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なぜレッドオーシャン化する前にサービスを グロースできなかったのか? - フリマアプリ編 - @yutadayo

Yuta Horii
September 13, 2023

なぜレッドオーシャン化する前にサービスを グロースできなかったのか? - フリマアプリ編 - @yutadayo

Yuta Horii

September 13, 2023
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  1. ͳͥϨουΦʔγϟϯԽ͢ΔલʹαʔϏεΛ
    άϩʔεͰ͖ͳ͔ͬͨͷ͔ʁ
    ϑϦϚΞϓϦฤ

    ງҪ༤ଠ
    !ZVUBEBZP
    גࣜձࣾεϚʔτόϯΫ$50

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  2. Smart, Secure, Mobile
    Super powered Banking and Living.

    ڞಉ૑ۀऀ$50
    ງҪ༤ଠ
    ೥ʹ ג
    70:"(&(3061΁ೖࣾ͠ɺϝσΟΞ΍޿ࠂ഑৴γεςϜͷ։ൃʹैࣄ
    ೥ʹ ג
    'BCMJDΛ૑ۀ͠ɺ$50ʹब೚ɻ೔ຊॳͷϑϦϚΞϓϦʮϑϦϧʯͷϓϩμΫτ։ൃΛ୲౰
    ಉࣾΛָఱגࣜձࣾʹച٫ޙɺϥΫϚͱͷαʔϏε౷߹Λਪਐ͠೥ʹୀ೚
    ೥ΑΓ ג
    εϚʔτόϯΫΛ૑ۀ͠$50ʹब೚ɺ#ͷ։ൃΛ୲౰
    גࣜձࣾεϚʔτόϯΫ
    <ུྺ>
    !ZVUBEBZP

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  3. ϑϦϚΞϓϦΛӡӦ͍ͯͨ࣌͠୅ΛৼΓฦΓɺ
    ౰࣌͜͏͓͚ͯ͠͹ྑ͔ͬͨͱ͍͏ϙΠϯτΛ
    ͓఻͍͑ͨ͠

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  4. "HFOEB
    w ϑϦϚΞϓϦͷྺ࢙
    w ͘͠͡Γ
    w ͘͠͡Γ
    w ͘͠͡Γ
    w ·ͱΊ

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  5. ϑϦϚΞϓϦͷྺ࢙

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  6. ೔ຊॳͷϑϦϚΞϓϦʮ'3*-ʯ
    w ೥ʹ೔ຊॳͷϑϦϚΞϓϦͱͯ͠ϦϦʔε
    w ౰࣌͸Ϣʔβʔ͸ঁੑݶఆͱ͓ͯ͠ΓɺՄѪ͞Λ
    શ໘ʹԡ͠ग़ͨ͠σβΠϯ
    w ஀ੜൿ࿩Λৄ͘͠஌Γ͍ͨํ͸ԼهΛݟͯԼ͍͞
    w ๻͕ϑϦϚΞϓϦΛ࡞ͬͨཧ༝
    w IUUQTIPUBIPSJJDPNEJBSZXIZDSFBUFEGSFFNBSLFUBQQ

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  7. ϑϦϚΞϓϦͷྺ࢙
    αʔϏε໊ ӡӦձࣾ αʔϏε։࢝࣌ظ ݱࡏ
    ϑΝϒϦοΫ
    ָఱϥΫϚͱ
    ౷߹͠αʔϏεఏڙத
    αΠόʔΤʔδΣϯτ ೥ʹαʔϏεऴྃ
    ϝϧΧϦ αʔϏεఏڙத
    4UVMJP ೥ʹαʔϏεऴྃ
    -*/& ೥ʹαʔϏεऴྃ
    (.0ϖύϘ ೥ʹαʔϏεऴྃ
    ָఱ
    'SJMͱ౷߹͠
    αʔϏεఏڙத
    ;0;0 ೥ʹαʔϏεऴྃ

