The term Guerrilla Marketing was coined way back in 1984 as a way to describe unconventional marketing practices delivered on a low budget. Our speaker, Pete Slosberg of Pete’s Wicked Ale, will discuss a modern version of this tried and true marketing technique. The key to this modern guerrilla marketing is to always take a customer, not company view of the world. Pete will back up this theory with actual examples to bring the concept to life. Pete Slosberg started Pete’s Brewing Company in 1986 and created Pete’s Wicked Ale. The company grew over 100 percent annually for 10 years, produced the #2 craft beer behind Sam Adams, went public, and then was acquired. Pete not only lived guerrilla marketing but now travels the world teaching the concept to beer industry and other audiences.