Εσύ θα σε ακολουθούσες; | Τι είναι brand; Τι είναι content marketing και πως λειτουργεί σήμερα. Social media και τέχνη του storytelling. Γεώργιος Ευστρατιάδης - 2ο WordPress Meetup Patras

Transcript

1. 1
   A story about
   content
   marketing, social
   media and brand.
   

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2. teamXlusive
   ➔ 10+ years of experience on
   Digital marketing
   ➔ SEO & content strategy /
   storytelling expert
   ➔ My notes / posts are
   lectured in Universities
   ➔ I’m a Dad, a marketeer, a
   blogger & an entrepreneur
   Chief Storyteller / Content strategist
   I
   2
   Hello, I’m
   Georgios
   

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3. teamXlusive 3
   MEET
   TEAMXLUSIVE
   We love to tell stories. Your stories.
   Getting input and providing multifunctional output
   for any possible audience.
   Our craft, is our love for stories.
   

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4. teamXlusive 4
   A FULL-SERVICE STORYTELLER.
   (CONTENT MARKETING)
   Every company, is its story. Its actions. Its values.
   With such an input we manage to create visual,
   audio, textual or even imaginary creations that
   tell that story to:
   The right story
   At the right time
   At the right audience
   In the right way
   

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5. teamXlusive 5
   "..artful and strategic
   storytelling…”
   ― Gary Vaynerchuk
   Jab, Jab, Jab, Right Hook:
   How to Tell Your Story in a Noisy World
   “The incredible brand awareness and
   bottom-line profits achievable through social
   media marketing require hustle, heart,
   sincerity, constant engagement, long-term
   commitment, and most of all, artful and
   strategic storytelling.”
   

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6. teamXlusive 6
   WE HAVE ONE CLIENT
   THE AUDIENCE
   We love our Brand partners but we love
   their audience more.
   We create stories that resonate with their
   audiences and communicate their
   message in a artful, entertaining or
   informative way.
   Audience comes always first.
   

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7. teamXlusive 7
   INTERRUPTING
   MARKETING IS DEAD
   For decades marketers all they had to do
   was interrupt the audience experience to
   get their attention.
   This is no longer the case.
   

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8. THINGS HAVE CHANGED..
   8
   BEFORE NOW
   

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9. teamXlusive 9
   DIGITAL AGE OPENED
   THE DIALOGUE
   People can now choose when and how they
   consume their content. People don't want
   advertisement to interrupt their entertainment,
   so advertisement must become THE
   ENTERTAINMENT.
   

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10. teamXlusive 10
    DON'T INTERRUPT
    THEIR
    ENTERTAINMENT
    BECOME THEIR
    ENTERTAINMENT
    MAKE CONTENT
    THAT EARNS THE
    ATTENTION,
    ENTERTAINS OR
    INFORMS
    

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11. THINGS CHANGED A LOT.
    11
    BEFORE NOW
    

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12. teamXlusive 12
    EVERY
    COMPANY IS
    A MEDIA
    COMPANY.
    In 2019, every company MUST have
    a person or a team that
    understands and speaks “digital”.
    

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13. teamXlusive 13
    SO.
    WHAT IS CONTENT
    MARKETING ANYWAY?
    

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14. teamXlusive 14
    BUT WHY ALL THIS
    HUSTLE ?
    

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15. teamXlusive 15
    B R A N D
    

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16. teamXlusive 16
    WHAT IS BRAND ?
    

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17. teamXlusive 17
    WHAT IS BRAND ?
    “Your brand is
    what other people
    say about you
    when you're not in
    the room.”
    

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18. teamXlusive 18
    Brand είναι η ιστορία που λέει
    ένα προϊόν για εσένα, όταν ο
    άλλος σε βλέπει να το έχεις. Ή
    για να το πάω λίγο πιο πέρα,
    είναι η ιστορία που λες εσύ στον
    εαυτό σου όταν το αποκτάς.
    

