, she believes that the cost not to embark on it is greater. The early life experiences gave her a deep appreciation for the fact that the storms of life will hit, and it’s how people respond, and more importantly, who you become, makes the difference for long-term sustainable success, as well as living a fulfilled life. Born in Darwin, Australia, Asha always felt deeply connected to her homeland and believes those early years were central to how she grew up to see the world around her. Hard Work Leads to Triumph Asha has been recognized as among the ‘Top 20 Life Coaches to Lookout For in 2022' by Entrepreneurs Herald, NYC Journal. As a psychologist and corporate consultant Asha has had the pleasure of working with several large organizations, including in male- dominated fields. About the women-centric initiatives she believes that being able to contribute to these programs for enhancing women's leadership via enhancing the psychology and understanding of why humans respond the way they do, seems to be again moving the needle on what is possible in creating deep and insightful workplaces. A Personal Story Leads to the Idea Asha’s interest in behavioral science was led by a tragic mishap. After an unfortunate accident, her father was left with a 68 percent disability due to severe trauma to the brain. To help her father and other patients like him, she decided to pursue behavioral science and completed a Bachelor in Psychological Science (Hons I) and a Master of Clinical Psychology. She has spent the last 15 years immersed in understanding what defines someone’s quality of life. Beyond her studies, she credits her father for being her greatest teacher in what it means to transcend the human condition, move beyond pain, and live with inner peace and purpose. Settled in Australia and leading a happy life with her husband, Asha is sought for her skills across countries. She takes pride in uplifting those around her. Her clients are now recognized for tackling well-being differently in the workspace. They are the recipients of various national awards, including being the Finalist for ‘Wellness Initiative of the Year 2021’ by the Australian Law Awards. Asha adds, “My passion is simple – help people alleviate their (often-silent) su ering, access and live from the best that is within them, and inspire them to pay it forward in their most meaningful endeavors. People’s state of being is contagious, and if we train people how to have their set-point as the best that is within them, they naturally uplift others wherever they go and the ripple e ect is exponential.” Cover Story www.enterprisewired.com | 15

Asha’s work has already received global limelight, as she is
the recipient of the Hall of Fame awards for eminent personalities. She is among the Top 20 Life Coaches. She believes mental health isn't just for tough times; it's crucial for maximizing progress, pursuing dreams, and enjoying life fully. Covid’s Impact After many years of delivering therapy to people from all walks of life, Asha began to recognize the edges of practicing psychology in traditional settings and using traditional modalities. She hit the ground running when the pandemic first hit. While working in a private practice at the time she saw traditional services become overwhelmed with long and expanding waitlists. With seemingly no end in sight, it quickly became obvious that there was a need for an alternative to access traditional support for how to not only adapt but thrive in the new landscape. Having a strong interest in growth following adversity and what creates the highest quality of life from the inside out, she decided to start offering high-performance mindset practices to help ensure people came out of the Corona era more resilient and self- actualized than ever before. She firmly believes in gaining mastery of the discipline. One’s life force is taken on when a person is fully immersed in his/her passions by continued hunger. In this way, Light Tower came about- to serve as a light for the darkness for those who are trying to answer the inner calling. The company teaches models of self- transcendence based on the principle of consilience. Cover Story | 2024 16

Asha believes anything that is new needs to be developed
from ground zero. We should learn from others who have walked the path we are into now, to optimize growth. As a health professional, she implemented a different mindset to enter into the entrepreneurial arena. She had the enthusiasm to stand out and find integrative ways of being. She challenged the status quo of how well-being and human potential are foreseen. With this opinion, she also says that having the right support team is essential who holds the passion. When disastrous conditions arise, it is important to be at a choice point, says Asha. The mind imagines the worst-case scenario most of the time. The reactive part of the brain doesn’t know the difference between a real experience and an unreal experience. To be focused, some basic self-care practices need to be practiced by humans. We need to peek into our minds and set our sights on what is the most vital to us at a given time. Asha Honeysett Designation: Founder Company: Light Tower + + Faced Matters Head-on www.enterprisewired.com | 17

