Miracle Wanzo - Facebook & Instagram Advertising for eCommerce

Miracle Wanzo is an eCommerce entrepreneur with over a decade of experience in online and offline retail sales, manufacturing and importing.

Facebook and Instagram Advertising for eCommerce

If you’re struggling or confused about advertising on Facebook or Instagram, or you’ve just given up in frustration, this talk will demystify the platform and give you to-the-point tips on generating revenue from Facebook and Instagram advertising. You’ll gain more knowledge of how you can use Facebook ads for your business, and have a few small steps you can implement immediately to build success on the platform.

Transcript

1. WANZO MIRACLE 12:00 MAIN ROOM NEXT WOOCONF2016 FACEBOOK & INSTAGRAM ADVERTISING FOR ECOMMERCE
2. MAKE
 FACEBOOK ADS 
 WORK FOR YOU MIRACLE WANZO
3. MAKE FACEBOOK ADS WORK FOR YOU Quick stats • Over 1 billion users daily • Over 20 minutes a day spent on Facebook, on website and in-app • Over 2.5 million active advertisers • Self-serve interface that allows small budgets • Insanely detailed targeting opportunities: persistent log-ins & cookie-less
4. MAKE FACEBOOK ADS WORK FOR YOU THE REALITY Your customers are on Facebook, there’s no doubt about it… You just have to reach them effectively and affordably
5. MAKE FACEBOOK ADS WORK FOR YOU THE CHALLENGE • Huge platform, huge opportunity, lots of moving parts • Always changes – what works this week might not work next week • Poorly documented • Requires lots of experimentation • Definitely not “set it and forget it”
6. MAKE FACEBOOK ADS WORK FOR YOU UNDERSTAND THE GAME • YOU PAY FOR IMPRESSIONS! • The GOAL is to get the clicks, engagement, leads and conversions • Even though you bid per click, conversion etc., you PAY for impressions so your goal is to get the most bang for your buck
7. MAKE FACEBOOK ADS WORK FOR YOU MY TIPS • MOBILE FIRST! • Don’t think ads, think engagement • Create conversations and experiences • Organic “boost” • Talk to people like they’re people… this IS what Facebook IS
8. MAKE FACEBOOK ADS WORK FOR YOU MY TIPS • Find your audience, but don’t go overboard • Sometimes you’ll have to disregard most of the “traditional advertising” knowledge you have
9. MAKE FACEBOOK ADS WORK FOR YOU TARGETING TIPS • Facebook interests are the bottomless pit of advertising • Developers: WordPress over 11 mil globally, but Yoast is 141K • Merchants: Cycling over 230 mil, but Single Track Magazine around 730K • Dog products story • Flex targeting
10. MAKE FACEBOOK ADS WORK FOR YOU MY TIPS • Monitor and optimize • Pivot, refine and iterate • Leave your ego out of it, make decisions based on DATA • Keep trying and refining
11. MAKE FACEBOOK ADS WORK FOR YOU COMMIT TO SUCCESS
12. MAKE FACEBOOK ADS WORK FOR YOU THE GOLDMINE • Custom Audiences • Lookalike Audiences • Audience Insights (of your own audiences also)
13. MAKE FACEBOOK ADS WORK FOR YOU AT THE BARE MINIMUM… • Retargeting is low hanging fruit • Get your custom audience pixel on your sites immediately and collect that data • Set up your open graph tags properly
14. MAKE FACEBOOK ADS WORK FOR YOU RESOURCES • Perpetual Traffic Podcast • Art of Paid Traffic Podcast • Digital Marketer • Smart Marketer • Ad Espresso: 20% off 3 mos w WOOCONF • Mamaya: 30 day Free Trial + 30% off first 12 months w wooconf30412
15. MAKE FACEBOOK ADS WORK FOR YOU CONTACT ME Facebook Messenger: Miracle Wanzo
16. GET SOME LEADS MAKE SOME MONEY GO FORTH & PROSPER