Hussam Hammo, Tamatem

The MENA's Up & Coming Mobile Gaming Market

(White Nights Conference Moscow 2017)
The official conference website — http://wnconf.com

Transcript

1. MENA Rising Hussam Hammo CEO | Tamatem Games
2. Tamatem Inc. | 2017 founders@tamatem.co | @tamatemgames The MENA market
3. Tamatem Inc. | 2017 founders@tamatem.co | @tamatemgames Market Size $4.4b Smartphones 500m users in MENA Fastest Growing Market The MENA market
4. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 5PQ
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5. Tamatem Inc. | 2017 founders@tamatem.co | @tamatemgames Arabic is the 4th most spoken language 100M Arabic smartphone users <1% of content is available in Arabic Highest ARPPU in the world ~$270.55 *(Average Revenue Per Paying User) * The Arabic Market
6. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Saudi Arabia - 75% of population is active online - 2nd most profitable country in MENA after Turkey - 19th most profitable country worldwide
7. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 • Arabic is the main language • 2-7 hours of free time daily • 51% under the age of 25 years old • Very attached to their culture, religion & traditions • Need online social interaction
8. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 • Highest spenders in the world • 15% of females are employed • 48% play games • 31% spend money on games every month
9. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Top Free Games Top Grossing Games Paid Games - SLG - Cards including Poker - RPG - Sports - Racing/ Drifting - Board Games - Casual Games
10. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Translation Vs. Localization - Text Translation - Graphics - Story - ASO - UI Direction (RTL) - Adapting local culture
11. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Translation Vs. Localization - Length of text - Dialects - Numbers - Male or Female? - Special Characters
12. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Translation Vs. Localization
13. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 IAP Vs. Ads Ads 20% IAP 80% The focus should be on games that monetize well through IAP Video Ads eCPM: ~$2.5 Low fill rate
14. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 iOS Vs. Android iOS 35% Android 65% - Revenue is 60/40 for iOS - Low end Android phones - Revenue for Android is increasing in 2017
15. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Case Studies Delivery King #1 Overall across the region Death Road #1 Overall across the region Shake the Metal #1 Overall across the region Shake the Metal -Rush #1 Overall across the region
16. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Case Studies - Car types - Maps - Music
17. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Case Studies Before After Belot VIP: #1 Cards game in Saudi Arabia Emphasis on VIP Status Emphasis on traditional clothes
18. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 Case Studies 0 75000 150000 225000 300000 December January February March April May June July August $52,103.00 $60,524.00 $76,061.00 $123,800.00 $146,045.00 $202,551.00 $236,646.00 $256,000.00 $300,000.00
19. founders@tamatem.co | @tamatemgames Tamatem Inc. | 2017 - #1 Grossing game for 1 year - Good localization (not excellent) - $10m revenue per month
20. Publish your game in the MENA region founders@tamatem.co | @tamatemgames If you are interested in tapping into uncharted market in MENA, Contact us today Tamatem Inc. | 2017 @hussamhammo