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  8. ϑϦϚΞϓϦͷྺ࢙
    w ೥ʹϑϦϚΞϓϦ͕஀ੜ
    w ϦϦʔε͔ͯ͠Β໿೥ޙʹ͸ελʔτΞοϓɾϝΨϕϯνϟʔ
    ؚΊͨϓϨΠϠʔ͕ଓʑͱࢀೖ͠ҰؾʹϨουΦʔγϟϯԽ
    w ೥Ҏޙ͸౫ଡ͕࢝·ΓɺαʔϏεΛऴྃ͢ΔϓϨΠϠʔ΋
    w ݱࡏΦʔϧδϟϯϧܕͷϑϦϚΞϓϦΛఏڙ͍ͯ͠Δͷ͸਺ࣾͷΈ

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  9. αʔϏεΛٸ֦େͤ͞Δҙࢥܾఆ͕஗͘
    ڝ߹ʹ஗ΕΛͱͬͯ͠·ͬͨ
    ͘͠͡Γ

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  10. ͘͠͡Γ౰࣌ͷܦӦঢ়گ
    αʔϏεͷ׈Γग़͠͸ઈ޷ௐͰ͋ͬͨ
    💰೥໨Ͱࠇࣈ
    ͷख਺ྉऩೖ
    🏃ઌߦऀͷ༏Ґ
    ঎඼਺ͷগͳ͍ޙൃ͕
    ௥͍ͭ͘ͷ͸೉͔ͬͨ͠
    👚໌֬ͳλʔήο
    τͰͷ1.'
    ঁੑ޲͚αʔϏεͱͯ͠
    ॱௐʹάϩʔε
    ϦϦʔεޙd೥౰࣌ͷ಺৘

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  11. ͘͠͡Γ౰࣌ͷܦӦঢ়گ
    💰ࢿۚௐୡ͸
    ෆཁ
    ࠇࣈԽ͍ͯ͠ΔͷͰɺ
    ͜ͷ··*10Λ໨ࢦ͢
    🏃ڝ߹ͷڴҖੑ͸
    ௿͍
    αʔϏεΛ͜ͷ··
    େ͖͍ͯ͘͘͠
    👚λʔήοτ΁ͷ
    ݻࣥ
    ঁੑ޲͚ͷํ্͕ख͘
    ͍ͩ͘Ζ͏ͱ͍͏ೝࣝ
    ౰࣌ͷܦӦ൑அ
    ڝ߹ग़ݱޙ΋ɺܦӦํ਑Λେ͖͘ม͑ͳ͔ͬͨ

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  12. ͘͠͡Γ࠷େͷ͘͠͡ΓϙΠϯτ
    $UP$ϚʔέοτϓϨΠεͷ
    উར৚݅ͷೝࣝෆ଍

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  13. ͘͠͡Γ$UP$ϚʔέοτϓϨΠεͷউར৚݅
    উར৚݅Λೝࣝͨ͠ઌߦಀ͛੾Γ͕Ͱ͖ͳ͔ͬͨ
    ϑϦϚΞϓϦ͸8JOOFS5BLFT"MMͳࢢ৔ɺڝ߹ͱͷࠩผԽϙΠϯτ͸ػೳࠩ౳Ͱ͸ແ͍
    Ұ൪େ͖͍ϓϥοτϑΥʔϜʹਓ΋෺΋ू·Δ
    ग़඼ऀΛ૿΍͠ϓϥοτϑΥʔϜΛ֦େ͍ͯ͘͜͠ͱ

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  14. ͘͠͡Γ͜͏͓͚ͯ͠͹ྑ͔ͬͨ
    Ͱ͸Ͳ͏͢Δ΂͖Ͱ͋ͬͨͷ͔ʁ
    w 💰େܕࢿۚௐୡͷ࣮ࢪ
    ύϫʔϓϨʔΛՄೳʹ͢ΔࢿۚௐୡΛૣٸʹߦ͏΂͖Ͱ͋ͬͨ
    w 📈αʔϏεͷೝ஌౓ͷ࠷େԽ
    ϑϦϚΞϓϦͱͯ͠ͷୈҰ૝ىΛऔΓଓ͚Δ΂͖Ͱ͋ͬͨ
    w 👕αʔϏεఏڙൣғͷ֦େ
    உੑʹ΋αʔϏε։์͠୭Ͱ΋ԿͰ΋ചങͰ͖ΔΑ͏ʹ͢Δ΂͖Ͱ͋ͬͨ

