Satoko Otsuki Location: Minami-Aoyama ST Building, 4th Floor, 7-10-3 Minami-Aoyama, Minato-ku, Tokyo Company Profile History GET IN THE RING Japan Tournament Champion! Representing Japan in the World Tournament Introducing Spider Labs Leveraging its strength in big data analysis, which it has specialized in since its founding, the company develops services to increase transparency in digital advertising. Founded Spider Labs, Inc. (formerly Phybbit, Inc.) └ Contract development with strengths in big data and machine learning April 2011 June 2017 December 2020 SpiderAF for web (anti-fraudulent ad service) released └Developed in response to a request from our client, an ad distribution service Analyzing over 1 trillion ad display data items annually 1T November 2019 Series A round: Third-party allotment of new shares totaling ¥320 million VC October 2021 Certified by the Japanese Digital Advertising Quality Certification Organization "JICDAQ" September 2021 Series B round: Third-party allotment of new shares totaling ¥550 million VC May 2023 Spider Labs Inc. New York office opens Group photo at the 2025 Quarterly Meeting For the activity, everyone jumped rope!
Spider AF is a service certified by both the Anti-Fraud division, which promotes trust in the digital advertising industry, and JICDAQ, the domestic standard established based on research into fraud. Third-party certification of domestic ad fraud prevention measures
fraud and brand safety. Companies using Spider AF (only a portion with permission) RECRUIT We have a wealth of experience in insurance, medical care, health foods, automobiles, construction, sports, and more! Web/app services finance Apparel trip BtoB Human Resources communication Mail order / Direct real estate Beauty/beauty salons Purchase/Store Guidance
ads? • Distributing to sites/apps with low-quality content • Distributing to sites/apps that damage the brand image, such as adult/political/religious content These issues reduce advertising ROI. • Conversions motivated by unintended motivations • Abusive clicks from competitors • Duplicate conversions for incentive purposes • Bots and other tools are used to fraudulently generate traffic, clicks, and conversions for the purpose of advertising incentives. • Increasingly, sophisticated methods are being used, including hacking services to falsify purchase information and utilizing AI and botnets. WebAdvertising Challenges
income through ad fraud, with corporate advertising fees going into the hands of criminals. difficult easy low expensi ve Organized crime (weapons, drug trafficking, etc.) Bank fraud (bank transfer fraud, etc.) Bug Bounty Payment system fraud Fraudulent use of credit cards Hacktivism Unauthorized use of personal information Cyberwar Ad fraud IIP Theft Unauthorized use of medical records Unauthorized use of credit information Extortion (ransomware, etc.) Ad fraud What is ad fraud? Fraudulent activities that involve using bots or other fraudulent human methods to inflate ad views and clicks and extract advertising fees. R e w a r d [Rewards and Risks of Cybercrime] Source: Hewlett Packard Enterprises, "The Business of Hacking," May 2016
advertising costs are incurred each time an ad is displayed or clicked, with a fee of ¥• per "view" or "click." The advertising fees paid by advertisers are passed through advertising agencies and ad distribution services such as Google and Yahoo, and ultimately paid to the operators of the various websites where the ads were actually displayed and clicked. Adverti ser Ad serving services (Google, Yahoo, etc.) Advertising site operator Advertising agency Internet advertising flow Site operators earn advertising revenue by displaying advertisements and having them displayed and clicked on.
anti-social forces, build websites, place ad slots on them, and use bots (programs that automatically click ads) to generate a large number of ad views and clicks, thereby earning advertising revenue for the website operator. *This occurs primarily through display ads and affiliate ads. What is ad fraud? (Revenue-driven) I n f o r m a ti o n Inflated numbers using bots that display and click on ads. Ad fraud perpetrator $ Earning advertising revenue through fraudulent ad display and clicks 01 02 Displaying and clicking ads programmatically Sites built and operated by ad fraudsters It is said that by 2025, ad fraud will become the second largest source of funding for anti-social forces, with corporate advertising revenues flowing to criminals.
database of information such as advertising banners, product information, and prices, and sell them, these programs automatically gather information and display and click on ads. This occurs with both display and paid ads. What is non-profit ad fraud? I n f o r m a t i o n Bot Database creation Comp etition 01 Massive clicks from competitors × 報 Stopping company advertising and using up budget 02 Users don't see ads. 03 ② Harassment by competitors Clicking on competitors' ads wastes your budget, stopping their ads from appearing and increasing your own exposure, resulting in lost opportunities. *This can occur with both display and paid ads. In either case, if the ad distribution service finds out that they are a "bot" or "harassment," they will not be able to achieve their goal, so they cleverly display and click on ads.
consumed by non-potential customers, such as bots, who view and click on ads, and conversions. ➤ ➤ Users who could have been acquired are being missed, resulting in lost opportunities. The real harm caused by ad fraud Promotional Noise When ad fraud occurs after implementing creative changes or other improvement measures, the true effectiveness cannot be measured, leading to incorrect evaluation and implementation of the measures. Waste of money and time occurs.
Content that violates public order and morals Low-quality content What is brand damage? When a company's advertisements are posted on low-quality sites against its will, users and business partners who see them may become suspicious of the quality of the company or its services, resulting in damage to the brand image. advertis ement advertisement
fraud, we can also protect against the following fraudulent activities! Source: AREA Dot. Read more > Unauthorized use/acquisition of points Unauthorized account access Airline and hotel refunds, gift cards, and points purchased through illegal sites Account hijacking Creating a duplicate account Fraudulent acquisition of reward points Fraudulent acquisition of affiliate commissions Fraudulent activity of obtaining points by hijacking or creating multiple accounts.
• Prioritize new features and continually improve quality. • Run it through a short PDCA cycle OWNERSHIP • Increase productivity • Take responsibility for your work. • Collaborate with colleagues Challenge • Pioneering spirit • Don't try things alone, rely on your team. • Always thinking about how to make it happen.
the client wants. • Respond honestly and with transparency • Create "WOW" through service Excellence • Continue to improve your knowledge and expertise • We pride ourselves on our innovative technology, fraud prevention, and quality marketing. • Disseminate new information Integrity • Act with transparency and integrity • Be honest with yourself, your team, your company, and your customers. Teamwork • Respect differences • Moving forward together • Help and support each other
Are you able to respond quickly to clear goals set by leadership and take action in line with the organization's direction? Flexible adaptation to policy changes Are you able to adapt flexibly and proactively to frequently changing policies and strategies? Towards an IPO: With the need to grow sales by over 200% each year and improve internal controls, various changes are occurring within the company. The ability to quickly adapt to change and the achievement of clear goals from the top down are important.
within the company, but will I be rejected if I don't speak English? A. We offer in-house English lessons, tailored to individual needs. Therefore, English proficiency is not a requirement for positions other than those requiring English. Q. How often do you expect to be in the office? A. I'm in the office two days a week and work from home three days a week (as of September 2025). Q. How long does it take to be promoted from your initial grade to the next? A. It depends on the individual, but some people have received a raise within two months of joining.
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