#GRMethods | @zakiwarfel Guerrilla marketing is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving pro ts with minimum money. Jay Conrad Levinson, Author of Guerrilla Marketing “
#GRMethods | @zakiwarfel Guerrilla methods are faster, less expensive, less rigorous versions of their non-guerrilla cousins. They o er an acceptable trade-o between rigor and cost e ective techniques. Todd Zaki Warfel and Russ Unger, Authors of Guerrilla UX Research Methods “
#GRMethods | @zakiwarfel Photo by John Morrison We look for what we call the point of least astonishment. Jared Spool, Founder and CEO User Interface Engineering “
#GRMethods | @zakiwarfel • Start with an activity, context, and time frame • Ask for them to show and tell • Listen for pain points and seek opportunities • Don’t lead the user to the “right” path • Allow for exploration and discovery • Only build what you need. No more. I. Planning Tips
#GRMethods | @zakiwarfel II. Recruiting Tips / Resources • Current customer list • Mechanical Turk • Ethnio • Craigslist • Facebook • Twitter • Friends and family
#GRMethods | @zakiwarfel • Man on the Street • Burrito Lunch • RIPS / RITE • A/B Testing • Remote Usability Testing • Unmoderated Testing • Mobile Testing • Body Storming • Design Studio • Design the Box Modern Day Guerrilla Methods
#GRMethods | @zakiwarfel Wrap Up • Make the argument about data points, not participants • Look for the point of least astonishment • Don’t ask what they want • Start with a context and them to show you • Iterate. Iterate. Iterate.
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