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  15. ͘͠͡Γ௥Ճͷ͘͠͡ΓϙΠϯτ
    ن໛ͷେ͖ͦ͏ͳ$UP$ྖҬΛߜͬͯผϓϩμΫτΛఏڙ
    ຊମͷϓϩμΫτʹ஫ྗ͢΂͖Ͱ͋ͬͨ
    ͜ͷϦιʔεͷׂ͖ํ͸ޡΓɺ$UP$ͷԦಓ࿏ઢΛ͍͘ͷͰ
    ͋Ε͹΍Δ΂͖Ͱ͸ແ͔ͬͨ
    ৽نࣄۀͱͯ͠ΑΓڱ͍ΧςΰϦͷαʔϏεΛ։࢝

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  16. ͘͠͡Γڭ܇
    w ઌߦऀ༏ҐͰաͤ͝Δظؒ͸ҙ֎ͱ୹͍ɺ্ख͍͍ͬͯ͘Δαʔ
    Ϗε͸໛฿͞ΕɺػೳՁ஋͸ίϞσΟςΟԽ͢Δ
    w ࢢ৔ͷউར৚݅Λ೺Ѳ͠ɺͦ͜ʹϦιʔεΛूத౤Լ͢Δ
    w ڝ૪͕ܹԽ͢Δ·͑ʹɺ༏ҐੑΛ׆͔ͨ͠େܕͷࢿۚௐୡΛߦ͏

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  17. $Y0৬ͷ࠾༻ΛߦΘͣ
    ڧ͍ܦӦνʔϜΛ࡞Βͳ͔ͬͨ
    ͘͠͡Γ

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  18. ͘͠͡Γڝ߹ͷ௥্͍͛
    ϨουΦʔγϟϯޙͷڝ߹͸ԼهͷΑ͏ͳܗͰ௥্͍͖͛ͯ·͢
    େܕͷࢿۚௐୡΛᑏࢠʹ͓ͨ͠खຊͷΑ͏ͳ૊৫ɾαʔϏε֦େࢪࡦ
    💫ελʔϓϨΠ
    Ϡʔͷ࠾༻
    ্৔اۀͷ
    ໾һ౳ͷޏ༻
    💰ख਺ྉΛແྉԽ
    ͷख਺ྉΛ
    औΒͳ͍ҙࢥܾఆ
    📺ςϨϏ$.
    λϨϯτΛى༻ͨ͠େ
    ܕͷϓϩϞʔγϣϯ

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  19. ͘͠͡Γ౰࣌Ͱ͖͍ͯͳ͔ͬͨߟ͑
    w ΤΫΠςΟͰௐୡ͓ͨۚ͠ͰςϨϏ$.Λߦ͏ͱ͍ͬͨେ୾ͳ͓
    ۚͷ࢖͍ํͷൃ૝͕Ͱ͖ͳ͔ͬͨ
    w ख਺ྉΛແྉʹͯ͠ɺڝ߹༏Ґʹཱͭͱ͍͏ҙࢥܾఆΛڝ૪ܹԽ
    લʹ΋Ͱ͖͍ͯͳ͔ͬͨ
    w 1-ܦӦΛ۪௚ʹ΍ͬͯ͠·͍ͬͯͨ

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  20. ͘͠͡Γ࠷େͷ͘͠͡ΓϙΠϯτ
    ձࣾͷ੒௕ͷΩϟοϓ૑ۀऀͷೳྗ
    ʹͳͬͯ͠·͍ͬͯͨ

