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#BBC18: Re-Imagining The Beer Label 30 Years of...

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August 11, 2018
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#BBC18: Re-Imagining The Beer Label 30 Years of Beer Design with Rogue Ales & Spirits

#BBC18 Lightning Presentation from Clare Goggin Sivits of @RogueAles

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Zephyr Conferences

August 11, 2018
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Transcript

  1. Re-Imagining The Beer Label 30 Years of Beer Design with

    Rogue Ales & Spirits

  2. Clare Goggin Sivits Bear with me. I just got back

    from maternity leave … @RogueAles | @BeerGoggins

  3. Let’s Travel Back In Time Beer Design in the 1980s

  4. Where We Started in 1988 A logo drawn on a

    napkin:

  5. Brewmaster John Maier Crafting World Class Ales & Lagers

  6. By the Mid-90s …

  7. Not George Clooney

  8. Mr. Potato Head

  9. The Guy On The Bottle

  10. The Real Guy On The Bottle

  11. It’s About The Hazelnut

  12. Our Ingredients Matter

  13. The Story of Our Ingredients

  14. The Story of Our Collisions

  15. The Story of Our Flavor

  16. Stories Stand Out

  17. A Well-Known Story

  18. An Iconic Character

  19. Raising The Dead Guy

  20. And He Glows

  21. #RaiseTheDeadGuy

  22. None