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Leonidas Touroutoglou - Buyer Centered Design for Premium WordPress Themes - WordCamp Athens 2016

Leonidas Touroutoglou - Buyer Centered Design for Premium WordPress Themes - WordCamp Athens 2016

WordPress Greek Community

November 19, 2016
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Transcript

  1. Buyer Centered Design for
    Premium WordPress Themes

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  2. Niche vs MultiPurpose
    Not really a question...

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  3. Cleanstart (multipurpose) vs HealthFlex (medical niche)

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  4. What is
    Buyer Centered Design?
    User centered design
    with an extra focus on marketing

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  5. User-centered design tries to
    optimize the product around how
    users can, want, or need to use the
    product, rather than forcing the
    users to change their behavior to
    accommodate the product.
    User-centered design answers
    questions about users and their
    tasks and goals, then uses the
    findings to make decisions about
    development and design.

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  6. UCD of a web site, seeks to answer the following questions:
    ● Who are the users?
    ● What are the users’ tasks and goals?
    ● What are the users’ experience levels?
    ● What functions do the users need?
    ● What information might the users need, and in what form do they need it?
    ● How do users think it should work?

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  7. User Centered Design seeks to answer:
    Who are the Users?
    Buyer Centered Designs adds to that question:
    Who are the Buyers?

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  8. Who are the buyers of WordPress
    Themes?
    The Business Owners who
    “pull the trigger” for the sale
    The “implementers” who
    influence the decision
    (Designers / Developers)
    You have to please them both!

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  9. Step I
    Market Research
    Find a niche with potential

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  10. Step II
    Niche Research
    Get to know your niche

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  11. Identify your end users & your Buyers
    Research their personas

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  12. Create a real-life sitemap & content
    Your buyers want to see a real web site

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  13. Produce a detailed product sheet
    Your designer will thank you

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  14. Step III
    Design the real content
    Death to Lorem Ipsum

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  15. “Content precedes design. Design in the absence of content
    is not design, it’s decoration.” - Jeffrey Zeldman.

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  16. Step IV
    Get Feedback and expand
    Your customers will show you the way

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  17. Thank you!

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