Zohar Gilad - eCommerce Search: Everything You Wanted to Know but Never Dared to Ask

Zohar Gilad is the CEO and Co-Founder of InstantSearch+, bringing state-of-the-art eCommerce site search to online merchants – at an affordable cost. Throughout his career, Zohar has been the driving force behind over 20 software products that have since been used by millions of users worldwide at large enterprises, small businesses, and consumers. Zohar served as an executive and officer at Mercury Interactive (acquired by HP), and Precise Software. Zohar has a B.Sc. in Computer Science from the Technion, Israel, and an MBA from INSEAD, France. He currently resides in California.

eCommerce Search: Everything you Wanted to Know but Never Dared to Ask

Visitors who search your store are 2-10X more likely to convert from those who don’t. This makes search an extremely effective merchandising vehicle to delight your visitors. This talk is about pragmatic, actionable tips on what to do and what not do with eCommerce search. It is a fun, example rich talk that is based on our experience with over 150,000 stores worldwide.

Transcript

1. GILAD ZOHAR 04:35 AUTOMATTIC MAIN ROOM NEXT WOOCONF2016 ECOMMERCE SEARCH: EVERYTHING YOU WANTED TO KNOW BUT NEVER DARED TO ASK
2. Everything You Wanted To Know About eCommerce Site Search And Never Dared To Ask… Zohar Gilad
3. Why Should You Care About Search? (c) 2015 Fast Simon Inc. 81 People Who Search Have Come to Buy • Search Conversion = 2.5X Non-Search Conversion • Search Related Revenue = 47% of Total Revenue
4. How Big A Store Would Pay for Search? (c) 2015 Fast Simon Inc. 82 Distribution of Woo Stores by Catalog Size 0% 3% 6% 9% 12% 1-50 101-150 201-300 400-500 751-1000 1501-2500 >5000 50%
5. Better Search Relevancy > 1.5X Conversion How is relevancy measured? (c) 2015 Fast Simon Inc. 83
6. Search Need for Speed is Critical
 Engaging Visitors is Key (c) 2015 Fast Simon Inc. 84 Engage Instantly Rich AutoComplete Get Results Fast Render Results Fast Use Filters
7. Search Merchandising 101 Have A Clear, Visible Search Box (c) 2015 Fast Simon Inc. 85 • Use HTML, Short Code, or Widget if you don’t have one
8. Search Merchandising 101 Make Sure Your SERP is Good on Mobile (c) 2015 Fast Simon Inc. 86 • ~50% of eCommerce Search Traffic is Mobile
9. Search Merchandizing 101:
 How are visitors looking for products? (c) 2015 Fast Simon Inc. 87 • Product title, brand, attribute, SKU, taxonomies
10. Search Merchandizing 101:
 What shoppers are NOT finding? (c) 2015 Fast Simon Inc. 88 • Shoppers looking for SHOTS in a fashion store? • Brits looking for PUSHCARTS in US baby gear? • ENGLISH ROSES in a flower shop?
11. Conclusion: It’s Never Too Early To Get Your Search Ready for the Holidays…
12. Thank You Very Much I am Zohar Gilad That’s My Story And I’m Sticking To It… zohar@instantsearchplus.com