Changing the Game - Incorporating gamification into your culture to motivate and engage

Keynote presentation for the 2016 VPA Annual Conference

Transcript

1. CHANGING THE GAME INCORPORATING GAMIFICATION INTO YOUR CULTURE TO MOTIVATE AND ENGAGE Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com Just another regular day at the office…
2. Games and Gamification
7. Odenplan, Stockholm, Sweden http://www.thefuntheory.com/piano-staircase
9. The power of play
10. Gamification
11. Gamification
12. 1What is gamification?
13. Gamification is a special word.
14. trends.google.com 2009 2011 2013 2015 Web search interest in gamification
17. Gartner Press Release - 2011 “By 2015, more than 50 percent of organizations that manage innovation processes wi" gamify those processes.”
18. To do list Exercise tracker Social network
19. To do list Exercise tracker Social network
20. Education Code School
21. Education Duolingo
22. Lifestyle Health Month
23. Lifestyle Health Month
24. Wellbeing Headspace
25. Fitness Fitbit
26. Fitness Fitbit
27. Fitness Zombies, Run!
28. !
29. Productivity Email Game
30. Productivity Email Game
31. Gamification has become a buzzword
34. “80 Percent of current gamified applications wi" fail to meet business objectives primarily due to poor design” Gartner Press Release - 2012
35. http://www.redherring.com/internet/gamification-platform-badgeville-raises-25m/
36. Mixed messages?
38. The average gamer?
39. Video games have become mainstream.
40. 68% of Australians play video games. IGEA, 2016
41. 98% of homes with children have computer games. IGEA, 2016
42. 78% of players are aged 18 years or older. IGEA, 2016
43. The average age of players is 33. (And 39% of those aged 65 and over play video games). IGEA, 2016
44. 53% male 47% female IGEA, 2016
45. Video games have become big business.
46. The total video game industry value in Australia was $2.46 bi"ion in 2014. Up 20% from the previous year. IGEA, 2016
47. In 2014, the US industry sold over 
 135 mi"ion games and generated more than $22 bi"ion in revenue. (More than 2x movie theatre takings for the same year.) ESA, 2016 The Numbers, 2016
48. Video games have become mobile
49. Mobile phones are used to play games in 66% of game households, tablet computers in 55% IGEA, 2016
50. We spend a lot of time playing games.
51. Australians spend on average 88 minutes a day playing games. IGEA, 2016
52. World of Warcraft
53. If games are so engaging...
54. …can we use this kind of thinking in our workplaces to engage and motivate?
55. 2Let’s talk about 
 motivation.
56. Let’s play a game...
57. What do these have in common?
58. Swarm
59. Nitro for Salesforce
60. Email Game
61. Fitness Fitbit
62. What do these have in common?
63. •Points •Badges •Leaderboards •Levels
64. Gamification Blueprint
65. •Points •Badges •Leaderboards •Levels
68. •Points •Badges •Leaderboards •Levels = Rewards }
69. Behaviour + Rewards = Fun!
70. progresswars.com
71. Extrinsic Motivation
74. FIRED!
75. Extrinsic Motivation
78. Extrinsic Motivation
79. Intrinsic Motivation
81. So what makes a game intrinsica"y motivating to play?
82. Autonomy Competence Relatedness
83. Self-Determination Theory http://www.selfdeterminationtheory.org/theory/
84. Autonomy Competence Relatedness
85. Autonomy Competence Relatedness
86. Autonomy Competence Relatedness
87. Autonomy Competence Relatedness
88. Flow Theory
90. Concentration Action and awareness Self-consciousness Control or agency Distortion of time Intrinsica"y rewarding
91. A clear goal Clear progress Clear Feedback Cha"enge and ski"
92. These are important factors to consider when designing games.
93. These are important factors to consider when designing gamification.
94. 3 Changing the game.
97. Games and Gamification
99. Effective Gamification Design
100. Validate Design Test
101. Validate Design Test
102. What is the problem?
103. Validate the problem
104. Validate the problem
105. Validate Design Test
106. Autonomy Competence Relatedness
107. A clear goal Clear progress Feedback Cha"enge and ski"
110. Validate Design Test
111. Is it fun? Is it working?
113. Validate Design Test
114. Examples
117. Productivity Playvox
119. Training
120. Training Catastrophe
122. Fitness Global Corporate Challenge
125. Sign in Password Username Start!
126. Who is this? Zac Jimmy Tony Tyson I don’t know…
127. Correct! It’s Zac. Continue Zac is gamification and user experience consultant. He enjoys playing board games.
 zac@gamificationgeek.com
130. Validate Design Test
131. Can we use rewards?
133. Games and Gamification
134. Interested in more?
135. www.danpink.com/drive/
136. http://www.alfiekohn.org/punished-rewards/
137. http://www.drjasonfox.com/shop
138. http://www.amy-wallace.com/creativity-inc/
139. Slides and bonus resources: http://gamificationgeek.com/vpa2016 Gamification Geek Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com