Strength is the Weakness Asha states her strength is her
weakness too. It is like a switch that doesn’t seem to turn off for her. Her strength also includes her insights. She says people need to take time to heal, learn more, and become more of who they truly are, she believes the world will be a better place. The Diamond Mind Program The Diamond Mind Program trains the three core facets of the mind’s processing ability. Elevating conscious awareness, activating your highest-order intentions, and training your focused attention. The model moves you out of distraction and into optimal action for your highest vision of the future. Asha highlights a great quote by Jim Rohn, “It is the set of the sails, not the direction of the wind that determines which way we will go.” In addition, she has shared a list of questions that one can ask themselves to refocus the mind after the storm has hit. Here are those questions: What am I aware of in this situation? What is my mind attempting to tell me as the “truth of this situation?” Is it possible that my mind has reminded me of an old fear or an old story in an attempt to keep me safe in this situation? To move forward in a meaningful way, what do I need to let go of? What past hurt, what old story, what thinking habits, feeding habits, and behavioral habits? What do I need to align myself with to transcend this circumstance? What empowering thoughts, what emotional state, what behaviors? What is my highest-order vision of the future in this area of my life and who do I need to become to move towards it? Maneuvering Through the Depths Asha’s philosophy revolves around securing her most meaningful goals, the 3 deep C’s—deep curiosity, deep care, and deep commitment. She believes that when a person can train the mind to be deeply curious, they can suspend judgment and get back into generating creative solutions. Deep care enables lasting connections as one co-creates the most meaningful outcomes, as success isn’t a solo pursuit. The deep commitment allows us to stay the course even when the going gets tough. Asha says, “The world is at a critical point of change and people are hungry to experience the best that life has to offer. This has created an openness and willingness to explore the self and what is possible like never before. It is deeply meaningful for me to be able to contribute to this need at this time, offering a light for the darkness and a unified system to guide and cultivate - the purpose within.” Cover Story | 2024 18

www.enterprisewired.com | 19

| 2024 22

Have you ever thought that a book can also become
a lighting source? Seems impossible. Max Gunawan brings this fantastical concept to life and has made this impossible, possible. His innovative piece of work “Lumio” has changed the way how people think about books. Books could do more than enlighten your mind - They could brighten up your room too. In this article, we will learn about the rising story of Lumio, its functionality, its shark tank experience, and its illuminating success. www.enterprisewired.com | 23

The Rise of Lumio: Its Beginning In 2012, Max Gunawan
started a tiny workshop in San Francisco. Initially, Lumio was created simply out of his desire to create an object that was beautiful, surprising, functional, and joyful. The lamp was made from durable Tyvek pages and sustainable hardwood covers. It exemplifies a perfect blend of form and function that captures the essence of modern minimalism. Fortunately, that product grew into an award-winning bestseller, sold in more than 200 retailers across more than 30 countries. It was featured in the New York Times, and won numerous awards, from Red Dot’s “Best of the Best” Cannes Lions to Good Design Awards. Functionality and Sustainability of Lumio Max's intention to build Lumio was not just about creating a beautiful lamp. He prioritized the flexibility in use for their users and provided innovative and quality products. For this, he added the single tap brightness and speaker control feature in Lumio. This brilliance in design eliminated the need for buttons to operate and gave a seamless experience. He focused on sustainability by utilizing eco- friendly materials like cast resin and sand in its manufacturing. These features in the product bring heavy challenges for other manufacturers to manufacture products that are user- friendly and eco-friendly. Now customers didn’t just demand a source of light, they wanted an aesthetically pleasing product that didn’t harm the environment. This is how by prioritizing user experience and sustainability, Lumio became a catalyst for positive change within the industry. With a unique product and a clear vision, Max felt to take the next step to make his product big. For this, he needed a large investment and the right mentor to manufacture a massive quantity of products. He set his sights on Shark Tank. This was a good opportunity for Max to get the financial backing and mentorship to take his company to the next level. To make sure they didn’t miss any opportunity, Max and his team spent countless hours preparing for the pitch. He practiced his presentation, prepared himself for the potential questions from the sharks, and rehearsed how to handle their inevitable critiques. | 2024 24

Max always has impressive quality which immediately looked out as
he walked on the set of Shark Tank. Straightforward on the set, he addressed his potential customers with a bit of condence and a smile on his face. His ask was $250,000 for 8% of the company. Max started his pitch by showcasing his product. He picks up the Lumio, which appears the same as a book to the sharks. But as he opens it, somewhat dramatic happens. It is revealed that the book is a light. The sharks are delighted to see it. He opens the light near his chest, opened 360 degrees, it lights up his face. Max explains multiple ways of using the Lumio, “You can put it at on the table to create some ambient light in a room, you can make it stand upright, you can use it for focus, or if you have multiple Lumio lights, you can put them together”. | 2024 26

