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Hussam Hammo, Tamatem

Ad234dd95cba9583d22026dcbb44ce9a?s=47 wnconf
November 21, 2017

Hussam Hammo, Tamatem

The MENA's Up & Coming Mobile Gaming Market

(White Nights Conference Moscow 2017)
The official conference website — http://wnconf.com

Ad234dd95cba9583d22026dcbb44ce9a?s=128

wnconf

November 21, 2017
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  1. MENA Rising Hussam Hammo CEO | Tamatem Games

  2. Tamatem Inc. | 2017 founders@tamatem.co | @tamatemgames The MENA market

  3. Tamatem Inc. | 2017 founders@tamatem.co | @tamatemgames Market Size $4.4b

    Smartphones 500m users in MENA Fastest Growing Market The MENA market
  4. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 5PQNBSLFUTJOUIF.&/" w 5VSLFZ

    w ,JOHEPNPG4BVEJ"SBCJB w *SBO w 6OJUFE"SBC&NJSBUFT
  5. Tamatem Inc. | 2017 founders@tamatem.co | @tamatemgames Arabic is the

    4th most spoken language 100M Arabic smartphone users <1% of content is available in Arabic Highest ARPPU in the world ~$270.55 *(Average Revenue Per Paying User) * The Arabic Market
  6. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Saudi Arabia -

    75% of population is active online - 2nd most profitable country in MENA after Turkey - 19th most profitable country worldwide
  7. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 • Arabic is

    the main language • 2-7 hours of free time daily • 51% under the age of 25 years old • Very attached to their culture, religion & traditions • Need online social interaction
  8. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 • Highest spenders

    in the world • 15% of females are employed • 48% play games • 31% spend money on games every month
  9. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Top Free Games

    Top Grossing Games Paid Games - SLG - Cards including Poker - RPG - Sports - Racing/ Drifting - Board Games - Casual Games
  10. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Translation Vs. Localization

    - Text Translation - Graphics - Story - ASO - UI Direction (RTL) - Adapting local culture
  11. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Translation Vs. Localization

    - Length of text - Dialects - Numbers - Male or Female? - Special Characters
  12. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Translation Vs. Localization

  13. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 IAP Vs. Ads

    Ads 20% IAP 80% The focus should be on games that monetize well through IAP Video Ads eCPM: ~$2.5 Low fill rate
  14. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 iOS Vs. Android

    iOS 35% Android 65% - Revenue is 60/40 for iOS - Low end Android phones - Revenue for Android is increasing in 2017
  15. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Case Studies Delivery

    King #1 Overall across the region Death Road #1 Overall across the region Shake the Metal #1 Overall across the region Shake the Metal -Rush #1 Overall across the region
  16. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Case Studies -

    Car types - Maps - Music
  17. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Case Studies Before

    After Belot VIP: #1 Cards game in Saudi Arabia Emphasis on VIP Status Emphasis on traditional clothes
  18. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Case Studies 0

    75000 150000 225000 300000 December January February March April May June July August $52,103.00 $60,524.00 $76,061.00 $123,800.00 $146,045.00 $202,551.00 $236,646.00 $256,000.00 $300,000.00
  19. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 - #1 Grossing

    game for 1 year - Good localization (not excellent) - $10m revenue per month
  20. Publish your game in the MENA region founders@tamatem.co | @tamatemgames

    If you are interested in tapping into uncharted market in MENA, Contact us today Tamatem Inc. | 2017 @hussamhammo