Leonidas Touroutoglou - Buyer Centered Design for Premium WordPress Themes - WordCamp Athens 2016

Transcript

1. Buyer Centered Design for Premium WordPress Themes
2. Niche vs MultiPurpose Not really a question...
3. Cleanstart (multipurpose) vs HealthFlex (medical niche)
4. What is Buyer Centered Design? User centered design with an extra focus on marketing
5. User-centered design tries to optimize the product around how users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product. User-centered design answers questions about users and their tasks and goals, then uses the findings to make decisions about development and design.
6. UCD of a web site, seeks to answer the following questions: • Who are the users? • What are the users’ tasks and goals? • What are the users’ experience levels? • What functions do the users need? • What information might the users need, and in what form do they need it? • How do users think it should work?
7. User Centered Design seeks to answer: Who are the Users? Buyer Centered Designs adds to that question: Who are the Buyers?
8. Who are the buyers of WordPress Themes? The Business Owners who “pull the trigger” for the sale The “implementers” who influence the decision (Designers / Developers) You have to please them both!
9. Step I Market Research Find a niche with potential
10. Step II Niche Research Get to know your niche
11. Identify your end users & your Buyers Research their personas
12. Create a real-life sitemap & content Your buyers want to see a real web site
13. Produce a detailed product sheet Your designer will thank you
14. Step III Design the real content Death to Lorem Ipsum
15. “Content precedes design. Design in the absence of content is not design, it’s decoration.” - Jeffrey Zeldman.
16. Step IV Get Feedback and expand Your customers will show you the way
17. Thank you!