Εσύ θα σε ακολουθούσες; | Τι είναι brand; Τι είναι content marketing και πως λειτουργεί σήμερα. Social media και τέχνη του storytelling. Γεώργιος Ευστρατιάδης - 2ο WordPress Meetup Patras

Εσύ θα σε ακολουθούσες; | Τι είναι brand; Τι είναι content marketing και πως λειτουργεί σήμερα. Social media και τέχνη του storytelling. Γεώργιος Ευστρατιάδης - 2ο WordPress Meetup Patras

A717e9d055b2284e573b2412e32f5397?s=128

WordPress Greek Community

December 08, 2019
Tweet

Transcript

  1. 2.

    teamXlusive ➔ 10+ years of experience on Digital marketing ➔

    SEO & content strategy / storytelling expert ➔ My notes / posts are lectured in Universities ➔ I’m a Dad, a marketeer, a blogger & an entrepreneur Chief Storyteller / Content strategist I 2 Hello, I’m Georgios
  2. 3.

    teamXlusive 3 MEET TEAMXLUSIVE We love to tell stories. Your

    stories. Getting input and providing multifunctional output for any possible audience. Our craft, is our love for stories.
  3. 4.

    teamXlusive 4 A FULL-SERVICE STORYTELLER. (CONTENT MARKETING) Every company, is

    its story. Its actions. Its values. With such an input we manage to create visual, audio, textual or even imaginary creations that tell that story to: The right story At the right time At the right audience In the right way
  4. 5.

    teamXlusive 5 "..artful and strategic storytelling…” ― Gary Vaynerchuk Jab,

    Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World “The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”
  5. 6.

    teamXlusive 6 WE HAVE ONE CLIENT THE AUDIENCE We love

    our Brand partners but we love their audience more. We create stories that resonate with their audiences and communicate their message in a artful, entertaining or informative way. Audience comes always first.
  6. 7.

    teamXlusive 7 INTERRUPTING MARKETING IS DEAD For decades marketers all

    they had to do was interrupt the audience experience to get their attention. This is no longer the case.
  7. 9.

    teamXlusive 9 DIGITAL AGE OPENED THE DIALOGUE People can now

    choose when and how they consume their content. People don't want advertisement to interrupt their entertainment, so advertisement must become THE ENTERTAINMENT.
  8. 10.

    teamXlusive 10 DON'T INTERRUPT THEIR ENTERTAINMENT BECOME THEIR ENTERTAINMENT MAKE

    CONTENT THAT EARNS THE ATTENTION, ENTERTAINS OR INFORMS
  9. 12.

    teamXlusive 12 EVERY COMPANY IS A MEDIA COMPANY. In 2019,

    every company MUST have a person or a team that understands and speaks “digital”.
  10. 17.

    teamXlusive 17 WHAT IS BRAND ? “Your brand is what

    other people say about you when you're not in the room.”
  11. 18.

    teamXlusive 18 Brand είναι η ιστορία που λέει ένα προϊόν

    για εσένα, όταν ο άλλος σε βλέπει να το έχεις. Ή για να το πάω λίγο πιο πέρα, είναι η ιστορία που λες εσύ στον εαυτό σου όταν το αποκτάς.
  12. 19.

    teamXlusive • Brand είναι o λόγος που πληρώνεις 5 ευρώ

    στα Starbucks για τον χειρότερο καφέ του κόσμου. • Brand είναι ο λόγος που πληρώνεις 1200 ευρώ για ένα iPhone την στιγμή που αυτά που χρειάζεσαι τα έχει και ένα των 250. • Brand είναι ο λόγος που πληρώνεις 80 ευρώ για ένα μπλουζάκι της Nike που ξέρεις πως δεν αξίζει περισσότερο από 5. • Brand είναι ο λόγος που θες να φοράς λευκά ακουστικά και όχι μαύρα όταν κάνεις βόλτα στην πόλη. • Brand είναι ο λόγος που παραγγέλνεις ένα BigMac που ο θεός να το κάνει big. 19 WHAT IS A BRAND ANYWAY?
  13. 23.

    teamXlusive 23 “Branding is the process involved in creating a

    unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers“.
  14. 26.

    teamXlusive Don’t talk to Facebook like it’s Instagram. Give what

    people expect. 26 RESPECT THE ROOM YOU ARE IN. USE THE TOOLS YOU ARE GIVEN.
  15. 29.

    teamXlusive A REAL-TIME CONVERSATION AROUND KEY MOMENTS, WITH A PERSONAL

    1-TO-1 TOUCH. 29 TWITTER 335M Active Monthly Users
  16. 32.

    teamXlusive THE WORLD’s LARGEST SEARCH ENGINE. WHERE PEOPLE IS LOOKING

    FOR INFO AND ANSWERS. 32 GOOGLE 1.9B Active Monthly Users
  17. 37.

    teamXlusive 37 Οι μεγάλες εταιρίες, οι μεγάλες χώρες και οι

    μεγάλες θρησκείες, δεν αφήνουν ποτέ αυτή την ιστορία να την δημιουργήσεις εσύ για αυτούς. Είναι από τους βασικούς λόγους που είναι μεγάλες.
  18. 39.

    39 Thank You! <3 Connect with me! Facebook: /efstratiadis Instagram:

    @gefstratiadis linkedin.com/in/efstratiadis Blog: www.brandstories.gr www.teamxlusive.com