Product Thinking with the Product Field

A short introduction to the complexity of product innovation, Product Thinking and the Product Field. (Talk at betahaus Academy, April 2016)

Transcript

1. Product Thinking With the Product Field
3. Distribution and transaction costs are disappearing. Information is available in abundance. Attention is becoming the scarce resource. Digital changes everything.
5. It’s not enough to improve existing concepts. Production and distribution have to be reconsidered as fundamentally as user needs and business models. Radically new conditions require radically new products.
7. Simple rules and linear processes don’t do it justice. They regularly lead to false assessments, failure and frustration: Product innovation is complex.
8. You User
9. You User
10. You User
11. You User
12. Drivers Enablers Users Customers Production Distribution Motivations Goals
13. Drivers Enablers Users Customers Production Distribution Motivations Goals
14. Drivers Enablers Users Customers Production Distribution Motivations Goals Viability Desirability Marketability Feasibility Product
15. Drivers Enablers Users Customers Production Distribution Motivations Goals UX Marketing Product Management Engineering Viability Desirability Marketability Feasibility Product
16. Product Thinking to the Rescue!
17. Product Thinking is a mindset and methodology that treats product innovation as a complex system and aims to maximize its sustainable impact on all stakeholders.
18. The Product Field is a cognitive medium for product innovation: A model, a canvas and a toolbox to collaboratively develop better products and systematically increase your capacity for innovation.
19. Product Field: Model
20. Drivers Enablers Users Customers Production Distribution Motivations Goals Viability Desirability Marketability Feasibility UX Marketing Product Management Engineering Product
21. Drivers Enablers Users Customers Production Distribution Motivations Goals Product
22. Drivers Enablers Users Customers Production Distribution Motivations Goals Product Uniqueness Problem Solution Alternatives
23. Drivers Enablers Users Customers Production Distribution Motivations Goals Product Uniqueness Problem Solution Alternatives VALUE MARKET IDEA RESOURCES
24. Product Field: Canvas
28. Product Field: Toolbox
29. Frame Establish shared understanding Map Gather facts and generate shared big picture Check Validate consistency, coherence and viability Find Discover strengths, weaknesses and potential
30. Let’s field some products! Wolfgang Wopperer-Beholz wolfgang.wopperer@mindmatters.de
 mindmatters Eifflerstr. 43 22769 Hamburg http://mindmatters.de