Max gives his sample pieces to each of the sharks;
They all are impressed, but Robert seems the most excited about the product. Kevin says that he is interested, and he offers a unique deal to Max. Kevin’s deal values the company at double the expected value of Max, $6 million. All of them are certain that the product gonna work in the marketplace. Mark even mentions that once the episode airs, he will receive a considerable boost in the orders. Kevin offers the highest value for the company. In return, Mark offers double of Max's request, $500K for 16% of the company. Daymond makes one of the exciting pitches, offering $750K for 20% of the company. Things are up in the air until Robert augments his offer. Initially, He offered $250K but for 2% more equity than Max had anticipated. After some consideration and hearing the fluctuations in offers by other sharks, Robert took his offer to $350K for a 10% stake. That means he added $100K more to his deal, in return for no additional equity. After some deep thinking, Max decides to go with Robert's offer. They both were excited about the deal. www.enterprisewired.com | 27

Shark Mark Cuban’s words were right. Just after 15 minutes
of airing the episode, 3000 orders were placed for Lumio Lights. Sales have increased dramatically from there. Max took an interesting approach to marketing. He knew his product would perform well in the market if he avoided signiﬁcant distributors. Perhaps this is the reason why Max keeps the price at $200 and still be able to sell massive amounts of inventory. The commitment to providing customers with innovative and quality products kept Lumio at the forefront of the design world. Conclusion After securing a deal with Robert on Shark Tank, Lumio saw a boost in sales and recognition. With Robert's investment, Lumio expanded its product line and reached new markets. Today, Lumio remains a leading provider of unique lighting solutions, appreciated worldwide for its innovative design. As of 2024, the company has started making products in “ve” colors - maple, walnut, orange, red and yellow. Aside from their websites, their products are available on Amazon and other online retailers. Illuminating Success of Lumio | 2024 28

Navigating Success The Art of Strategic Decision Making In the
ever-evolving landscape of business, the ability to make informed and strategic decisions is paramount. Strategic decision making is not merely a process; it is an art that requires a combination of analytical prowess, foresight, and eﬀective leadership. This comprehensive guide delves into the intricacies of strategic decision making, exploring its fundamental principles, key components, challenges, and the role it plays in steering organizations toward success. | 2024 30

Defining Strategic Decision Making 1. Core Concepts Strategic Thinking: At
its essence, it involves thinking strategically—anticipating future trends, considering long-term goals, and aligning decisions with the overall vision and mission of the organization. Decision Science: Strategic decisions often draw upon decision science, a multidisciplinary field that incorporates aspects of psychology, economics, and mathematics to understand and improve decision-making processes. 2. Key Components Goal Alignment: Strategic decisions should align with the overarching goals and objectives of the organization. This ensures that every decision contributes to the realization of the organization’s vision. Risk Assessment: An integral part of strategic decision making involves assessing potential risks and uncertainties. This includes identifying, analyzing, and mitigating risks to make informed and proactive decisions. Resource Allocation: Efficient allocation of resources, including financial, human, and technological assets, is a critical component. Strategic decisions should optimize the use of resources to achieve the desired outcomes. Principles of Strategic Decision Making 1. Long-Term Vision Future-Oriented: Strategic decisions are inherently future-oriented, considering the long- term impact and sustainability of choices made today. This requires leaders to envision the organization’s trajectory in the years and decades to come. Adaptability: A long-term vision does not imply rigidity. Successful decision making involves being adaptable and responsive to changing circumstances, market dynamics, and technological advancements. 2. Data-Driven Insights Informed Decision Making: Leveraging data and analytics provides the foundation for informed decision making. Data- driven insights enable leaders to assess trends, identify opportunities, and make decisions based on empirical evidence. Forecasting: Anticipating future scenarios through data analysis and forecasting allows organizations to position themselves strategically in the market and capitalize on emerging trends. 3. Stakeholder Involvement Collaboration: Inclusive decision-making processes involve key stakeholders at various levels. Collaborative efforts ensure diverse perspectives are considered, fostering a sense of ownership and commitment to the strategic direction. Communication: Transparent communication of strategic decisions is essential. Leaders must effectively convey the rationale behind decisions, the expected outcomes, and the role each stakeholder plays in the execution of the strategy. www.enterprisewired.com | 31

