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グロースチームを作ってみてわかった、成果を上げるために最も重要なこと
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yutsudoke
July 30, 2018
Business
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グロースチームを作ってみてわかった、成果を上げるために最も重要なこと
データ分析と施策実行を担うチームにおいて、なぜKPI設定が重要なのか?という話
yutsudoke
July 30, 2018
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Transcript
άϩʔενʔϜΛ࡞ͬͯΈͯΘ͔ͬͨɺ ՌΛ্͛ΔͨΊʹ࠷ॏཁͳ͜ͱ 'PS%BUB"OBMZTU.FFUVQ5PLZPWPM 'J/$ JOD ,FJTVLFZVUTVEP
2 ࣗݾհ l໊લɿ౬௨ಊܓ༞ʢ,FTJVFLF :VUTVEPʣ lձࣾɿגࣜձࣾ'J/$ lۀɿσʔλੳνʔϜϚωδϝϯτάϩʔενʔϜ ϚωδϝϯτϓϩμΫτϚωδϝϯτϓϩμΫτاը ,1*ࡦఆࢪࡦͷاըɾ࣮ࢪ
3 ݩʑ͜͜ʹ͍ͨ νʔϜ" νʔϜ# νʔϜ$ νʔϜ% σʔλੳάϧʔϓ ϓϩμΫτຊ෦ ϓϩδΣΫτ νʔϜ
ػೳνʔϜ σβΠϯάϧʔϓ
4 ࠓͷ୲ྖҬ νʔϜ" νʔϜ# νʔϜ$ νʔϜ% σʔλੳάϧʔϓ ϓϩμΫτຊ෦ άϩʔε νʔϜ
ϓϩδΣΫτ νʔϜ ػೳνʔϜ σβΠϯάϧʔϓ
5 άϩʔενʔϜͱ KPI
6 άϩʔενʔϜͱ KPI
7 ຊʹೖͬͯɺ-5ͷςʔϚ
8 ॳظʹΑ͋ͬͨ͘͜ͱ • ,1*ୡ͚ͨ͠Ͳɺ,(*͕ୡͰ͖͍ͯͳ͍ • ܦӦ͕ؾʹͯ͠Δ,1*Λࢪࡦ࣮ߦऀ͕ѲͰ͖͍ͯͳ͍ • ,1*͕ଟ͍͖͗ͯ͢Εͳ͍ • ܦӦʹࢦఆ͞Εͨ,1*ʹٙΛ࣋ͪͳ͕Β͍ͬͯΔ
• ,1*Λ্͛ΔͨΊʹԿΛ͢Εྑ͍͔͕Θ͔Βͳ͍ • ޭࣦഊࣄྫ͕ੵ͞Εͳ͍ • ̋̋͞Μ͔͠Ͱ͖ͳ͍ۀ͕͋Δ
9 ཁ͢Δʹ νʔϜ͕ ༩͑ΒΕͨ,1* ୡ͢Δ͚Ͳ ܦӦਞ ,(*͕ୡͤͣ ೲಘͰ͖ͣ νʔϜʹ ରॲྍ๏తͳࢪࡦΛ
Εͬͯͳͬͯ νʔϜ Ͳ͏ͨ͠Βʜ ͬͯͳΔ
10 ͱ͋Δձࣾͷྫᶃ $1*ͷ ඪୡʂ %"6͕૿͑ͳ͍ʂ Ϣʔβʔʹ ϙΠϯτΛΕʂ Δ͔ɾɾɾ ͱΓ͋͑ͣ
11 ͱ͋Δձࣾͷྫᶄ $53ͷ ඪୡʂ JNQ͕૿͑ͳ͍ʂ Ϣʔβʔͷ ಋઢΛ૿ͤʂ ૿͔͢ɾɾɾ ͱΓ͋͑ͣ
12 ͱ͋Δձࣾͷྫᶅ ظ33ͷ ඪୡʂ ظ33͕৳ͼͳ͍ʂ Ϣʔβʔʹ ϓογϡ௨ΛૹΕʂ ૹΔ͔ɾɾɾ ͱΓ͋͑ͣ
13 Α͋͘Δࣦഊ͢Δࢥߟ • ઃఆͨ͠ඪ͍ଓ͚ͳ͚ΕͳΒͳ͍ʂ • ҙຯͷͳ͍,1*Λใࠂ͠ଓ͚Δ • ωΨςΟϒΞΫγϣϯʹͭͳ͕ͬͯؾʹ͠ͳ͍ • ڝ૪ڥ͕มΘͬͯɺͦͷ··ӡ༻ͯ͠͠·͏
• ໌Β͔ʹ੍ޚෆೳͳཁૉ͕ӨڹΛ༩͑ͯ͠·͏ • ܦӦ͔ΒݴΘΕͨ͜ͱͦͷ··Δඞཁ͕͋Δʂ • ҧ͏ͳ͊ͱࢥ͍ͳ͕ΒΔ • ͬͯҙຯ͕ͳ͍ͱࢥ͏͜ͱΛΔ্ʹɺՌ ग़ͳ͍͔ΒೋॏͰΔؾ͕Ͱͳ͍
14 Ͳ͏͢Εྑ͍ͷ͔ʁ νʔϜ͕ ༩͑ΒΕͨ,1* ୡ͔ͨ͠Β ܦӦਞ ,(*ୡͰ͖ͯ خ͍͠͠ νʔϜ ͬͱߴ͍ඪઃఆ
͠Α͏ͬͯͳͬͯ ܦӦਞνʔϜ ΈΜͳϋοϐʔ
15 σʔλੳ͔ΒͰ͖Δ۩ମతͳΞΫγϣϯʁ • ͏͖ඪఏҊ͠ଓ͚Δ͠ɺߋ৽͠ଓ͚Δ • ,(*ʹӨڹ͍ͯ͠Δ,1*ͷԾઆΛ࣋ͭ • ,1*ͷԾઆΛҰͭҰͭݕূ͢Δ • ,1*͕ຊʹ,(*ʹد༩͍ͯ͠Δ͔ίϯτϩʔϥϒϧ͔ʁΛݕূ͢Δ
• ଞʹ,(*ʹد༩͍ͯ͠Δ,1*͕ͳ͍͔Λߟ͑Δ • ܦӦ͕ٻΊΔ݁ՌΛཧղ͠ɺୡՄೳͳඪઃఆΛ͢Δ • ,1*Λ্͛Ε্͛Δ͚ͩ,(*্͕͕ΔΑ͏ʹ͢Δ • 8JMM$BO.VTUΛҙࣝͨ͠,1*ʹ͢Δ • Γ͍ͨʂͱࢥ͑ΔΑ͏ͳඪ • Ͱ͖ͦ͏ʂͱࢥ͑ΔΑ͏ͳඪ • ΒͶʂͱࢥ͑ΔΑ͏ͳඪ
16 ࠷ޙʹ ձࣾ෦ॺ࣌ظʹΑͬͯ,1*มΘΓ·͢ʂ ຊهࣄΞυόΠεΛӏವΈʹͤͣɺ ࣗνʔϜʹҰ൪͋ͬͨ ඪΛߟ͑ଓ͚͍ͨͰ͢Ͷʂ
Thank you