Website Optimization Tips For Bloggers (Siteground) - Katerina Angelova

Website loading speed in one of the most important indicators of website quality and plays a vital role in user experience, Google rankings and ultimately conversions. This talk is for everyone who wants to learn which are the main factors that affect performance, what to avoid and which tools to use for boosting website speed. Katerina will provide a lot of practical advice and optimization tips which you can easily try out yourself, no coding skills required.

Transcript

1. Website Optimization Tips For Bloggers
2. Katerina.a_6 Katerina Angelova Affiliate Partnerships Manager katerina.a@siteground.com
3. Slow speed affects Revenue User satisfaction Bounce rate SEO rankings
4. How to check out performance yourself?
5. • Tools.pingdom.com • GTmetrix.com • Google PageSpeed Free tools to use:
7. Easy steps to speed up performance
8. Optimize Images
9. • Reduce dimensions • Compress images • Image format • Replace sliders How to optimize images:
10. 600px by 600px; Size - 99.8KB 200px by 200px; Size - 20.7KB Reduce dimensions
11. 1920px by 1080px; Size - 377KB 800px by 450px; Size - 70.3KB • SG Optimizer • EWWW • WP Smush • Tiny PNG Tools for compressing images
12. PNG: 600px by 600px; Size - 217KB JPEG: 600px by 600px; Size - 99.8KB WebP: 600px by 600px; Size - 56.2KB Image format
13. Get rid of Sliders
14. Use external hosting for Videos
15. • SG Optimizer • WP Rocket Minify JS and CSS
16. • Super Cacher • WP Rocket • WP Super Cache Enable Caching
17. • CloudFlare • Amazon CDN Enable CDN
18. • SG Optimizer • PageSpeed Ninja Enable GZIP Compression
19. • Up to 15-20% speed gains more than with Gzip Brotli
20. Reduce Number of Posts on the Index Settings -> Reading Settings -> Blog pages show at most
21. Manage volume of comments • WP Admin: Settings - > Discussion - > Break comments into pages
22. Minimize the Use of External Scripts
23. Themes and Plugins
24. Themes • Lightweight • Reputable • Mobile friendly
25. Plugins • Don’t overlap functionalities • Delete if not using • Keep plugins (and themes) up to date
26. Hosting Technology Security Support
27. Time for Q&A
28. Katerina Angelova Affiliates Partnerships Manager @SiteGround katerina.a@siteground.com katerina-angelova katerina.a_6 Thank you!