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#BBC18: Re-Imagining The Beer Label 30 Years of...
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Zephyr Conferences
August 11, 2018
Education
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#BBC18: Re-Imagining The Beer Label 30 Years of Beer Design with Rogue Ales & Spirits
#BBC18 Lightning Presentation from Clare Goggin Sivits of @RogueAles
Zephyr Conferences
August 11, 2018
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Transcript
Re-Imagining The Beer Label 30 Years of Beer Design with
Rogue Ales & Spirits
Clare Goggin Sivits Bear with me. I just got back
from maternity leave … @RogueAles | @BeerGoggins
Let’s Travel Back In Time Beer Design in the 1980s
Where We Started in 1988 A logo drawn on a
napkin:
Brewmaster John Maier Crafting World Class Ales & Lagers
By the Mid-90s …
Not George Clooney
Mr. Potato Head
The Guy On The Bottle
The Real Guy On The Bottle
It’s About The Hazelnut
Our Ingredients Matter
The Story of Our Ingredients
The Story of Our Collisions
The Story of Our Flavor
Stories Stand Out
A Well-Known Story
An Iconic Character
Raising The Dead Guy
And He Glows
#RaiseTheDeadGuy
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