Leonidas Touroutoglou - Buyer Centered Design for Premium WordPress Themes - WordCamp Athens 2016

Transcript

1. Buyer Centered Design for
   Premium WordPress Themes
   

   View Slide

2. Niche vs MultiPurpose
   Not really a question...
   

   View Slide

3. Cleanstart (multipurpose) vs HealthFlex (medical niche)
   

   View Slide

4. What is
   Buyer Centered Design?
   User centered design
   with an extra focus on marketing
   

   View Slide

5. User-centered design tries to
   optimize the product around how
   users can, want, or need to use the
   product, rather than forcing the
   users to change their behavior to
   accommodate the product.
   User-centered design answers
   questions about users and their
   tasks and goals, then uses the
   findings to make decisions about
   development and design.
   

   View Slide

6. UCD of a web site, seeks to answer the following questions:
   ● Who are the users?
   ● What are the users’ tasks and goals?
   ● What are the users’ experience levels?
   ● What functions do the users need?
   ● What information might the users need, and in what form do they need it?
   ● How do users think it should work?
   

   View Slide

7. User Centered Design seeks to answer:
   Who are the Users?
   Buyer Centered Designs adds to that question:
   Who are the Buyers?
   

   View Slide

8. Who are the buyers of WordPress
   Themes?
   The Business Owners who
   “pull the trigger” for the sale
   The “implementers” who
   influence the decision
   (Designers / Developers)
   You have to please them both!
   

   View Slide

9. Step I
   Market Research
   Find a niche with potential
   

   View Slide

10. Step II
    Niche Research
    Get to know your niche
    

    View Slide

11. Identify your end users & your Buyers
    Research their personas
    

    View Slide

12. Create a real-life sitemap & content
    Your buyers want to see a real web site
    

    View Slide

13. Produce a detailed product sheet
    Your designer will thank you
    

    View Slide

14. Step III
    Design the real content
    Death to Lorem Ipsum
    

    View Slide

15. “Content precedes design. Design in the absence of content
    is not design, it’s decoration.” - Jeffrey Zeldman.
    

    View Slide

16. Step IV
    Get Feedback and expand
    Your customers will show you the way
    

    View Slide

17. Thank you!
    

    View Slide