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Product Thinking with the Product Field

Product Thinking with the Product Field

A short introduction to the complexity of product innovation, Product Thinking and the Product Field. (Talk at betahaus Academy, April 2016)

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Wolfgang Wopperer-Beholz

April 08, 2016
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Transcript

  1. Product Thinking With the Product Field

  2. None
  3. Distribution and transaction costs are disappearing. Information is available in

    abundance. Attention is becoming the scarce resource. Digital changes everything.
  4. None
  5. It’s not enough to improve existing concepts. Production and distribution

    have to be reconsidered as fundamentally as user needs and business models. Radically new conditions require radically new products.
  6. None
  7. Simple rules and linear processes don’t do it justice. They

    regularly lead to false assessments, failure and frustration: Product innovation is complex.
  8. You User

  9. You User

  10. You User

  11. You User

  12. Drivers Enablers Users Customers Production Distribution Motivations Goals

  13. Drivers Enablers Users Customers Production Distribution Motivations Goals

  14. Drivers Enablers Users Customers Production Distribution Motivations Goals Viability Desirability

    Marketability Feasibility Product
  15. Drivers Enablers Users Customers Production Distribution Motivations Goals UX Marketing

    Product Management Engineering Viability Desirability Marketability Feasibility Product
  16. Product Thinking to the Rescue!

  17. Product Thinking is a mindset and methodology that treats product

    innovation as a complex system and aims to maximize its sustainable impact on all stakeholders.
  18. The Product Field is a cognitive medium for product innovation:

    A model, a canvas and a toolbox to collaboratively develop better products and systematically increase your capacity for innovation.
  19. Product Field: Model

  20. Drivers Enablers Users Customers Production Distribution Motivations Goals Viability Desirability

    Marketability Feasibility UX Marketing Product Management Engineering Product
  21. Drivers Enablers Users Customers Production Distribution Motivations Goals Product

  22. Drivers Enablers Users Customers Production Distribution Motivations Goals Product Uniqueness

    Problem Solution Alternatives
  23. Drivers Enablers Users Customers Production Distribution Motivations Goals Product Uniqueness

    Problem Solution Alternatives VALUE MARKET IDEA RESOURCES
  24. Product Field: Canvas

  25. None
  26. None
  27. None
  28. Product Field: Toolbox

  29. Frame Establish shared understanding Map Gather facts and generate shared

    big picture Check Validate consistency, coherence and viability Find Discover strengths, weaknesses and potential
  30. Let’s field some products! Wolfgang Wopperer-Beholz wolfgang.wopperer@mindmatters.de
 mindmatters Eifflerstr. 43

    22769 Hamburg http://mindmatters.de