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  21. ͘͠͡Γ͜͏͓͚ͯ͠͹ྑ͔ͬͨ
    Ͱ͸Ͳ͏͢Δ΂͖Ͱ͋ͬͨͷ͔ʁ
    w 👭$'0΍$)30ͳͲཁ৬ͷ࠾༻
    ૑ۀऀʢ$&0$50$10ʣΛิ׬͢Δ࠾༻Λߦ͏΂͖Ͱ͋ͬͨ
    w 💥ୈҰ૝ىΛऔΔͨΊͷେ୾ͳҙࢥܾఆ
    طଘͷܦӦํ਑ʹͳ͍ɺϦεΫςΠΫ͢ΔࢥߟͰܦӦΛߦ͏΂͖Ͱ͋ͬͨ
    w ♻#4Λҙࣝͨ͠ܦӦ
    ௐୡۚ΍ະऩۚΛᑏࢠʹձࣾΛେ͖͍ͯ͘͘͠ൃ૝Λ࣋ͭ΂͖Ͱ͋ͬͨ

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  22. ͘͠͡Γڭ܇
    w ૑ۀऀʹແ͍ൃ૝΍ɺΑΓϦεΫςΠΫͰ͖ΔΑ͏ͳܦӦνʔϜ
    Λߏ੒͠ɺࣗ෼ͨͪΛิ׬্Ґޓ׵ͯ͘͠ΕΔ༗ೳͳਓࡐΛ࠾
    ༻͢Δ
    w ૑ۀऀ΍ܦӦνʔϜͷதͰɺࣖͷ௧͍͜ͱΛݴͬͯ͘ΕΔਓࡐΛ
    ࠾༻͢Δ

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  23. ݖݶҠৡΛߦ͏ͷ͕஗͔ͬͨ
    ͘͠͡Γ

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  24. ͘͠͡Γ౰࣌ͷ$50ͷৼΔ෣͍
    w େܕͷ։ൃҊ݅ΛखΛಈ͔͠ͳ͕Β։ൃ΋ߦ͍ͬͯͨ
    w ૊৫ӡӦͷࡶ຿΍Ϛωδϝϯτ΋ߦ͍ͬͯͨ
    w ࠾༻΋ਓࣄઐ೚ͷϝϯόʔ͸͓ΒͣɺԻ಄ΛऔͬͯਐΊ͍ͯͨ
    ԿͰ΋ਓͰ΍Ζ͏ͱͯ͠͠·͍
    ݁ՌޙखʹճΔ͜ͱ͕ଟ͔ͬͨ

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  25. ͘͠͡Γ࠷େͷ͘͠͡ΓϙΠϯτ
    ໾ׂͷมԽΛೝࣝ͠։ൃ૊৫Λେ͖͘
    ͢Δ͜ͱʹ஫ྗ͢΂͖Ͱ͋ͬͨ

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  26. ͘͠͡Γ͜͏͓͚ͯ͠͹ྑ͔ͬͨ
    Ͱ͸Ͳ͏͢Δ΂͖Ͱ͋ͬͨͷ͔ʁ
    w ⚡໾ׂͷมԽΛೝࣝͨ͠ߦಈ
    ։ൃͰόϦϡʔΛग़͢ͷͰ͸ແ͘૊৫Λ֦େͤ͞Δ
    ໾ׂʹूத͢Δ΂͖Ͱ͋ͬͨ
    w 🏋૊৫ߏ଄ΛมԽͤ͞ݖݶΛҠৡ͢Δ
    αʔϏεͷεέʔϧʹ߹Θͤͯ૊৫Λߏ଄Խ͠
    &.Λ഑ஔ͢ΔͳͲݖݶҠৡ͍ͯ͘͠΂͖Ͱ͋ͬͨ

