BMTC20: Beer Tourism: Drive New Customers To Your Business, Bring Them Back, and Increase Sales Using Facebook Messenger

Marketing guru Matt Plapp regularly works with restaurants, breweries, and tap rooms to do three things: 1) drive new customers to their businesses, 2) keep these customers returning, and 3) increase their average check size. The same principles can apply to most small businesses, such as tour operators or even PR companies. Matt will show us his secrets of using the hottest new marketing technique out there: Facebook Messenger.

Transcript

2. 3 WAYS TO INCREASE YOUR SALES New customers repeat customers increase average check current customers
3. Your SALES Your Ad Dollars With Traditional Marketing You Rent An Audience Spend To Build THE ROI ENGINE MARKETING STRATEGY
4. TOOLS WE USE TO ATTRACT CUSTOMERS TOOLS WE USE TO ACQUIRE CUSTOMER DATA TOOLS WE USE TO BUILD CUSTOMER RELATIONSHIPS HOW DO WE DO THIS? FACEBOOK ADS INSTAGRAM ADS SOCIAL MEDIA MANAGEMENT MARKETING CONSULTING BIRTHDAY MARKETING PROGRAM GAIN & GATE REVIEWS PROGRAM WIFI PASSWORD PROGRAM OPT-IN PROGRAM EMAIL MARKETING TEXT MARKETING MESSENGER MARKETING RETARGETING MARKETING
5. ATTRACT CUSTOMERS Use all marketing to grow the database ACQUIRE & DRIVE VISITS Use the roi engine to drive the 1st visit START A RELATIONSHIP Start The Nurturing Process THE ACQUISITION ENGINE CUSTOMER JOURNEY ACQUIRE CUSTOMER DATA CREATE A PATTERN AND DRIVE SALES START HAVING MEANINGFUL CONVERSATIONS MONTH 1 MONTH 2 MONTH 3 MONTH 4 CUSTOMER OPT-IN OFFER 1 REDEEM SURVEY OFFER 2 REMINDERS OFFER 3 POSSIBLE OFFER 3 & 4 REMINDERS ??? ?? ??? ??
6. ATTRACT CUSTOMERS Use all marketing to grow the database WE USE 10 TACTICS TO FIND YOUR CUSTOMERS INCLUDING POSTS THAT GAIN HUGE ENGAGEMENT LIKE THIS ONE! OUR GOAL WITH ALL OF OUR ADS IS TO GAIN INFORMATION - MESSENGER OPT-IN - EMAIL OPT-IN - TEXT OPT-IN - BIRTHDAY - ABILITY TO RETARGET BASED ON MEANINGFUL ENGAGEMENT
7. ACQUIRE CUSTOMERS & DRIVE THE 1ST VISIT WHAT GOOD IS MARKETING IF YOU DON'T KNOW THAT IT WORKS? OUR GOAL ON THIS STEP IS TO PROVE WE ARE FINDING THE RIGHT PEOPLE - DRIVE THE 1ST VISIT - GENTLY REMIND CUSTOMERS TO VISIT - SURVEY CUSTOMERS AFTER 1ST VISIT - LAUNCH A SERIES OF OFFERS
8. NOW YOU CAN BUILD A RELATIONSHIP YOU NOW HAVE TONS OF INFORMATION ON YOUR CUSTOMERS, WHAT ARE YOU GOING TO DO WITH IT? WHAT HAPPENS WITH THE DATABASE AFTER THE ROI ENGINE? MALE OR FEMALE MARRIED OR SINGLE KIDS OR NO KIDS BREAKFAST, LUNCH OR DINNER HOW OFTEN DO THEY VISIT HOW WILL YOU USE IT? CHRISTY DAWN
9. LET'S SEE HOW THIS WORKS WWW.ROIEXPERTS.LIVE/BEER CLICK GET STARTED