Εσύ θα σε ακολουθούσες; | Τι είναι brand; Τι είναι content marketing και πως λειτουργεί σήμερα. Social media και τέχνη του storytelling. Γεώργιος Ευστρατιάδης - 2ο WordPress Meetup Patras

Transcript

1. 1 A story about content marketing, social media and brand.

2. teamXlusive ➔ 10+ years of experience on Digital marketing ➔

   SEO & content strategy / storytelling expert ➔ My notes / posts are lectured in Universities ➔ I’m a Dad, a marketeer, a blogger & an entrepreneur Chief Storyteller / Content strategist I 2 Hello, I’m Georgios

3. teamXlusive 3 MEET TEAMXLUSIVE We love to tell stories. Your

   stories. Getting input and providing multifunctional output for any possible audience. Our craft, is our love for stories.

4. teamXlusive 4 A FULL-SERVICE STORYTELLER. (CONTENT MARKETING) Every company, is

   its story. Its actions. Its values. With such an input we manage to create visual, audio, textual or even imaginary creations that tell that story to: The right story At the right time At the right audience In the right way

5. teamXlusive 5 "..artful and strategic storytelling…” ― Gary Vaynerchuk Jab,

   Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World “The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”

6. teamXlusive 6 WE HAVE ONE CLIENT THE AUDIENCE We love

   our Brand partners but we love their audience more. We create stories that resonate with their audiences and communicate their message in a artful, entertaining or informative way. Audience comes always first.

7. teamXlusive 7 INTERRUPTING MARKETING IS DEAD For decades marketers all

   they had to do was interrupt the audience experience to get their attention. This is no longer the case.

8. THINGS HAVE CHANGED.. 8 BEFORE NOW

9. teamXlusive 9 DIGITAL AGE OPENED THE DIALOGUE People can now

   choose when and how they consume their content. People don't want advertisement to interrupt their entertainment, so advertisement must become THE ENTERTAINMENT.

10. teamXlusive 10 DON'T INTERRUPT THEIR ENTERTAINMENT BECOME THEIR ENTERTAINMENT MAKE

    CONTENT THAT EARNS THE ATTENTION, ENTERTAINS OR INFORMS

11. THINGS CHANGED A LOT. 11 BEFORE NOW

12. teamXlusive 12 EVERY COMPANY IS A MEDIA COMPANY. In 2019,

    every company MUST have a person or a team that understands and speaks “digital”.

13. teamXlusive 13 SO. WHAT IS CONTENT MARKETING ANYWAY?

14. teamXlusive 14 BUT WHY ALL THIS HUSTLE ?

15. teamXlusive 15 B R A N D

16. teamXlusive 16 WHAT IS BRAND ?

17. teamXlusive 17 WHAT IS BRAND ? “Your brand is what

    other people say about you when you're not in the room.”

18. teamXlusive 18 Brand είναι η ιστορία που λέει ένα προϊόν

    για εσένα, όταν ο άλλος σε βλέπει να το έχεις. Ή για να το πάω λίγο πιο πέρα, είναι η ιστορία που λες εσύ στον εαυτό σου όταν το αποκτάς.

19. teamXlusive • Brand είναι o λόγος που πληρώνεις 5 ευρώ

    στα Starbucks για τον χειρότερο καφέ του κόσμου. • Brand είναι ο λόγος που πληρώνεις 1200 ευρώ για ένα iPhone την στιγμή που αυτά που χρειάζεσαι τα έχει και ένα των 250. • Brand είναι ο λόγος που πληρώνεις 80 ευρώ για ένα μπλουζάκι της Nike που ξέρεις πως δεν αξίζει περισσότερο από 5. • Brand είναι ο λόγος που θες να φοράς λευκά ακουστικά και όχι μαύρα όταν κάνεις βόλτα στην πόλη. • Brand είναι ο λόγος που παραγγέλνεις ένα BigMac που ο θεός να το κάνει big. 19 WHAT IS A BRAND ANYWAY?

20. teamXlusive 20 The iPod story

21. teamXlusive 21 The “Look my car” story

22. teamXlusive 22 THE PROCESS OF BUILDING YOUR BRAND CALLED B

    R A N D I N G

23. teamXlusive 23 “Branding is the process involved in creating a

    unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers“.

24. 24 CONTENT MARKETING IS THE PERFECT BRANDING TOOL!

25. teamXlusive 25 SOME SIMPLE POINTERS

26. teamXlusive Don’t talk to Facebook like it’s Instagram. Give what

    people expect. 26 RESPECT THE ROOM YOU ARE IN. USE THE TOOLS YOU ARE GIVEN.

27. teamXlusive A PERSONALIZED NEWSPAPER, FOR EVERY PERSON IN THE WORLD.

    27 FACEBOOK 1.7B Active Monthly Users

28. teamXlusive A PERSONALIZED MAGAZINE, FOR EVERY PERSON IN THE WORLD.

    28 INSTAGRAM 1B Active Monthly Users

29. teamXlusive A REAL-TIME CONVERSATION AROUND KEY MOMENTS, WITH A PERSONAL

    1-TO-1 TOUCH. 29 TWITTER 335M Active Monthly Users

30. teamXlusive THE PROFESSIONAL PLACE TO CONFERENCE AND TALK BUSINESS. 30

    LINKED IN 290M Active Monthly Users

31. teamXlusive THE WORLD’s LARGEST VIDEO SEARCH ENGINE. 31 YOUTUBE 1.9B

    Active Monthly Users

32. teamXlusive THE WORLD’s LARGEST SEARCH ENGINE. WHERE PEOPLE IS LOOKING

    FOR INFO AND ANSWERS. 32 GOOGLE 1.9B Active Monthly Users

33. teamXlusive 33 MULTI-DAILY INTERACTION SHOULD NOT BE ALL BUSINESS

34. 34 PEOPLE LIKE STORIES

35. teamXlusive 35 EMOTIONAL INVESTMENT

36. teamXlusive 36 Είσαι λοιπόν η ιστορια που λένε οι άλλοι

    για εσένα.

37. teamXlusive 37 Οι μεγάλες εταιρίες, οι μεγάλες χώρες και οι

    μεγάλες θρησκείες, δεν αφήνουν ποτέ αυτή την ιστορία να την δημιουργήσεις εσύ για αυτούς. Είναι από τους βασικούς λόγους που είναι μεγάλες.

38. Your Company Name 38 Final tip. Do the test!

39. 39 Thank You! <3 Connect with me! Facebook: /efstratiadis Instagram:

    @gefstratiadis linkedin.com/in/efstratiadis Blog: www.brandstories.gr www.teamxlusive.com