| 2024 32 1. Uncertainty and Complexity Dynamic Environments: The
business landscape is often dynamic, marked by rapid changes in technology, market conditions, and global events. Strategic decision making must navigate uncertainty and complexity with agility. Incomplete Information: Decisions are made in an environment where complete information is rarely available. Leaders must learn to make well-informed decisions despite the inherent ambiguity and lack of perfect information. 2. Cognitive Biases Confirmation Bias: The tendency to favor information that confirms preexisting beliefs can lead to suboptimal decisions. Strategic decision-makers must be aware of cognitive biases and actively seek diverse perspectives. Overconfidence: Overestimating one’s abilities or the accuracy of information can result in risky decisions. Cultivating a culture of humility and openness to feedback is crucial in mitigating overconfidence. 3. Implementation Challenges Resistance to Change: Even well-crafted strategic decisions may face resistance from within the organization. Leaders must anticipate and address resistance to ensure the effective implementation of strategic plans. Resource Constraints: Limited resources can pose challenges in executing strategic decisions. Efficient resource allocation and a phased implementation approach are essential to overcoming these constraints. Role of Leadership in Strategic Decision Making 1. Visionary Leadership Setting the Tone: Visionary leaders articulate a compelling vision that serves as a guiding light for strategic decision making. They inspire and motivate teams by creating a shared understanding of the organization’s purpose and direction. Cultivating Innovation: Visionary leaders encourage innovation and creative thinking. They foster a culture where calculated risks are embraced, and employees feel empowered to contribute innovative ideas to the decision-making process. Challenges in Strategic Decision Making 2. Decisiveness Timely Decision Making: Effective leaders exhibit decisiveness by making timely decisions. Delayed decision making can lead to missed opportunities or increased risks, underscoring the importance of decisive leadership. Learning from Mistakes: Decisive leaders also recognize the inevitability of occasional missteps. Instead of dwelling on failures, they view them as learning opportunities and adjust their strategies accordingly. 3. Emotional Intelligence Understanding Stakeholder Emotions: Leaders with high emotional intelligence navigate the complexities of strategic decision making by understanding and managing their own emotions and those of their team members and stakeholders. Conflict Resolution: Emotional intelligence enables leaders to navigate conflicts that may arise during the decision-making process. They foster a collaborative environment where conflicts are addressed constructively. | 2024 32

Technological Advancements and Decision Support 1. Artificial Intelligence (AI) Predictive
Analytics: AI and machine learning algorithms contribute to predictive analytics, providing organizations with insights that aid in forecasting and decision making. Automated Decision Systems: AI-driven decision support systems automate routine decisions, allowing human decision makers to focus on more complex and strategic aspects. 2. Big Data Analytics Data-Driven Decision Making: Big data analytics processes vast amounts of data to extract meaningful patterns and insights, enabling organizations to make more informed and strategic decisions. Real-Time Analytics: The ability to analyze data in real-time enhances the agility of decision-making processes, enabling organizations to respond promptly to changing conditions. 1. Integration of AI and Human Decision Making Augmented Intelligence: The future of strategic decision making involves the symbiotic relationship between AI and human decision makers, where AI augments human intelligence and supports more effective decision making. Explainable AI: As AI systems become more sophisticated, the importance of explainable AI grows. Future trends involve developing AI models that provide clear explanations for their decision-making processes, promoting transparency and trust. 2. Sustainable Decision Making Environmental, Social, and Governance (ESG) Considerations: Organizations increasingly integrate ESG considerations into their decision-making processes. Sustainable decision making involves assessing the impact of decisions on the environment, society, and governance. Corporate Social Responsibility (CSR): Future strategic decisions are likely to be influenced by a commitment to CSR, with organizations prioritizing social and environmental responsibility alongside financial considerations. 3. Continuous Learning and Adaptation Agile Decision Making: The adoption of agile methodologies extends beyond software development to strategic decision making. Agile decision-making processes prioritize adaptability, iterative learning, and quick responses to change. Scenario Planning: Organizations will invest in scenario planning methodologies to anticipate and prepare for various potential future scenarios. This approach enhances resilience and readiness for unexpected developments. Future Trends www.enterprisewired.com | 33

| 2024 36

Starbucks, a prominent player in the coﬀee industry worldwide, is
well-known for its dedication to social responsibility and community involvement. One of its signiﬁcant initiatives is the Starbucks Community Stores Program. This program was created to promote community development and address local needs, incorporating Starbucks' corporate social responsibility (CSR) principles into the fabric of local neighborhoods. | 2024 38