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  27. ઓ࣌ͰͷϦʔμʔγοϓ

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  28. ͘͠͡Γ)"3%5)*/(4ΑΓ
    ฏ࣌ͷ$&0ͱઓ࣌ͷ$&0
    ฏ࣌ͷ$&0 ઓ࣌ͷ$&0
    ࢢ৔Λ޿͛Α͏ͱ͢Δ ࢢ৔Ͱউͭ͜ͱΛ໨ࢦ͢
    ෯޿͍૚ͷࢧ࣋ΛಘΑ͏ͱ౒ྗ͢Δ
    ߹ҙܗ੒ʹࣥ৺ͤͣɺ
    ҙݟͷ૬ҧΛڐ͞ͳ͍
    શମ૾ʹয఺Λ౰ͯͯैۀһ͕
    ͞·͟·ͳܾఆΛԼ͢͜ͱΛڐ͢
    ஞҰࢦࣔΛग़͢
    ౒ྗͱ૑଄ੑ࣍ୈͰ
    ܭը͔Βͷҳ୤΋େ໨ʹݟΔ
    Ұ੾େ໨ʹݟͳ͍
    ੠Λߥ͛Δ͜ͱ͕ͳ͍ ී௨ͷτʔϯͰ࿩͜ͱ͸΄ͱΜͲͳ͍

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  29. ͘͠͡Γઓ࣌ͷ$50ͷৼΔ෣͍
    ઓ࣌ͷ$50ͱͯ͠Ͳ͏ৼΔ෣͏΂͖͔
    w ΤϯδχΞ͸Ϗδωεͱͷڑ཭͕ԕ͘ͳΓ΍͍͢
    w ։ൃνʔϜʹ΋ઓ࣌Ͱ͋Δ͜ͱΛ఻͑Δ
    w ࣌ʹاۀจԽʹഎἪ͢ΔΑ͏ͳҙࢥܾఆΛߦ͏
    w Ϣʔβʔʹͱͬͯྑ͍΋ͷΛ࡞ΔϏδωεʹඞཁͳ΋ͷΛ࠷୹Ͱ࡞Δ
    w ຊ౰ʹඞཁͳۀ຿΁ͷίϛοτΛଅ͢
    w ݚڀ΍ݚमɺڭҭ΍ਓࡐ౤ࢿɺ໨ͷલʹແ਺ʹ͋Δ΍ͬͨํ͕͍͍Α͏
    ͳλεΫ͸ͤ͞ͳ͍

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  30. ͘͠͡Γڭ܇
    w $50ͷ໾ׂ΋มԽ͢Δɺ1.'͕ऴΘͬͨޙ͸଎΍͔ʹ૊৫Λ֦େ
    ͤ͞Δ
    w ໾ׂͷมԽʹ൐ͬͯద੾ʹݖݶΛҠৡ͍ͯ͘͠
    w ઓ࣌ͷ$50ͱͯ͠ͷϚωʔδϝϯτ΍Ϧʔμʔγοϓ΋࣌ʹ͸ඞཁ

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  31. ʮ֨ݴʯ
    $&0͸صͷ૊ΈཱͯΛ͢Δͳ
    $50͸1$ͷߪೖΛ͢Δͳ

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  32. ·ͱΊ
    w 🏢ܦӦʹ͓͍ͯ
    ࢢ৔ͰͲ͏΍ͬͨΒউͯΔ͔Λཧղ͠ɺϦιʔεΛूத౤Լ͢Δ
    w 🤼૊৫ʹ͓͍ͯ
    ܦӦνʔϜͷέΠύϏϦςΟΛ্͍͛ͯͨ͘Ίʹඞཁͳ࠾༻Λߦ͏
    w 👨💻$50ͱͯ͠
    ໾ׂͷมԽʹૉૣ͘దԠ͠ݖݶҠৡΛߦ͍ɺ΍Δ΂͖͜ͱΛ΍ΕΔ
    ঢ়گΛ࡞Δ

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  33. ࠷ޙʹએ఻🙏
    εϚʔτόϯΫͰ͸։ൃऀΛੵۃืूதͰ͢🧑💻
    ճ໨ͷىۀνϟϨϯδҰॹʹͲ͏Ͱ͔͢ʁ
    IUUQTTNBSUCBOLDPKQSFDSVJUFOHJOFFSTVNNBSZ

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  34. ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠

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