Εσύ θα σε ακολουθούσες; | Τι είναι brand; Τι είναι content marketing και πως λειτουργεί σήμερα. Social media και τέχνη του storytelling. Γεώργιος Ευστρατιάδης - 2ο WordPress Meetup Patras
Εσύ θα σε ακολουθούσες; | Τι είναι brand; Τι είναι content marketing και πως λειτουργεί σήμερα. Social media και τέχνη του storytelling. Γεώργιος Ευστρατιάδης - 2ο WordPress Meetup Patras
SEO & content strategy / storytelling expert ➔ My notes / posts are lectured in Universities ➔ I’m a Dad, a marketeer, a blogger & an entrepreneur Chief Storyteller / Content strategist I 2 Hello, I’m Georgios
its story. Its actions. Its values. With such an input we manage to create visual, audio, textual or even imaginary creations that tell that story to: The right story At the right time At the right audience In the right way
Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World “The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”
our Brand partners but we love their audience more. We create stories that resonate with their audiences and communicate their message in a artful, entertaining or informative way. Audience comes always first.
choose when and how they consume their content. People don't want advertisement to interrupt their entertainment, so advertisement must become THE ENTERTAINMENT.
στα Starbucks για τον χειρότερο καφέ του κόσμου. • Brand είναι ο λόγος που πληρώνεις 1200 ευρώ για ένα iPhone την στιγμή που αυτά που χρειάζεσαι τα έχει και ένα των 250. • Brand είναι ο λόγος που πληρώνεις 80 ευρώ για ένα μπλουζάκι της Nike που ξέρεις πως δεν αξίζει περισσότερο από 5. • Brand είναι ο λόγος που θες να φοράς λευκά ακουστικά και όχι μαύρα όταν κάνεις βόλτα στην πόλη. • Brand είναι ο λόγος που παραγγέλνεις ένα BigMac που ο θεός να το κάνει big. 19 WHAT IS A BRAND ANYWAY?
unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers“.
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