Introduction to Starbucks and the Community Stores Program Starbucks, which
was founded in 1971, has expanded from a single store in Seattle to a global chain of coffeehouses with thousands of locations around the world. In addition to serving coffee, Starbucks has always prioritized ethical sourcing, environmental responsibility, and community engagement. The Starbucks Community Stores Program is a prime example of this dedication, as it focuses on creating stores that serve as more than just coffee shops, but also as centers for social impact and community growth. The Vision Behind the Community Stores Program The Community Stores Program focuses on addressing social and economic challenges in underserved communities. Each store collaborates with local nonprofits and organizations to offer education, employment opportunities, and support services that are customized to meet the specific needs of the community. Through these partnerships, Starbucks utilizes its presence to generate positive and enduring change. Local Partnerships: Each Community Store collaborates with local nonprofits to address important issues such as youth unemployment, education, and housing. These partnerships are crucial for identifying and meeting the specific needs of the community. By working with organizations deeply rooted in and knowledgeable about local challenges, Community Stores can implement targeted and effective solutions. For example, a partnership may involve hosting job fairs with a local employment agency, organizing educational workshops with schools, or working with housing nonprofits to support affordable housing initiatives. Job Training and Employment: Community Stores provide comprehensive job training programs to equip residents with valuable skills and job opportunities. These programs may include vocational training, resume-building workshops, and interview preparation sessions. The goal is to reduce unemployment rates within the community and create pathways for career advancement. By offering training aligned with local job market needs, Community Stores help ensure participants are well-prepared to secure stable and fulfilling employment. Youth Support and Education: Recognizing the importance of investing in the next generation, many Community Stores prioritize youth education and support programs. This can include mentorship programs where young people are paired with role models for guidance and support. Tutoring sessions may be offered to assist students with their studies, while scholarship programs can provide financial aid for higher education. These initiatives aim to empower young individuals, giving them the confidence and resources needed to succeed academically and personally. www.enterprisewired.com | 39

Volunteerism and Community Engagement: Starbucks encourages its employees to participate
in volunteer activities and community service to give back to the communities they serve. Organized events and initiatives may include community clean-up days, food drives, or fundraising events for local causes. By engaging in these activities, employees not only contribute to the improvement of their communities but also promote a sense of unity and purpose. This focus on volunteerism helps strengthen community bonds and fosters a culture of active citizenship among employees and residents. | 2024 40

Impact and Success Stories The Starbucks Community Stores Program has
achieved significant success since its establishment. For example, the first Community Store in Harlem, New York, has offered job training and employment opportunities for local youth, leading to a decrease in unemployment rates. In Ferguson, Missouri, a Community Store was opened in response to social unrest and has collaborated with local organizations to assist in economic revitalization and community healing. One noteworthy success story is the Starbucks Community Store in South Los Angeles. Through partnerships with local nonprofit organizations, this store has provided resources and assistance to formerly incarcerated individuals, aiding The Starbucks Community Stores Program exemplifies how businesses can play a pivotal role in addressing social and economic challenges. By integrating community development into its core operations, Starbucks not only enhances its CSR initiatives but also strengthens the communities it serves. Through local partnerships, job training, youth support, and volunteerism, Starbucks Community Stores are making a tangible difference, one cup of coffee at a time. in their reintegration into society and securing stable employment. These initiatives demonstrate the transformative impact of the Community Stores Program. Future of the Community Stores Program Starbucks is planning to expand the Community Stores Program, with a goal of opening 100 Community Stores by 2025. This expansion demonstrates the company's continued commitment to using its resources for social good and making a positive impact in communities globally. www.enterprisewired.com | 41

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Asha Honeysett: A Maestro in Imparting the Art of a Fulfilling Life

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