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19. teamXlusive
    ● Brand είναι o λόγος που πληρώνεις 5 ευρώ στα Starbucks
    για τον χειρότερο καφέ του κόσμου.
    ● Brand είναι ο λόγος που πληρώνεις 1200 ευρώ για ένα
    iPhone την στιγμή που αυτά που χρειάζεσαι τα έχει και ένα
    των 250.
    ● Brand είναι ο λόγος που πληρώνεις 80 ευρώ για ένα
    μπλουζάκι της Nike που ξέρεις πως δεν αξίζει περισσότερο
    από 5.
    ● Brand είναι ο λόγος που θες να φοράς λευκά ακουστικά και
    όχι μαύρα όταν κάνεις βόλτα στην πόλη.
    ● Brand είναι ο λόγος που παραγγέλνεις ένα BigMac που ο
    θεός να το κάνει big.
    19
    WHAT IS A BRAND ANYWAY?
    

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20. teamXlusive 20
    The iPod story
    

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21. teamXlusive 21
    The “Look my car” story
    

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22. teamXlusive 22
    THE PROCESS OF BUILDING
    YOUR BRAND CALLED
    B R A N D I N G
    

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23. teamXlusive 23
    “Branding is the process involved in
    creating a unique name and image
    for a product in the consumers’
    mind, mainly through advertising
    campaigns with a consistent theme.
    Branding aims to establish a
    significant and differentiated
    presence in the market that attracts
    and retains loyal customers“.
    

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24. 24
    CONTENT MARKETING IS
    THE PERFECT BRANDING
    TOOL!
    

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25. teamXlusive 25
    SOME SIMPLE POINTERS
    

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26. teamXlusive
    Don’t talk to Facebook like it’s
    Instagram.
    Give what people expect.
    26
    RESPECT THE ROOM
    YOU ARE IN.
    USE THE TOOLS
    YOU ARE GIVEN.
    

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27. teamXlusive
    A PERSONALIZED
    NEWSPAPER, FOR
    EVERY PERSON IN
    THE WORLD.
    27
    FACEBOOK
    1.7B Active Monthly Users
    

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28. teamXlusive
    A PERSONALIZED
    MAGAZINE, FOR
    EVERY PERSON IN
    THE WORLD.
    28
    INSTAGRAM
    1B Active Monthly Users
    

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29. teamXlusive
    A REAL-TIME
    CONVERSATION
    AROUND KEY
    MOMENTS, WITH A
    PERSONAL 1-TO-1
    TOUCH.
    29
    TWITTER
    335M Active Monthly Users
    

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30. teamXlusive
    THE
    PROFESSIONAL
    PLACE TO
    CONFERENCE AND
    TALK BUSINESS.
    30
    LINKED IN
    290M Active Monthly Users
    

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31. teamXlusive
    THE WORLD’s
    LARGEST VIDEO
    SEARCH ENGINE.
    31
    YOUTUBE
    1.9B Active Monthly Users
    

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32. teamXlusive
    THE WORLD’s
    LARGEST SEARCH
    ENGINE. WHERE
    PEOPLE IS
    LOOKING FOR
    INFO AND
    ANSWERS.
    32
    GOOGLE
    1.9B Active Monthly Users
    

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33. teamXlusive 33
    MULTI-DAILY INTERACTION
    SHOULD NOT BE ALL
    BUSINESS
    

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34. 34
    PEOPLE LIKE
    STORIES
    

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35. teamXlusive 35
    EMOTIONAL
    INVESTMENT
    

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36. teamXlusive 36
    Είσαι λοιπόν η ιστορια που λένε
    οι άλλοι για εσένα.
    

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37. teamXlusive 37
    Οι μεγάλες εταιρίες, οι μεγάλες
    χώρες και οι μεγάλες
    θρησκείες, δεν αφήνουν ποτέ
    αυτή την ιστορία να την
    δημιουργήσεις εσύ για αυτούς.
    Είναι από τους βασικούς λόγους
    που είναι μεγάλες.
    

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38. Your Company Name 38
    Final tip.
    Do the test!
    

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39. 39
    Thank
    You!
    <3
    Connect with me!
    Facebook: /efstratiadis
    Instagram: @gefstratiadis
    linkedin.com/in/efstratiadis
    Blog: www.brandstories.gr
    www.teamxlusive.com
    

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